A.
In all zoning districts, signs may be erected, altered, maintained, used, removed or moved, only when in compliance with the provisions of this chapter and any other applicable ordinances and regulations.
B.
In addition to serving the overall objectives of this chapter, this article is intended to allow appropriate advertising of businesses and other activities, while balancing this need with protecting the community appearance by regulating the size, location, and type of signs used. Signs should be designed to be compatible with the rural/suburban nature of the community. This article is also intended to: promote and maintain overall community aesthetic quality, establish reasonable time, place and manner of regulations for the exercise of free speech, without regulating content (excepting obscenity that is prohibited by state law or language that incites violence); promote traffic safety by avoiding distractions and sight distance obstructions; and protect property values and ensure compatibility with the character of neighboring uses.
C.
When an application is made for a zoning variance for signs, both the owner of the property and the primary entity that will use the sign shall be considered applicants.