City of Roseville, MI
Macomb County
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Table of Contents
Table of Contents
[HISTORY: Adopted by the City Council of the City of Roseville 12-27-1994 as Ord. No. 1064 (Ch. 264 of the 1984 Code). Amendments noted where applicable.]
GENERAL REFERENCES
Posting of signs regarding sale of alcohol to minors — See Ch. 71, Art. I.
Building construction — See Ch. 88.
Electrical standards — See Ch. 126.
Fees — See Ch. 133.
Handbills — See Ch. 165.
Temporary signs for open-air sales — See Ch. 248, Art. I.
Traffic control devices and street signs — See Ch. 316.
Zoning — See Ch. 370.

§ 264-1 Title.

This chapter shall be known and may be cited as the "Sign Ordinance."

§ 264-2 Purpose.

The purpose of this chapter to protect the health, safety and welfare of the citizens of the City of Roseville, including but not limited to defining and regulating signs in order to promote aesthetics, to avoid danger from sign collapse and to regulate sign materials, avoid traffic hazards from sign locations and size, avoid visual blight and provide for the reasonable and orderly use of signs.

§ 264-3 Definitions.

As used in this chapter, the following terms have the meanings set forth in this section:
ABANDONED SIGN
A sign which no longer identifies or advertises a bona fide business, lessor, service owner, product or activity and for which no legal owner can be found through records of the city.
ANIMATED SIGN
A sign with action or motion, flashing or color changes requiring electrical energy, electronic or manufactured sources of power supply. This definition does not include revolving signs or time-and-temperature displays.
AREA OF SIGN
The area within a continuous perimeter enclosing the limits of writing, representation, emblem or any figure of similar character, together with any frame or other material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed, and excluding the necessary supports or uprights on which such sign is placed; provided, however, that any open space contained within the outer limits of the display face of a sign or between any component, panel, strip or figure of any kind composing the display face shall be included in the computation of the area of the sign, whether such open space is enclosed or not by a frame or border. Where a sign consists solely of lettering or other sign elements mounted on a wall of a building without any distinguishing border, panel or background, only the area of a tightly drawn imaginary rectangle enclosing each such letter and other sign elements shall be treated as a single sign for the purposes of area computation. For double-faced signs, only one display face shall be measured or counted in computing sign area or items of information where the sign faces are parallel or where the interior angle formed by the faces is 60° or less; if the two faces of a double-faced sign are of unequal area, the area of the sign shall be taken as the area of the larger face.
AWNING SIGN
A sign painted on, printed on or attached flat against the surface of an awning.
BANNER SIGN
A sign made of fabric or any nonrigid material with no enclosing framework.
BENCH SIGN
A sign painted on, printed on or attached to a structure designed for or suitable for seating.
BUILDING DIRECTOR
The department head of the Department of Buildings and Inspection or a designee of such department head.
BUILDING FACADE
That portion of the front elevation of a building, extending from grade to the top of the parapet wall or eaves, which fronts on any street or public right-of-way.
CHANGEABLE COPY PANEL
A sign panel which is characterized by changeable copy, regardless of the method of attachment.
COMMUNITY EVENTS SIGNS
Signs advertising community events or public entertainments.
CONSTRUCTION SIGNS
Any sign announcing the names of the architects, engineers, contractors or other individuals or firms involved with the construction, alteration or repair of a building, but not including any advertisement of any product, or announcing the character of the building enterprise or the purpose for which the building is intended or indicating the presence of underground public utility structures to avoid damage to structures by excavation.
DIRECTIONAL SIGNS
Incidental on-premises signs designated to guide pedestrians or vehicular traffic.
DISTRICT
A zoning or land use district specified in the City of Roseville Zoning Ordinance.[1]
ELIGIBLE ADVERTISER
Any person legally entitled to occupy premises, advertising by means of a sign a business activity located on the premises.
ENFORCEMENT OFFICIAL
The Director of Buildings and Inspection or designated alternate.
FACADE IDENTIFICATION SIGN
A sign which identifies only the name of the business located on the premises and/or its street address (must be a wall sign).
FREESTANDING SIGN
A sign completely or principally supported by one or more columns, uprights or braces placed in the ground.
GASOLINE PRICE SIGN
Any sign which is used to advertise the price of gasoline. In the event that the brand identification sign is common with a sign advertising price, the portion of the sign used for advertising price will be considered the price sign.
HOUSE OR BUILDING ADDRESS SIGN
Any sign which sets forth the house or building address.
ILLUMINATED SIGN
A sign in which an artificial source of light is employed in order to light the sign or make the message readable. This definition includes internally and externally lighted signs and reflectorized, glowing and radiating signs.
INDIVIDUAL PROPERTY SALE OR RENTAL SIGNS
Any on-premises sign announcing the name of the owner, manager, realtor or other person directly involved in the sale or rental of the property or announcing the purpose for which it is being offered.
