[Amended 2-20-1980 by Ord. No. 1373]
A.
No person shall advertise, represent or hold out that any sale of goods, wares and merchandise is an insurance salvage, bankruptcy, bankrupt stock, mortgage, insolvent, assignee's, executor's, administrator's, receiver's, trustee's, removal, reorganization, going-out-of-business, selling-out or a quitting-of-business-at-any-particular-location sale, or a sale of goods, wares and merchandise damaged by fire, smoke, water or otherwise, or a sale of the goods, wares and merchandise of a former owner thereof, whether in the seller's own name or that of the former owner, at any location other than the seller's bona fide retail establishment where he has been in business for a period of at least one year prior thereto in the town; and it shall be unlawful for any person in any of the advertising in connection with any sale, except at a sale conducted at the seller's bona fide retail establishment where he has been in business for a period of at least one year, to use the words "bankrupt," "bankrupt stock," "United States District Court," "assignee," "receiver" or "trustee," without first filing with the Clerk of the Town of West New York the inventory hereinafter provided for and obtaining from the Board of Commissioners a license so to do, to be known as a "closing out sale license"; provided, however, that nothing in this chapter shall be deemed to apply to sheriffs, constables and other public or court officers, or to any other person acting under the direction of any court of record, selling goods, wares and merchandise in the course of their official duties. As used in this chapter, the word "person" includes corporations, companies, associations, societies, firms, partnerships and joint-stock companies as well as individuals.
B.
In order to preserve the integrity of the holiday retailing season, no person, firm or entity shall be entitled to obtain a close-out-sale license, as hereinbefore defined, during the period of November 25 to December 31 of any calendar year. An exception to this provision may be granted in the discretion of the Board of Commissioners upon terms, upon letter application and demonstration of good cause and special circumstances by the applicant. Such application must be submitted no later than 20 days prior to the date the license is to be effective.
C.
No person, firm or entity shall be entitled to receive a license for or advertise or represent a close-out sale as hereinbefore defined unless that applicant intends to permanently close its business in the Town of West New York. The advertisement or representation of a going-out-of-business or lost-our-lease situation followed by a relocation to another premises within the Town of West New York within a one-hundred-twenty-day period succeeding the expiration date of the license issued or the last date of publication of the advertisement, whichever is later, is conclusively presumed to be a deceptive business practice which violates this chapter so as to subject the violator to the penalties hereinafter set forth.