(1)
The purpose of this chapter is to preserve and maintain the small-town quality and the unique historic character of the town. It is to promote and protect the public welfare, health, safety and aesthetics by regulating existing and proposed signs.
(2)
Sign design shall be a creative response to the location on which it is to be placed. It shall consider:
(a)
Scale compatibility and visual appropriateness with both the natural beauty of the environment and the unique building-scape of the town;
(b)
Symbolic appropriateness with the activity to which it pertains;
(c)
Expressive identity of individual proprietors, yet never violating the visual character of the surroundings in which it is to be placed;
(d)
Legibility at the distance and pace (speed) at which it is to be seen;
(e)
Undue blocking of public view from the public right-of-way;
(f)
Reduction of distractions contributing to traffic confusion or accidents.
(Ord. 426 § 10.63.010, 1998; Ord. 513, 2003)