A. 
A foundation or footing complying with the design requirements of the Michigan Building Code, 2000 Edition and its amendments.[2]
B. 
Secured to the building in compliance with the design requirements of the Michigan Building Code, 2000 Edition and its amendments.
INSTITUTIONAL BULLETIN BOARD
A sign upon which is displayed only the name and/or address of the religious institution, school, library, community center, eleemosynary organization or similar institution which occupies the premises and announcements concerning its service or activities.
INTEGRAL SIGNS
Names of buildings, dates of construction, commemorative tablets and the like, when carved into stone, concrete or similar material or made of bronze, aluminum or other permanent type of construction and made an integral part of the building or structure.
MARQUEE
A permanent roofed structure attached to a building and projecting over public property.
MARQUEE SIGN
A sign attached to or constructed on the face of a marquee.
MENU BOARD
A sign which is used in conjunction with a drive-through business, the area of which shall not exceed 50 square feet or a height of 10 feet.
OFF-PREMISES SIGN
A sign which contains a message unrelated to any business, activity or service actually carried on upon the premises.
ON-PREMISES SIGN
A sign which carries only advertisements strictly incidental to a lawful use of the premises on which it is located, including wording or devices indicating the business or activity transacted, services rendered, goods sold or produced on the premises, name of the business and the person, firm or corporation occupying the premises.
PERSON
An individual person, association of persons, firm, company, corporation, partnership or organization of any kind.
POLITICAL SIGN
A sign used to identify and/or promote a political candidate standing for election to public office and subject to voter approval by residents of the City of Roseville, or political signs identifying or promoting a valid question subject to being voted upon by electors in the City of Roseville.
PORTABLE SIGN
A freestanding sign not permanently anchored or secured to either a building or the ground, such as but not limited to an A-frame, T-shaped or an inverted T-shaped sign.
PRIVATE TRAFFIC DIRECTION AND RELATED SIGNS
Signs directing traffic movement onto a premises or within a premises, when such signs are located on the premises, do not exceed five square feet in area for each sign and, if freestanding, do not exceed five feet in total height. Such signs are considered to include parking directions, exit or entrance signs, drive-up window signs, rest room signs and the like. Horizontal directional signs on and flush with paved areas are exempt from these standards.
PROJECTING SIGN
A sign which projects from and is supported by a building wall, any part extending more than 18 inches beyond the building wall.
PUBLIC SIGNS
Signs of a public, noncommercial nature, to include safety signs, danger signs, trespassing signs, traffic signs, signs indicating scenic or historic points of interest, memorial plaques and the like, and all signs erected by or on order of a public officer in the performance of a public duty.
REVOLVING SIGN
A sign which revolves 360° but does not exceed eight revolutions per minute.
ROOF SIGN
A sign erected upon or above a roof or parapet wall of a building and which is wholly or partially supported by said building.
SHOPPING CENTER SIGN
A sign which identifies a group of three or more contiguous stores, offices or shops, whether or not under single management, served by a common off-street parking lot located on private property.
SIGN
Any structure, material, display, sculpture, flag, string of lights, image, object or device which advertises, publicizes or calls attention to a business, goods, services, institution, person, activity, location or idea, or is intended to do so, by a word, image, color or shape or combination thereof and which is visible from any public street, right-of-way, sidewalk, alley or other public property.
SIGN STRUCTURE
Any structure which supports or is capable of supporting any sign. A sign structure may consist of one or more poles or columns and may or may not be an integral part of a building.
SUBDIVISION SIGNS
Any sign announcing the names of architects, engineers, contractors or other individuals or firms involved with the subdivision or development of property, but not including any advertisement of any product, or announcing the character of the subdivision or the purpose for which it is intended.
TEMPORARY SIGN
A sign which is intended to advertise community or civic events projects, construction projects, real estate signs advertising property for sale or lease or another special event on a temporary basis.
TIME-AND-TEMPERATURE SIGN
A sign which displays the current time or outdoor temperature, or both, and which displays no advertising other than the name of the business occupying the premises. Cycle time shall not be less than 30 seconds.
UNDERGROUND PUBLIC UTILITY WARNING SIGNS
Standard types of warning signs marking the routes of underground public utility pipes, conduits and cables.
UNDER-MARQUEE SIGN
A lighted or unlighted sign attached to the underside of a marquee.
WALL SIGN
A sign attached parallel to and extending not more than 18 inches from the wall of a building or awning. This definition includes painted signs, individual letters, cabinet signs and signs on a mansard.
[1]
Editor's Note: See Ch. 370, Zoning.
[2]
Editor's Note: See Ch. 88, Building Construction.

§ 264-4 Signs not expressly permitted deemed prohibited.

A sign not expressly permitted is prohibited.

§ 264-5 On-premises signs.

