All persons in the City except such as are expressly
exempted by law must be licensed to keep open their places of business
for the retail sale of beverages derived wholly or in part from cereals
or substitutes thereof and containing less than 1/2 of 1% alcohol,
unfermented grape juice, ginger ale, root beer, sarsaparilla, pop,
artificial mineral waters, carbonated waters or beverages, and other
so-called "soft drinks," and the licenses shall be issued by the License
Commission under such rules and regulations consistent with law as
the Commission shall provide and establish, and the Commission shall
fix the fee therefor consistent with and according to the law.