The maximum sign area of wall signs for a business or use, excluding directional and information signs not subject to design review, shall not exceed 15 percent of the storefront surface area as described below.
Storefront surface area = 12 (average storefront height) x _____ lineal feet of building frontage.
The building frontage will be measured along the wall containing the main public entrance to the business or use. For structures with irregularly shaped walls, such as angles or curves, the allowable area shall be determined by projecting a perpendicular line from the enclosing side walls to establish a horizontal dimension to determine the building frontage.
The permitted sign area may be distributed to one or more signs located on any side of the building facing a parking lot or street. In cases where a building frontage is not visible from any street and the rear of the building faces the adjoining street, the permitted sign area may be increased by 100 percent. The additional approved sign area may only be applied to an additional sign on the rear of the building facing the adjoining street.
Notwithstanding the above, small tenants (less than 12,000 square feet leasable area) are permitted a maximum sign area equal to the lesser of 15 percent of the storefront surface area or 50 square feet. Large tenants (12,000 square feet or more leasable area) are permitted a maximum sign area equal to the lesser of 15 percent of the storefront surface area or 300 square feet.
(Ord. 2001-509 § 1; Ord. 2003-565 § 1; Ord. 2006-633 § 2; Ord. 2009-702 § 2 (Exh. C); Ord. 2012-754 § 3 (Exh. B))