The following types of on-premises signs (illuminated or nonilluminated) are permitted in the following districts:
A. 
Freestanding signs.
(1) 
In Local Business, Community Business, General Business and Expressway Service Districts:
(a) 
Each eligible advertiser is permitted one sign per 300 feet of business frontage thereafter, except that no on-premises freestanding sing is permitted if an on-premises projecting or roof sign exists on the same frontage.
(b) 
The maximum sign area shall be 150 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 25 feet at minimum setback line, one foot per two feet additional setback up to 45 feet maximum.
(d) 
Signs shall not extend over the public right-of-way.
(2) 
Light Industrial District:
(a) 
The maximum number of signs permitted shall be one.
(b) 
The maximum area of the sign shall be 200 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 40 feet at minimum setback line, plus one foot of height per two feet additional setback up to a maximum height of 60 feet.
(d) 
Signs shall not extend over the public right-of-way.
(3) 
General Industrial District:
(a) 
The maximum number of signs permitted shall be one.
(b) 
The maximum area of the sign shall be 300 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 40 feet at minimum setback line, plus one foot of height per two feet additional setback up to a maximum height of 60 feet.
(d) 
Signs shall not extend over the public right-of-way.
(4) 
Multiple-Family Residential (Low-Rise) District:
(a) 
The maximum number of signs permitted shall be one.
(b) 
The maximum area of the sign shall be 50 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 10 feet.
(d) 
There shall be a ten-foot setback.
(5) 
Multiple-Family Residential (High-Rise) District:
(a) 
The maximum number of signs permitted shall be one.
(b) 
The maximum area of the sign shall be 50 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 10 feet.
(d) 
There shall be a ten-foot setback.
(6) 
Office Service District:
(a) 
The maximum number of signs permitted shall be one.
(b) 
The maximum area of the sign shall be 50 square feet.
(c) 
The maximum height of the sign, measured from ground level to upwardmost extremity, shall be 25 feet.
(d) 
There shall be a ten-foot setback.
B. 
Wall signs and wall-mounted signs. The maximum area of all wall signs, regardless of location, may be based on the largest building elevation but may not exceed 15% of any building facade.
(1) 
Office Service District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 15% of the building facade area, not to exceed 150 square feet maximum.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(2) 
Local Business District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 15% of the building facade area, not to exceed 150 square feet maximum.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(3) 
Community Business District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 15% of the building facade area, not to exceed 150 square feet maximum. Buildings in excess of 100 feet from all rights-of-way may utilize 10% of their building facade area with no maximum on the signage allowance.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(4) 
General Business District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 15% of the building facade area, not to exceed 150 square feet maximum. Buildings in excess of 100 feet from all rights-of-way may utilize 10% of their building facade area with no maximum on the signage allowance.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(5) 
Expressway Service District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 15% of the building facade area, not to exceed 150 square feet maximum. Buildings in excess of 100 feet from all rights-of-way may utilize 10% of their building facade area with no maximum on the signage allowance.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(6) 
Light Industrial District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 20% of the building facade area, not to exceed 200 square feet maximum.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
(7) 
Light Industrial District:
(a) 
There shall be no limit on the number of signs permitted.
(b) 
The maximum sign area shall be 20% of the building facade area, not to exceed 200 square feet maximum.
(c) 
Signs shall not stand beyond the top or ends of the wall surface on which they are placed, nor project more than 18 inches from the building facade.
C. 
Projecting signs.
(1) 
Office Service District:
(a) 
The maximum number of signs permitted shall be one per eligible advertiser, except that no on-premises projecting sign is permitted if an on-premises freestanding or roof sign exists on the same frontage. Upper-level businesses are not allowed projecting signs.
(b) 
The maximum height and projection of the sign shall be nine feet minimum clearance above the ground. No sign shall extend above the portion of the roof immediately adjacent to the sign. No sign shall project more than five feet from the face of the building to which it is attached.
(c) 
The maximum area of the sign shall be 15 square feet.
(d) 
Signs shall not extend over any public right-of-way, except that if a business is within a building, the face of which is less than five feet from the property line, the projecting sign may extend up to three feet over the public right-of-way.
(2) 
Local Business, Community Business, General Business and Expressway Service Districts:
(a) 
The maximum number of signs permitted shall be one per eligible advertiser, except that no on-premises projecting sign is permitted if an on-premises freestanding or roof sign exists on the same frontage. Upper-level businesses are not allowed projecting signs.
(b) 
The maximum height and projection of the sign shall be nine feet minimum clearance above the ground. No sign shall extend above the portion of the roof immediately adjacent to the sign. No sign shall project more than five feet from the face of the building to which it is attached.
(c) 
The maximum area of the sign shall be 20 square feet.
(d) 
Signs shall not extend over any public right-of-way, except that if a business is within a building, the face of which is less than five feet from the property line, the projecting sign may extend up to three feet over the public right-of-way.
(3) 
Light Industrial and General Industrial Districts:
(a) 
The maximum number of signs permitted shall be one per eligible advertiser, except that no on-premises projecting sign is permitted if an on-premises freestanding or roof sign exists on the same frontage. Upper-level businesses are not allowed projecting signs.
(b) 
The maximum height and projection of the sign shall be nine feet minimum clearance above the ground. No sign shall extend above the portion of the roof immediately adjacent to the sign. No sign shall project more than five feet from the face of the building to which it is attached.
(c) 
The maximum area of the sign shall be 30 square feet.
(d) 
Signs shall not extend over any public right-of-way, except that if a business is within a building, the face of which is less than five feet from the property line, the projecting sign may extend up to three feet over the public right-of-way.
D. 
Roof signs.
(1) 
Local Business, Community Business, General Business and Expressway Service Districts:
(a) 
The maximum number of signs permitted shall be one per eligible advertiser, except that no on-premises roof sign is permitted if an on-premises freestanding or projecting sign exists on the same premises.
(b) 
The maximum height of the sign shall be 10 feet as measured from that part of the roof immediately below the sign.
(c) 
The maximum area of the sign shall be three square feet per front-foot of business frontage up to a maximum of 200 square feet.
(d) 
Signs must be located wholly within the roof area of the structure.
(2) 
Light Industrial and General Industrial Districts:
(a) 
The maximum number of signs permitted shall be one per eligible advertiser, except that no on-premises roof sign is permitted if an on-premises freestanding or projecting sign exists on the same premises.
(b) 
The maximum height of the sign shall be 10 feet as measured from that part of the roof immediately below the sign.
(c) 
The maximum area of the sign shall be three square feet per front-foot of business frontage up to a maximum of 200 square feet.
(d) 
Signs must be located wholly within the roof area of the structure.
E. 
Gasoline price signs.
(1) 
Number of signs. There shall be allowed only one price sign for each gas station; however, those gas stations which are located on the corner of a major road intersection shall be allowed to have one price sign facing each road.
(2) 
Size. Price signs shall be no larger than 10 square feet in area.
(3) 
Location. The price sign shall be firmly attached to a stationary pole and shall not project over the public right-of-way. The bottom of the sign shall be at least seven feet above grade. The top of the sign shall be no higher than 12 feet above grade. Gasoline price signs shall be permitted in only General Commercial and Light and General Industrial Districts.

