Defined phrases. As used in this chapter, the following
terms shall have the meanings indicated:
ANIMATED SIGN
Any sign which is designated and constructed to give its
message through blinking or flashing lights or a sequence of progressive
changes of parts or lights or degrees of lighting, excluding time
and temperature signs.
ATTACHED SIGN
Any sign which is supported primarily by a building or structure,
other than by a sign structure which is supported wholly by the ground.
AWNING (FIXED)
Any nonrigid material such as fabric or flexible plastic
that is supported by a frame that is permanently affixed to an exterior
wall. Includes canopies and marquees.
AWNING (MOVABLE)
Any nonrigid material such as fabric or flexible plastic
that can be rolled back or retracted and is supported by a frame that
is attached to an exterior wall.
BANNER
A Temporary Sign constructed of cloth or other flat, flexible
material.
[Added 7-18-2006 by Ord. No. 186-2006]
BILLBOARD
A sign for a business, profession, activity (commercial or
noncommercial), commodity or service not on the premises where the
sign is located.
BILLBOARD, EXISTING
Billboard which as of March 20, 2001, has text or graphics
(or a combination of the two) bearing a visible message (other than
information which relates merely to the availability of the billboard
or the place or manner in which the owner or lessee of the billboard,
or their representative, may be contacted for the purpose of placing
a message on the face thereof).
[Added 3-20-2001 by Ord. No. 58-2001]
CAMPAIGN SIGN
A sign for the purpose of advertising an event, campaign
or person(s) running for political or public office.
[Amended 7-18-2006 by Ord. No. 186-2006]
CANOPIES
A cloth covering hung or held up over a metal framing system.
[Added 3-28-2017 by Ord. No. 58-2017]
DETACHED SIGN
Any sign not attached to or part of any building but permanently
affixed by any other means to the ground.
DEVELOPMENT SIGN
A sign listing the architect, landscape architect, engineer,
planner, contractor or other person or firm participating in the development
or construction or financing of the project on the premises on which
the sign is located.
DIRECTLY ILLUMINATED SIGN
A sign designed to give forth artificial light directly or
through transparent or translucent material from a source of light
within the sign which is visible from the street or from abutting
property, including but not limited to exposed neon signs. A "directly
illuminated sign" shall illuminate the letters of a sign to a greater
degree than it does the background of a sign.
ERECT
Build, construct, attach, hang, place, suspend or affix a
sign, and shall also include the painting of wall signs.
FEATHER SIGN
A wind sign in the shape of a feather, typically attached
or affixed to the ground with a metal rod.
[Added 1-20-2015 by Ord. No. 19-2015]
FRONTAGE
The length of a building along a street or other principal
public thoroughfare, but not including such length along an alley,
watercourse or railroad. For calculating frontage: the frontage shall
include only the tenant space occupied.
[Amended 3-28-2017 by Ord. No. 58-2017]
FURNISHING ZONE
The Furnishing Zone establishes an area for the placement
of parking fee meters, street signage, streetlighting, bike racks,
refuse receptacles, street trees and bioretention areas, planters,
approved structures and transit stop waiting and enclosure areas.
[Added 3-28-2017 by Ord.
No. 58-2017; amended 7-18-2017 by Ord. No. 151-2017; 4-17-2018 by Ord. No. 2018-70]
HEIGHT OF SIGN
The vertical distance from the uppermost point used in measuring
the area of sign to the ground immediately below such point.
IDENTIFICATION SIGN
A sign which serves to tell only the name, address and lawful
uses of the premises upon which the sign is located.
ILLUMINATED SIGN
Any sign which has characters, letters, figures, designs
or outline illuminated by electric lights or luminous tubes as a part
of the sign proper.
INDIRECTLY ILLUMINATED SIGN
A sign whose illumination is reflected from the sign display
surface to the viewer's eye from a source of light not within the
sign. Such light sources shall be shielded to reflect on the sign
only.
LOGO
A symbol, design or insignia used to represent a company,
corporation or person for the purpose of advertising the interests
of any person, business or company.
[Added 9-16-1997 by Ord. No. 191-97; amended 3-20-2001 by Ord. No. 58-2001]
MARQUEES
A roof-like projection over the entrance to a building.
[Added 3-28-2017 by Ord.
No. 58-2017]
MONUMENT SIGN
A freestanding sign either with a base affixed to the ground
or mounted on short poles no greater than two feet high.
MUNICIPAL ART COMMISSION
A commission created, appointed, and empowered under Sections 181 and 182 of the City Charter and this Chapter
270, Signs.
[Added 4-13-2009 by Ord. No. 61-2009]
OFFICIAL
The Building Official of the City of New Rochelle.
PEDESTRIAN CLEARWAY
An area within the sidewalk that must remain clear of obstructions
to allow public passage.
[Added 3-28-2017 by Ord.
No. 58-2017]
PERSON
Any person, firm, partnership, association, corporation,
company or organization of any kind.
PROJECTING SIGN
A sign attached to a building, wall or structure that projects
horizontally or at a right angle more than 12 inches from the face
of the wall.
REAL ESTATE SIGN
Any sign advertising property for sale, lease or rent, which
may or may not include the name of the seller, broker or lessor.
ROOFLINE
The upper edge of any building wall or parapet, exclusive
of any sign tower for any flat roof structure, or a line halfway between
the eaves and the ridge line of the roof, exclusive of any sign tower,
for any gable roof structure.
ROOF SIGN
A sign erected on a roof or extending in height above the
roofline of the building on which the sign is erected.
SIGN
Any material, structure or device, or part thereof, composed
of lettered or pictorial matter displaying an advertisement, announcement,
notice or name, and including any declaration, demonstration, display,
representation, illustration or logo used to advertise or promote
the interests of any person or business or cause when such is placed
in view of the general public.
[Amended 9-16-1997 by Ord. No. 191-97; 3-20-2001 by Ord. No. 58-2001]
SIGN AREA
Includes all faces of a sign measured as follows:
(1)
When any sign is framed or outlined, all of
the areas of the frame or outline shall be included.
(2)
Sign measurement shall be based upon the entire
area of the sign with a single continuous perimeter enclosing the
extreme limits of the actual sign surface, not including structural
supports if they are not used for advertising purposes.
STRUCTURAL TRIM
The molding, battens, capping, nailing strips, latticing
and platforms which are attached to the sign structure.
TEMPORARY SIGN
Any sign or advertising device that is displayed only for
a specified period of time and is not permanently mounted.
WALL SIGN
Any sign which is attached to the wall of a building or structure.
WINDOW COVERING
An artistic or graphical advertising, visible from a sidewalk,
street or other public place, affixed or painted on glass or other
window material and as approved by the Municipal Art Commission.
[Added 11-20-2019 by Ord.
No. 2019-238]
WIND SIGN
Any sign in the nature of a series of two or more banners,
flags, pennants, balloons, ribbons, streamers or other subjects, fastened
in such a manner as to move upon being subjected to pressure by wind
or breeze. Wind signs shall be permitted as temporary signs only in
conjunction with the opening of a new business or the relocation of
an existing business to a new location.
[Amended 2-16-1999 by Ord. No. 45-1999]