Definitions. As used herein this §
145-22, the following words and terms shall have and include the following respective meanings.
AWNING SIGNA permanent sign affixed to or consisting of a permanent or retractable awning or marquee permanently mounted to the exterior surface of a building.
BANNERA temporary sign, typically promoting special civic events sponsored by public or private not-for-profit organizations, usually made of lightweight fabric, plastic or other flexible materials and mounted on the face of a building or hung from a pole or suspended over a street.
BILLBOARDA large display advertising goods or services not necessarily sold where the sign is located.
CANOPYA sign painted on or incorporated into the cover of an awning, canopy or other fixed or retractable protective cover attached to a building or structure, and typically located over a door, entrance, window or outdoor service area.
DIRECTORY SIGNAn on-premises sign identifying individual tenants or occupants of a building or group of buildings and that may indicate their respective professions or business activities.
DISPLAY AREAThe total surface area of a sign, including all lettering, wording, designs, symbols, background and frame, but not including any support structure or bracing incidental to the sign.
ELECTRONIC VARIABLE MESSAGE SIGNAn electrically activated sign or portion thereof whose alphabetic, pictographic or symbolic informational content can be changed or altered at intermittent intervals on a fixed display surface by means of computer-programmed electronic impulses, remote control or similar technology.
ERECTINGAny installing, constructing, reconstructing, replacing, relocating or extending of a sign, but shall not include repairing, maintaining, relettering, or repainting of an existing sign.
FREESTANDING SIGNA self-supporting sign not attached to any building, wall, or fence, but in a fixed location. This does not include portable or trailer-type signs.
IDENTIFICATION SIGNAn off-premises sign which indicates the direction, distance to or general site location of a building, business development or geographic area. An identification sign may contain the name, address, logo, trademark or other generic identifying symbol of the building or development, but it does not list or advertise individual businesses or commercial enterprises within the development.
ILLUMINATED SIGNAny sign artificially illuminated, either internally or externally, by means of electricity, gas, oil, or fluorescent paint.
MENU BOARDA freestanding sign that displays menu items and prices that is located on the premises of a food service establishment offering drive-through window service.
MOVABLE SIGNA sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported, including but not limited to: portable signs mounted on a chassis and wheels; unregistered motor vehicles and trailers with signage; signs supported by legs, including A-frames or T-frames; menu and sandwich board signs; and balloons and other inflatable devices used as signs. Movable signs are classified as temporary signs.
OFF-PREMISES SIGNAny sign that directs attention to an occupant, business, commodity, service, or entertainment conducted, sold, or offered at a location other than the lot on which the sign is located. See §
145-22D(3)(f).
ON-PREMISES SIGNAny sign that directs attention to an occupant, business, commodity, service, or entertainment conducted, sold, or offered at a location where the sign is erected or maintained.
PENNANT/FLAGA flag or similar device hung on a pole or on the face of a building, decorated with graphics, designs, artwork, symbols and/ or lettering. Pennants that contain no commercial advertising messages, logos or symbols are not considered signs under this article. Bunting and patriotic flags, such as United States, Massachusetts or Town flags, are not considered signs and are exempt from this article.
POLITICAL SIGNA sign of a nonpermanent nature relating to a candidate for public office, an issue to be voted on at a town meeting or an election, or some other issue which may be of general concern, interest or controversy.
PROJECTING SIGNA sign which is permanently affixed to the exterior surface of a building or structure with the display area positioned perpendicular to the wall to which the sign is mounted. A projecting sign may be erected on a building provided the display area shall not exceed 12 square feet in the Business and Industrial Districts and six square feet in the Residential and Agricultural Districts. Projecting signs are prohibited in the Historic District. The thickness between sign faces shall not exceed one foot. A projecting sign shall not project more than three feet from the face of a wall and maintain a minimum clearance of eight feet over a walkway or sidewalk.
ROOF SIGNA sign located above, or projected above, the lowest point of the eaves or the top of the parapet wall of any building, or which is painted on or fastened to a roof or parapet wall.
SPECIAL EVENT SIGNA temporary noncommercial promotional sign displayed for special events sponsored by religious, governmental or legitimate charitable organizations, which may be in the form of a poster, banner or other nonpermanent or flexible device.
TEMPORARY SIGNAny sign, including its support structure, not permanently mounted and intended to be maintained for a reasonably short or definite period.
WALL SIGNAny sign which is painted on, incorporated into, or affixed parallel to the wall of a building. The sign shall project no more than 15 inches out from the building. Mounting hardware shall be placed to minimize its visibility.
WINDOW SIGNA sign affixed to the surface of a window (inside or outside) or displayed behind a window so as to attract attention from the outside.