§ 264-6 Off-premises signs.

A. 
Freestanding off-premises signs. Freestanding off-premises signs are permitted in the following districts on property only, subject to the following regulations:
(1) 
Light Industrial and General Industrial Districts:
(a) 
The sign must be at least 1,000 feet from the closest off-premises freestanding sign.
(b) 
The maximum area of the sign shall be 300 square feet.
(c) 
The maximum height of the sign shall be 50 feet.
(d) 
Signs shall not extend over the public right-of-way.
B. 
Prohibited off-premises signs. Off-premises signs, other than freestanding signs permitted under § 264-6A, are prohibited.

§ 264-7 Signs permitted on private property in all districts. [1]

Signs specified in this section are permitted in all use districts, in addition to the signs permitted in the respective use districts, but are restricted to private property in all use districts unless specifically permitted by this chapter to be placed on public property or rights-of-way and are subject to the conditions and limitations set forth herein. Permits are unnecessary unless required by the particular subsection.
A. 
House or building address sign.
B. 
Integral signs.
C. 
Public signs.
D. 
Flags bearing the official sign of a nation, state, municipality or educational institution. Flags permitted shall be erected in full compliance with Section 2102 of the Zoning Ordinance[2] or any subsequent amendment.
[2]
Editor's Note: See Ch. 370, Zoning.
E. 
Institutional bulletin boards: one per eligible advertiser per frontage, but no such sign shall exceed a height of 10 feet nor an area of 50 square feet (permit required).
F. 
Private traffic direction signs and related signs.
G. 
Community events signs, subject to the following conditions:
(1) 
If located on public property, such signs shall not exceed 10 feet in area. Placement and location must be approved by the enforcement official, and any sign may not be installed earlier than 15 days prior to the event and must be removed within 10 days after the event is over.
(2) 
Banners over public streets must be approved by the City Council and must be removed within 10 days after the event is over.
H. 
Political campaign signs. Political signs shall be permitted subject to the following:
(1) 
No political sign shall exceed 32 square feet of display area unless such sign is the message contained on a permanent approved pylon billboard.
(2) 
Political signs are restricted to 32 square feet of display area (per sign) or combination of signs for each 75 feet or portion thereof of property frontage along a public thoroughfare. Where frontage is less than 75 feet, the sign area shall be restricted to 32 square feet for each sign or signs. For corner lots fronting on more than one public way, the longest frontage on a single public way will be used to assess maximum allowable signage. No individual sign in any area, either zoned or used for residential purposes, shall exceed 10 square feet.
(3) 
Political signs shall not be erected or placed more than 45 days prior to an election and shall be removed within seven days after the election. Where more than 45 days exist between a primary and general election, signs may not be continuously placed between the primary and general election.
(4) 
A person desirous of placing political signs shall register his or her intent with the City Clerk prior to the erection of political signs completing the form prescribed by the City Clerk, including the name, address and telephone number of the candidate or person responsible for the placement of political signs, a description of political signs and adequate details so that they may be reasonably identified and an attestation that the candidate or person placing political signs has received permission from the owners of all property on which the political signs will be placed.
(5) 
All signs shall carry the name and address identifying the person placing the sign.
(6) 
Political signs shall be constructed of durable materials and constructed so as to avoid collapse from inadvertent contact with wind or weather and shall utilize construction materials and techniques so that no dangerous surface results, including but not limited to protruding nails or sharp edges.
(7) 
Political signs shall be placed so as to avoid obstructing the view of vehicular and pedestrian traffic.
(8) 
Political signs shall not be located on or project into or overhang any public right-of-way.
I. 
Time-and-temperature display signs. No such signs shall exceed the height of the building to which it is accessory, nor an area of 20 square feet (permit required).
J. 
Underground public utility warning signs.
K. 
Theater-hotel marquee advertising, provided that said advertising is wholly contained within the basic marquee face.
L. 
Merchandise showcases (outdoor), which may be displayed in reasonable quantities. Such racks or showcases may contain a single sign not exceeding 10% of the largest visible face area not more than one square foot per rack or showcase and must meet the placement requirements set forth for freestanding signs. Such signs must contain messages relating only to the merchandise for sale on such rack or showcase.
M. 
Vending machines and structures used for storage and sale of ice and/or beverages. Two signs shall be permitted. The total area of said signs shall not exceed 10% of the wall surface area of the side of the structures on which such signs are located or, in any case, a maximum area of 10 square feet for all of such signs. All portions of such signs shall be located within the face of the structure.
N. 
