A. 
In 1981, the infant mortality rate in the City was 17.8 deaths per thousand births, while the infant mortality rate for the County of Mercer as a whole was 15.3 deaths per thousand.
B. 
In 1988, 739 babies of the 6,163 babies born in Mercer County were born to women who drank excessively during their pregnancy.
C. 
Medical evidence indicates that pregnant women who drink during pregnancy may be harming their unborn children, including causing mental retardation, curvature of the spine, facial abnormalities and emotional problems, which problems are collectively known as fetal alcohol syndrome and fetal alcohol effect.
D. 
Fetal alcohol syndrome warning signs are likely to bring about increased awareness of the risk of consuming alcohol while pregnant.
E. 
The Mercer Council on Alcoholism and Drug Addiction has recommended the posting of the warning sign prescribed herein.
F. 
The City of Trenton has the power to pass ordinances for the preservation of the health, safety and welfare of the inhabitants of the City pursuant to N.J.S.A. 40:48-2.
All licensees under this chapter who sell alcoholic beverages shall prominently post on their premises a warning of the dangers to the unborn children of women who consume alcoholic beverages while pregnant. The nature and type of warning signs shall be determined by the Trenton Health Officer, who shall prepare and distribute the warning signs. Any licensee violating the provisions of this section shall be subject to the penalties provided for in Chapter 1, Article III, General Penalty.