A. 
The area of a sign shall be determined by the smallest rectangle that encompasses all of the letters or symbols that make up to the sign, together with the area of any background of a different color or material than the general finish of the building, whether painted or applied.
B. 
In no case shall lighted signs be so located that they constitute a hazard to vehicular traffic. Red and green lights shall be set back at least 75 feet from the point of intersection of the street lines at any corner.
C. 
The outlining by direct illumination of all or part of a building, such as a gable, roof, wall, side or corner, is prohibited, except during the Christmas season. This shall not be construed to prohibit the decorative lighting of religious and public buildings.
D. 
No high-intensity lights shall be used for general illumination of buildings or for any sign illumination.
E. 
No flashing or moving signs, except time and temperature information, or rooftop signs shall be permitted in any district.
F. 
Temporary or permanent signs resting on or attached to vehicles shall not be used as a means to circumvent the provisions of this chapter.
G. 
No streamers, pennants or similar advertising devices shall be displayed.
H. 
No business identification sign shall direct attention to a business, commodity, service, entertainment or attraction sold, offered or existing elsewhere than upon the same lot where such sign is displayed, or only incidentally sold, offered or existing upon such lot.
I. 
No sign permitted in this chapter shall be erected or installed prior to the issuance of a sign permit by the Building Inspector. Such sign permit shall be valid for a period of one year and may be renewed for subsequent one-year periods, provided that all of the requirements of the Sign Licensing Ordinance are complied with.
J. 
The provisions of this section shall not apply to safety signs, public road signs, historical markers or highway directional signs erected by municipal or public agencies. Traffic directional signs not exceeding three square feet in area shall be permitted on private property without a permit, provided that such signs shall conform to the provisions of § 235-45A regarding setbacks and §§ 235-45D and E.
The following schedule of permitted signs shall apply according to the district in which the lot is located on the Zoning Map, whether such lot is used for a permitted use or for a special exception use. All other signs or similar devices shall be prohibited.
Type of Sign
Residence Districts
PB, NB, CBD and MFR Districts
SB-0, SB-1 SB-35 and SB-100 Districts
Professional or announcement
—
Pursuant to § 235-45
—
Business identification
Prohibited
Pursuant to § 235-46
Pursuant to § 235-47
Temporary, real estate and construction
—
Pursuant to § 235-48
—
General provisions related to all signs pursuant to § 235-43
A. 
Residential buildings shall be permitted to have one announcement or professional sign on each public street frontage not exceeding two square feet in area, except that a multiple dwelling or a group of multiple dwellings containing 50 or more dwelling units shall be permitted to have one announcement sign not exceeding six square feet in area at the principal building entrance or at the entrance driveway, and, in addition, each professional office or studio permitted in such a multiple dwelling or group of multiple dwellings may have one professional sign not exceeding two square feet in area. Such sign may be located on the building wall or in a required front yard, provided that it is set back at least 15 feet from all property lines and is not more than six feet above the natural ground level at its location.
B. 
A church or other place of worship may have one announcement sign not over 12 square feet in area on each public street frontage of its property, either fixed on the main wall of the building or located in the required front yard, provided that it is set back at least five feet from the front property line and at least 25 feet from all other property lines.
C. 
A parish house, club, school or public or semipublic building may have one announcement sign not over six square feet in area on each public street frontage of its property, either fixed on the main wall of the building or located in the required front yard, provided that it is set back at least five feet from the front property line and at least 25 feet from all other property lines.
D. 
All such signs may be double faced.
E. 
All such signs may be lighted only by a shielded light source attached to the sign.
A. 
Each building shall be permitted to have one wall sign attached to or incorporated in the building wall on each public street or off-street parking lot frontage. Such sign shall have:
(1) 
An area not exceeding two square feet for each horizontal foot of building wall on which it is mounted.
(2) 
A maximum width of 75% of such building wall's horizontal measurement.
(3) 
A maximum projection of 10 inches from the face of the building wall to which the sign is attached.
B. 
Each building shall be permitted to have one freestanding sign on each public street or off-street parking lot frontage where the building is set back 40 feet or more from the property line at such frontage. Such signs shall have:
(1) 
An area not exceeding 40 square feet, with no dimension less than four feet.
(2) 
A total height not exceeding 20 feet, including sign supports.
(3) 
Not less than three feet of clear space between the signboard and the ground, provided that necessary supports, not exceeding an aggregate girth of six feet, may extend through such clear space.
(4) 
A setback of at least 20 feet from any property line, except that, if the average setback of existing buildings within the same block on the same side of the street is less than 10 feet, then the average setback shall be applied to such sign.
C. 
Such signs may be double-faced.
D. 
Such signs may either be interior lighted with nonglaring lights or may be illuminated by shielded floodlights.
A. 
There shall be no sign visible from off the premises, except for not more than two freestanding signs located within five feet of the principal entrance driveway. Such signs shall have:
(1) 
An area not exceeding 20 square feet each.
(2) 
A total height not exceeding nine feet, including sign supports.
(3) 
No more than the name and business of the establishment located on the premises and directional information.
B. 
Each building shall be permitted to have one wall sign attached to or incorporated in the building wall or related structural feature at the principal building entrances, provided that such signs shall not be visible from off the premises except from the front lot line. Such signs shall have:
(1) 
An area not exceeding 20 square feet each.
(2) 
A maximum projection of 10 inches from the face of the wall or structure to which the sign is attached.
(3) 
No more than the name and business of the establishment located on the premises and directional information.
A. 
In addition to other permitted signs in residence districts, one real estate or construction sign may be erected on each public street frontage. Such signs shall have:
(1) 
A size not exceeding two feet by three feet for one- or two-family dwellings, three feet by four feet for multiple dwellings and four feet by six feet for residential subdivisions of more than five lots.
(2) 
A setback of at least 15 feet from any property line.
(3) 
A maximum height not exceeding six feet.
(4) 
No illumination.
B. 
In addition to other permitted signs in business districts, one real estate or construction sign not exceeding 12 square feet may be erected on each public street frontage; provided, however, that real estate or construction signs may also display business identification signs permitted in § 235-47.
C. 
In all districts, the Building Inspector may permit one temporary sign on each public street frontage, for a period of not more than 10 days, announcing a special event occurring on the premises of public and semipublic institutions. Such temporary signs shall have:
(1) 
An area not exceeding 24 square feet.
(2) 
A setback of at least 15 feet from any property line.
(3) 
A maximum height of six feet.
(4) 
No illumnination.
D. 
No temporary, real estate or construction sign shall continue to exist after the completion of the activity which it announces.