Signs painted on or attached to any motor vehicle, trailer, wagon, cart or other vehicles which are normally used upon the highways for transportation of persons, goods or equipment, but no person shall cause or allow any vehicle to be parked on a street or highway, public thoroughfare or right-of-way or between said thoroughfare and the existing building line for the principal purpose of advertising any business or activity being conducted upon nearby private property by means of a sign or signs painted upon, supported by or attached to such vehicles.
O. 
Individual property sale or rental signs.
(1) 
Signs may be freestanding or wall-mounted only. Signs may not emit direct illumination and must be removed within 14 days after the sale or rental of the property.
(2) 
Signs shall conform to the following standards:
(a) 
Single-Family Residential and Two-Family Residential Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 10 square feet.
[3] 
The maximum height of the sign shall be five feet.
[4] 
The location of the sign shall be within a ten-foot minimum setback, but wholly upon the premises.
(b) 
Multiple-Family Residential District:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 50 square feet.
[3] 
The maximum height of the sign shall be 10 feet.
[4] 
The location of the sign shall be within a ten-foot minimum setback, but wholly upon the premises.
(c) 
Office Service District:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 50 square feet.
[3] 
The maximum height of the sign shall be 10 feet.
[4] 
Signs shall conform to the setback requirements for structures in the applicable districts.
(d) 
Local Business, Community Business, General Business, Expressway Service Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 75 square feet.
[3] 
The maximum height of the sign shall be 15 feet.
[4] 
Signs shall conform to the setback requirements for structures in the applicable districts.
(e) 
Light Industrial and General Industrial Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 100 square feet.
[3] 
The maximum height of the sign shall be 20 feet.
[4] 
Signs shall conform to the setback requirements for structures in the applicable districts.
(f) 
Complex, wall and multifamily unit rental signs.
[1] 
An apartment complex, shopping center, highway plaza or industrial complex is permitted one sign per frontage up to 200 feet and one additional sign for each 300 feet thereafter.
[2] 
Wall signs shall not extend beyond the top or ends of the wall surface on which they are placed.
[3] 
Rental signs for multiple-family units that have an occupancy rate of greater than 75% are not to exceed 10 square feet.
P. 
Subdivision signs.
(1) 
These signs shall be confined to the site of the subdivision and shall be permitted for one year from the date of the erection of the first of such signs. If development of the subdivision is not completed within one year after the erection of the signs, the sign shall be permitted to exist an additional period not to exceed one year.
(2) 
Signs shall conform to the following standards:
(a) 
Single-Family Residential and Two-Family Residential Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 50 square feet.
[3] 
The maximum height of the sign shall be 10 feet.
[4] 
The location of the sign shall be within a ten-foot minimum setback, but wholly upon the premises.
(b) 
Multifamily Residential District:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 50 square feet.
[3] 
The maximum height of the sign shall be 10 feet.
[4] 
The location of the sign shall be within a ten-foot minimum setback, but wholly upon the premises.
(c) 
Office Service District:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 50 square feet.
[3] 
The maximum height of the sign shall be 10 feet.
[4] 
Signs shall conform to the setback requirements for structures in applicable districts.
(d) 
Local Business, Community Business, General Business and Expressway Service Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 75 square feet.
[3] 
The maximum height of the sign shall be 15 feet.
[4] 
Signs shall conform to the setback requirements for structures in applicable districts.
(e) 
Light Industrial and General Industrial Districts:
[1] 
The maximum number of signs permitted shall be one sign per street bordering or entering the subdivision.
[2] 
The maximum area of the sign shall be 100 square feet.
[3] 
The maximum height of the sign shall be 20 feet.
[4] 
Signs shall conform to the setback requirements for structures in applicable districts.
Q. 
Construction signs.
(1) 
Such signs shall be confined to the site of the construction, alteration or repair and shall be removed within 21 days after the completion of the work.
(2) 
Signs shall conform with the standards provided for individual property sale or rental signs in Subsection O of this § 264-7.
R. 
Temporary signs. Temporary signs, banners and pennants may be approved by the building official subject to reasonable conditions and temporary placement in conjunction with an event approved under Section 2204-2 of the Zoning Ordinance[3] or any amendment thereto.
[3]
Editor's Note: See Ch. 370, Zoning.
S. 
Menu boards.
T. 
Residential window signs. One sign may be displayed in the window of a dwelling in a residentially zoned area, provided that it does not exceed four square feet in size and does not advertise a home occupation unless it has been approved pursuant to Section 402-11 of the Zoning Ordinance.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).

§ 264-8 Special provisions for shopping centers.

Any parcel which is found eligible for a shopping center identification sign may erect up to 50 square feet of signage for this purpose. This is in addition to the maximum amount of signage they are allowed under § 264-5A of this chapter.

§ 264-9 Prohibited signs.

