This article has been adopted to assure that all signs within the Town of Southampton are compatible with its unique character, charm, environment, storied history and climate.
A.
Purpose. The purpose of this article is to promote the public health, safety and welfare through a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements, as more particularly set forth below:
(1)
To preserve and protect the public health, safety and welfare of the citizens of the Town of Southampton;
(2)
To promote the use of signs which are aesthetically pleasing, of appropriate scale, and integrated with surrounding buildings and landscape, in order to meet the community's expressed desire for quality development;
(3)
To promote and accomplish the goals, policies and objectives of the Southampton 1999 Comprehensive Plan Update (the "Update"). The Update calls for the Town to adjust its sign ordinance to reflect the different design issues posed by different business areas. This article regulates standards for signage depending on the zoning district in which they are located. Signage in hamlet and village centers, whose businesses generally rely on foot traffic from shoppers going from store to store, should reinforce the historic and pedestrian character of these centers. Highway Business Districts generally require signage that stands out and is readable for travelers driving by at relatively fast speeds. The Update recommends that while signs should be regulated with regard to size and lighting, the number of signs should be curtailed and such curtailment strictly enforced so as to avoid escalating clutter. Additionally, the Update recommends discrete signage in the Hamlet Office and Hamlet Commercial Districts, as these areas are intended to maintain a residential image;
(4)
To balance public and private objectives by allowing adequate signage for business identification;
(5)
To promote the free flow of traffic and protect pedestrians and motorists from injury and property damage resulting from cluttered, distracting, and/or illegible signage. Studies have shown that outside distractions may lead to traffic accidents. A recent study concluded that outside persons, objects and events account for 29.4% of all accidents, while eating, drinking and cell phone use only account for a total of 3.2% of all accidents. Stutts, J., Renfort, D., Staplin, L., Rodgman, E., The Role of Driver Distraction in Traffic Crashes (2001);
(6)
To prevent property damage and personal injury from signs which are improperly constructed or poorly maintained;
(7)
To protect property values, the local economy, and the quality of life by preserving and enhancing the appearance of the streetscape, which affects the image of the Town of Southampton;
(8)
To provide for a reasonable amortization period for all legally preexisting but noncompliant signage, as recommended by the Update;
(9)
To establish specific signage standards for scenic corridors to ensure that the number, height, material, lighting, and size of the signage is not detrimental to the visual quality of such corridors, as also recommended by the Update. Because exterior neon or similar gas-filled tubes may divert the attention of drivers and create a safety hazard, especially along highway corridors in the Town where signs are permitted to be larger, and because such signs negatively affect aesthetic and quality of life issues and can dramatically alter the character of neighborhoods, they would no longer be permitted. However, certain interior neon signs and other types of illumination could continue; and
(10)
To reduce impacts associated with light pollution and glare emanating from permitted illuminated signage.
B.
Intent. It is the intent of this article to:
(1)
Provide functional flexibility, encourage variety, and create an incentive to inculcate basic principles of good design with respect to signage within the Town of Southampton;
(2)
Assure that public benefits derived from expenditures of public funds for the improvement and beautification of streets, and other public structures and spaces, are protected by exercising reasonable controls over the character and design of sign structures;
(3)
Provide an improved visual environment for the citizens of, and visitors to, the Town of Southampton, and protect prominent view sheds within the community; and
(4)
Provide cost recovery measures supporting the administration and enforcement of this article.


.tif.SM.png)
.tif.SM.png)
.tif.SM.png)

.tif.SM.png)
.tif.SM.png)