[Adopted 6-10-1974 by L.L No. 4-1974]
No person shall engage in any deceptive or unconscionable
trade practice in the sale, lease, rental or in the offering for sale,
lease or rental of any consumer goods or services.
As used in this article, the following terms
shall have the meanings indicated:
ADMINISTRATIVE OFFICER
The Office of Consumer Protection and its representatives.
[Amended 4-3-1989 by Ord. No. 89-43]
CONSUMER
A purchaser, lessee or recipient or prospective purchaser,
lessee or recipient of consumer goods or services.
DECEPTIVE TRADE PRACTICE
Any false, falsely disparaging or misleading oral or written
statement, visual description or other representation of any kind,
which has the capacity, tendency or effect of deceiving or misleading
consumers and is made in connection with the sale, lease or rental
of consumer goods or services. "Deceptive trade practices" include,
but are not limited to:
B.
Goods or services have sponsorship, approval,
accessories, characteristics, ingredients, uses, benefits or quantities
that they do not have.
C.
The merchant has a sponsorship, approval, status,
affiliation or connection that he does not have.
D.
Goods are original or new if they are deteriorated,
altered, reconditioned, reclaimed or secondhand.
E.
Goods or services are of particular standard,
quality, grade, style or model, if they are of another.
F.
The use, in any oral or written representation,
of exaggeration, innuendo or ambiguity as to a material fact.
G.
Failure to state a material fact if such use
or failure deceives or tends to deceive.
H.
Disparaging the goods, services or business
of another by false or misleading representation of material facts.
I.
Offering goods or services without the intent
to sell them.
J.
Offering goods or services without the intent
to supply reasonably expectable demand, unless the offer discloses
the limitation.
K.
Making false or misleading representations of
fact concerning the reason for, existence of or amounts of price reductions
or the price in comparison to prices of competitors or one's own price
at a past or future time.
L.
Falsely stating that a consumer transaction
involves consumer rights, remedies or obligations.
M.
Falsely stating that services, replacements
or repairs are needed.
N.
Falsely stating the reasons for offering or
supplying goods or services at sale or discount prices.
MERCHANT
A manufacturer, supplier, seller, lessor or other person,
firm or corporation who makes available to consumers, either directly
or indirectly, goods or services.
PERSON
An individual, merchant, partnership, firm or corporation.
UNCONSCIONABLE TRADE PRACTICE
Any fact or practice is unconscionable if it takes unfair
advantage of the lack of knowledge, ability, experience or capacity
of a consumer, which results in a gross disparity in the rights of
a consumer as against the merchant or results in a gross disparity
between the value received by a consumer and the price paid by the
consumer. "Unconscionable trade practices" include, but are not limited
to:
A.
It shall be deemed an unconscionable and a deceptive
trade practice for any person, firm, partnership or corporation to
violate any provisions of the Agriculture and Markets Law of the State
of New York or the General Business Law of the State of New York.
B.
It shall be deemed an "unconscionable trade
practice" for totaling devices to contain offerings of sale or matter
on or about said devices, thereby obstructing the clear view of sales
being totaled before the purchaser. A purchaser having sales totaled
must be given a clear, unobstructed view of said sales being totaled.
C.
It shall be deemed an "unconscionable trade
practice" for any person, firm, partnership or corporation who engages
in the rental or lease of powers of mechanical equipment to fail to
warn the customer, in writing, of the potential danger resulting from
the careless use of the equipment or lack of knowledge as to how such
equipment is operated. Said person, firm, partnership or corporation
must also, at the time of rental or lease, instruct the customer as
to the operation of the subject equipment.
D.
It shall be deemed an unconscionable and deceptive
trade practice to advertise prices except as follows:
E.
When the price is advertised in dollar amounts
and fractions thereof, said numbers indicating the fractional amounts
must be at least 1/2 the size of the numbers indicating the full
dollar amount.
F.
The price advertised must be clearly and conspicuously
related to a specific consumer good or service.
G.
Any limitations or conditions on offers must
be clearly and conspicuously made in such advertisement.
H.
It shall be deemed an "unconscionable trade practice" for any person, firm, partnership or corporation to charge a fee for the issuance of any rain check as required by §
260-4 of this article.
[Amended 4-3-1989 by Ord. No. 89-43]
[Added 2-7-1972 by L.L. No. 2-1972; amended 4-3-1989 by Ord. No. 89-43]
A. Any person, firm or corporation advertising for sale,
at retail and/or at wholesale, an article not available for sale during
any day of an advertised period shall, on the demand of a purchaser
unable to buy the advertised article during the offered period, issue
a rain check, which shall be so redeemable as to permit the holder
thereof to purchase the advertised article at the advertised price
within 20 days of the last original offering date.
B. The twenty-day redeemable period may be modified with
the consent of both the purchaser and the vendor.
C. The article advertised has to be conspicuously and
readily available to consumers in all of the advertiser's stores throughout
the circulation or coverage area of the medium which disseminates
the advertising. If not readily available, clear and adequate notice
shall be provided that the items are in stock and may be obtained
upon request.