The following signs shall not be permitted, erected or maintained in any district, notwithstanding any other provisions of this chapter:
A. 
Signs which incorporate in any manner any flashing or moving lights.
B. 
Banners, pennants, spinners and streamers except as permitted in § 264-7G.
C. 
String lights used in connection with commercial premises for commercial purposes, other than Christmas decorations.
D. 
Any sign which has any visible moving part, visible revolving parts or visible mechanical movement of any description or other apparent visible movement achieved by electrical, electronic or mechanical means, including intermittent electrical pulsations or by action of normal wind currents, but automatic change-of-message with cycle time of not less than 30 seconds is permissible.
E. 
Any sign or sign structure which is structurally unsafe or which constitutes a hazard to safety or health by reason of inadequate maintenance, dilapidation or abandonment or which is not kept in good repair or which is capable of causing electrical shocks to persons likely to come in contact with it.
F. 
Any sign which, by reason of its size, location, content, coloring or manner of illumination, constitutes a traffic hazard or detriment to traffic safety by obstructing the vision of drivers or by obstructing or detracting from the visibility of any traffic sign or control device on public streets and roads.
G. 
Any sign which obstructs free ingress or egress from a required door, window, fire escape or other required exitway.
H. 
Signs which make use of words such as "Stop", "Look" or "Danger" or any characters or shapes generally used as public safety symbols or other words, phrases, symbols or characters in such a manner as to interfere with, mislead or confuse traffic.
I. 
Any sign or other advertising structure containing any obscene, indecent or immoral matter.
J. 
Any sign unlawfully installed, erected or maintained.
K. 
Any sign now or hereafter existing which no longer advertises a bona fide business conducted or a product sold.
L. 
Portable signs.
M. 
Bench signs, whether such benches are permanent or portable, which are prohibited where benches are located outside of a fully enclosed structure.

§ 264-10 Sign erection permits.

A. 
Permits required. Except as otherwise provided in this chapter, it shall be unlawful for any person to erect, alter or repair any sign message or to relocate or maintain, within the City of Roseville, any sign as defined herein without first obtaining a permit therefor from the Department of Buildings and Inspection and making payment of any fee required by this chapter.
B. 
Application. Application for sign erection permits shall be made upon forms provided by the Department of Buildings and Inspection and shall contain or have attached thereto the following information:
(1) 
The name, address and telephone number of the applicant.
(2) 
The location of the building, structure or lot to or on which the sign is to be attached or erected.
(3) 
The position of the sign in relation to nearby buildings, structures and property lines.
(4) 
Two drawings of the plans and specifications and method of construction and attachment to the building or in the ground.
(5) 
A copy of stress sheets and calculations, if deemed necessary, showing the structure as designed for dead load and wind pressure.
(6) 
The name and address of the person, firm, corporation and association erecting the structure.
(7) 
Any electrical permit required and issued for said sign.
(8) 
Such other information as the Chief Building Official may require to show full compliance with this chapter and all other applicable laws of the City of Roseville and the State of Michigan.
C. 
Permit fees. A fee shall be paid for the issuance of sign erection permits in accordance with a schedule of fees which shall be adopted and amended from time to time by the City Council. Such schedule of fees shall be designed to reimburse the City for all of its direct costs incurred in the inspection and regulation of signs and issuance of permits.
D. 
Servicing and maintenance. The provisions of this section shall not apply to the changing of advertising on a sign specifically designed for the periodic change of the message without change in the sign structure, such as a bulletin board or similar type of sign.

§ 264-11 Promulgation of additional rules and regulations.

The Chief Building Official shall have the power to adopt and promulgate rules and regulations to interpret and implement any provisions of this chapter and to secure the intent thereof. Any such rules and regulations shall not become effective until approved by resolution of the City Council and, upon such approval, shall be as complete and binding as if specifically set forth herein. A violation of any such rule or regulation shall be deemed a violation of this chapter. Copies of such rules and regulations shall be kept on file in the office of the City Clerk and shall be distributed to the public upon request.

§ 264-12 Authorized sign erectors. [1]

No person shall engage in the business of erecting, repairing or dismantling of signs for which sign erection permits are required by this chapter without first being licensed as an authorized sign erector.
A. 
License fee. No such license shall be issued until such license fee as may be established by the City Council by resolution is paid. The City Council shall establish such reasonable license fees as will reimburse the City for its costs in processing and issuing such licenses.
B. 
Bond. Permits may be issued to sign erectors only upon the following conditions:
(1) 
Insurance certificates. Before a permit is issued for the erection of a sign, the installing company shall submit for filing with the City Clerk a certificate of insurance for public liability in the amount of $100,000 for injuries to one person and $300,000 for injury to more than one person and property damage insurance in the amount of $25,000 for damages to any property due to the actions of himself or any of his or her agents or employees.
(2) 
Lapsing of insurance. At any time the insurance of any sign erector is permitted to lapse, his or her right to obtain permits shall automatically be revoked.
(3) 
Notification of change. A sign erector shall notify the Department of Buildings and Inspection of any change in address and, if a firm or corporation, any change in ownership or management, if other than that indicated on the insurance certificates.
C. 
Revocation of licenses. Such erectors' licenses may be revoked by the City Council for cause, but only after the holding of a public hearing concerning the proposed revocation of license, at which time the licensee will be given an opportunity to present relevant evidence and defend himself. "Cause," as used herein, means failure to construct signs in accordance with this chapter and other relevant provisions of City ordinance or state statute or failure to comply with lawful directions given to the licensee by the Department of Buildings and Inspection concerning the construction, reconstruction and removal of signs.
[1]
Editor's Note: See also Ch. 126, Electrical Standards.

