A.
It shall be unlawful for any person, firm or corporation to sell or offer for sale at retail for use in internal-combustion engines in motor vehicles any gasoline, or alternative fuel product including but not limited to petroleum and bio-fuel, unless such seller shall post and keep continuously posted on the individual pump or other dispensing device from which such gasoline or alternative fuel product is sold or offered for sale a sign or placard not less than seven (7) inches in height and eight (8) inches in width nor larger than twelve (12) inches in height and twelve (12) inches in width, stating clearly and legibly in numbers of uniform size the selling price or prices per gallon or unit of such gasoline or alternative fuel product so sold or offered for sale from such pump or other dispensing device, together with the name, trade name, brand, mark or symbol and the grade or quality classification, if any, of such fuel.
B.
The amount of governmental tax to be collected in connection with the sale of such gasoline or alternative fuel product shall be stated on such sign or placard separately and apart from such selling price or prices.
C.
No more than one (1) sign advertising the price or prices of gasoline or alternative fuel product may be posted or maintained on the premises where such fuel is sold or offered for sale for each street, road or highway upon which said premises fronts or abuts, provided that each such sign shall conform to the following requirements. No other sign or placard advertising the price of gasoline or alternative fuel product shall be permitted on the premises except within the pump or other dispensing device in the place provided by the manufacturer in numerals no larger than two (2) inches. Any person or business entity who commits an offense against this section shall be deemed in violation thereof and shall be liable for the penalties set forth herein.
(1)
It shall not exceed four feet in height and three feet in width, including the edges or border thereof.
(2)
It shall state clearly and legibly on either or each face the sale price or prices, including all taxes, per gallon or unit of such gasoline or alternative fuel product so sold or offered for sale, and shall clearly state the brand or trade name and the grade or quality classification of the gasoline or alternative fuel product to which the price refers. If the product is sold in the marketplace without identification by trade name, brand, mark or symbol, such sign shall refer clearly to the product as unbranded.
(3)
No letter or numeral which appears on any such sign shall be less than 1/2 of the height of any other letter or numeral on such sign.
D.
LED signs advertising gasoline or alternative fuel prices shall be in compliance with the provisions of Chapter 143 and shall not contain any flashing elements.
E.
Signs advertising gasoline or alternative fuel prices shall contain no other advertising of any kind on the sign or sign assemblage.