§ 264-13 Construction requirements.

Requirements concerning details of construction, materials, loads and stresses are governed by the provisions of the City of Roseville Official Building Code,[1] and every sign shall be erected in compliance with such provisions.
A. 
Combustible materials. Every sign for which any erection permit is required shall be constructed of noncombustible material, except that combustible structural trim may be used thereon.
B. 
Fastenings. Signs attached to masonry, concrete or steel shall be safely and securely fastened thereto by means of metal anchors, bolts or approved expansion screws of sufficient size and anchorage to support safely the loads applied. All building fastenings must be of galvanized noncorrosive materials.
C. 
Wind loads. For the purpose of design, wind pressure shall be taken upon the gross area of the vertical projection of all signs and sign structures at not less than 25 pounds per square foot for those structures above ground. In calculating wind pressure on curved surfaces, such as cylindrical or spherical signs or sign structures, this pressure shall be assumed to act on 6/10 of the projected area. In all open-frame signs or sign structures, the area used in computing wind pressure shall be 1/2 times the net area of the framing members exposed to the wind.
[1]
Editor's Note: See Ch. 88, Building Construction.

§ 264-14 Nonconforming signs. [1]

A. 
Intent. It is the legislative intent to recognize that the eventual elimination of existing signs that are not in conformity with the provisions of this chapter is a valid objective of the police power, but it is also the legislative intent that such elimination of nonconforming signs shall be brought about over a period of time and in such manner as to avoid the invasion of vested rights of owners of nonconforming signs and the infliction of unnecessary hardship. The provisions of this section shall be construed to that end.
B. 
Nonconforming signs. Any signs in existence prior to the adoption of this chapter and which are now in conflict with any of its provisions shall be considered nonconforming. These signs must be installed through the use of a footing or a foundation or be permanently attached to the building. Signs rendered nonconforming by the provisions of this chapter shall be maintained in a condition of good repair pursuant to the provisions of this chapter, but not such nonconforming signs shall:
(1) 
Be changed to another nonconforming sign.
(2) 
Have any changes made in the words or symbols used or the message displayed on the sign, unless the sign is a changeable copy panel sign, bulletin board sign or substantially similarly type of sign specifically designed for periodic change of the sign message.
(3) 
Be structurally altered so as to prolong the life of the sign or changed in shape, size, type or design.
(4) 
Have the face or faces changed when it is of the type of construction which permits a complete change of face.
(5) 
Continue to be used or allowed to remain in place after the activity, business or usage to which it relates has been discontinued for 90 days or longer.
(6) 
Be reestablished after its removal or repaired or replaced after damage or destruction if the expense of repair exceeds 50% of the cost of repair or replacement.
(7) 
Continue to be used or allowed to remain in place upon a change in occupancy or tenancy where the sign has been nonconforming for three years or more.
(8) 
Continue to be used or allowed to remain in place upon a change in ownership where the property is subsequently occupied by the owner or an affiliated entity and where the sign has been nonconforming for three years or more.
C. 
Nonconforming signs situated on property other than that owned by the owner of the sign. Signs situated on property other than that owned by the owner of the sign shall be subject to removal following the adoption of this chapter within 60 days for any and all signs which are not secured with foundations or footings.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).

§ 264-15 Board of Appeals; variances; appeals procedure.

A. 
Board of Appeals. The Zoning Board of Appeals, appointed pursuant to Article 7 of the City Zoning Ordinance,[1] shall act as Board of Appeals pursuant to this chapter.
[1]
Editor's Note: See Ch. 370, Zoning.
B. 
Powers of the Board. The Board of Appeals shall have the power to hear and decide appeals where it is alleged by the appellant that there is an error in any order, requirement, decision or determination made by an administrative official in connection with the enforcement of this chapter. The Board of Appeals shall also have the power to authorize a variance from the strict application of this chapter where such application will result in practical difficulty or unnecessary hardship to the person owning or having the beneficial use of the property or sign for which a variance is sought. Prior to the granting of a variance by the Board of Appeals, the Chief Building Official shall be given a reasonable opportunity to study the appeal or request for variance and make recommendations thereon to the Board. The concurring vote of 2/3 of the appointed members of the Board shall be necessary to reverse any order, requirement, decision or determination of an administrative official or to grant any variance from the strict application of this chapter.
C. 
Variances.
(1) 
A variance may be allowed by the Board of Appeals only in cases involving practical difficulty or unnecessary hardship and only when the evidence in the official record of the appeal supports all of the following affirmative findings:
(a) 
That the alleged practical difficulty or unnecessary hardship, or both, is exceptional and peculiar to the property of the person requesting the variance and results from conditions which do not exist generally throughout the city.
(b) 
That the alleged practical difficulty or unnecessary hardship, or both, which will result from a failure to grant the variance includes substantially more than mere inconvenience.
(c) 
That, considering the public benefits intended to be secured by this chapter, the individual hardship that will be suffered by failure to grant the variance and the rights of others whose property would be affected by the allowance of the variance, allowing the variance will result in substantial justice being done.
(2) 
The above findings of fact shall be made by the Board of Appeals, which is not empowered to grant a variance without an affirmative finding of fact on the categories above. Every finding of fact shall be supported in the record of proceedings of the Board. Nothing contained herein shall be construed to empower the Board of Appeals to change the terms of this chapter nor to add to the uses permitted in any district.
(3) 
If approved, the variance is only in effect as long as the petitioner occupies the property.
D. 
Appeals procedure.
(1) 
Appeals shall be commenced by a person filing a notice of appeal with the Department of Buildings and Inspection on a form to be supplied by the Department of Buildings and Inspection. The notice of appeal shall specify the particular grounds upon which the appeal is based and shall be signed. It shall also specify the regulations from which a variance is sought and the nature and extent of such variance.
(2) 
The Board of Appeals shall fix a reasonable time for the hearing of appeals and shall give due notice thereof to all the owners of property within 300 feet of the premises in question and to the occupants. Such notice shall be delivered personally or by mail carrying the address of the respective owners, tenants or occupants at the address given on the last assessment roll.
(3) 
Any person shall be accorded the right to appear in person or to be represented by a duly authorized agent.
(4) 
The Board of Appeals shall prepare an official record for each appeal and shall base its decision on this record. The official record shall include:
(a) 
The relevant administrative records and the administrative orders issued thereon relating to the appeal.
(b) 
The notice of appeal.
(c) 
Such documents, exhibits, photographs or written reports as may be submitted to the Board for its consideration.
(5) 
The requisite written findings of fact, the conditions attached and the decisions and orders by the Board of Appeals in disposing of the appeal shall be entered into the official record. This shall be done only after they have been signed by the Chair or Mayor of the Board and after written notice of the disposition of the appeal has been served, either in person or by mail, upon the parties to the appeal, the Department of Buildings and Inspection and the City Clerk. The Chair or Mayor shall, within 10 days after the date the Board has reached its final decision on an appeal, sign the necessary orders to effectuate the decision of the Board.
(6) 
A copy of the official record of an appeal shall be made available for the parties to the appeal upon request and after payment of such fee therefor as may be provided by the rules and regulations of the Board of Appeals.

§ 264-16 Enforcement; removal and disposal of prohibited signs.

A. 
The Chief Building Official is hereby authorized and directed to administer and enforce all the provisions of this chapter. Whenever necessary, the officials of other departments of the City shall give such assistance as is consistent with the usual duties of their respective departments. Upon presentation of proper credentials, the Chief Building Official or duly authorized representative may enter, at reasonable times, any premises when necessary to the performance of any duty imposed upon him by this chapter.
B. 
Except for signs not permitted to be placed in public rights-of-way or signs constituting an immediate threat to the safety of the public, whenever it shall appear to the Chief Building Official or authorized representative that any sign has been constructed or erected or is being maintained in violation of any of the terms of this chapter, or after a permit for a sign has been revoked or become void, or that a sign is unsafe or in such condition as to be a menace to the safety of the public, the enforcement official shall issue a notice, in writing, to the owner or lessee of the sign or the owner of the premises upon which the sign is erected or maintained. Such notice shall inform such person of the violation and shall direct him or her to make such alteration, repair or removal as is necessary to secure compliance with this chapter, within a reasonable time limit, which reasonable time limit shall be considered as not less than 24 hours nor more than 15 days. Upon failure of the sign owner to comply with the terms of the notice of violation, the enforcement official shall immediately remove or cause to be removed any sign not in compliance with this chapter or shall immediately request the City Manager, in writing, to institute the appropriate legal action. Except as otherwise provided, the enforcement official may immediately remove without notice or cause to be immediately removed without notice any sign not permitted to be placed in a public right-of-way or any sign which, in his or her opinion, is in such condition as to present an immediate threat to the safety of the public. Any removed sign or signs shall be stored by the City of Roseville for a period of not less than seven days. Removed signs will be released to the owner only upon request by the owner. A sign owner who has failed to retrieve the sign within the seven-day period has forfeited his or her right to the same. Disposal of the signs will be at the City of Roseville's discretion. The City Attorney shall institute appropriate action against the owner of any sign or signs removed for the recovery of costs incurred by the City of Roseville in the removing of any sign or signs not in compliance with this chapter.
C. 
A sign shall be removed by the owner or lessee of the premises upon which the sign is located when the business which the sign advertises no longer is conducted on the premises. If the owner or lessee fails to remove the sign, the enforcement official shall notify the owner or lessee in writing and shall allow 15 days for removal. Upon failure of the owner or lessee to comply with the notice, the enforcement official shall immediately request the City Manager, in writing, to institute the appropriate legal action.
D. 
Signs may be inspected periodically by the enforcement official for compliance with this chapter and with other ordinances of the city. All signs and their component parts are to be kept in good repair and in a safe, sanitary condition.

§ 264-17 Violations and penalties. [1]

It shall be unlawful for any person to erect, construct, maintain, enlarge, alter, move or convert any sign in the City of Roseville or cause or permit the same to be done contrary to or in violation of any of the provisions of this chapter. Any person violating any of the provisions of this chapter shall be punished as provided in Chapter 1, General Provisions, Article I.
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).