This article is intended to control outdoor
signs of all types and in all zoning districts by regulating size,
location, quantity, quality, content and design to:
A. Protect the safety of the public.
B. Enhance the aesthetic environment of the Village.
C. Reduce motorist distraction.
D. Provide for uniform design standards.
E. Encourage excellence in sign design.
F. Improve business identification and sign comprehension.
G. Limit the use of energy in sign design and maintenance.
H. Amortize and replace signs which do not conform to
the provisions of this article.
Any sign not specifically permitted is prohibited
and shall be removed. Prohibited signs include but are not limited
to the following:
A. Any sign which is dangerous or hazardous to public
safety by virtue of its maintenance, structure, projection or any
other reason as determined by the Building Inspector.
B. Any sign which obstructs the visibility of drivers
or which conflicts with or obstructs a traffic control device for
any reason.
C. Any sign which obstructs a required window or door
in such a manner as to prevent free egress or ingress.
D. Mobile or portable signs.
E. Flashing, revolving, moving, sound-producing or animated
signs, including signs which have the capability of motion in whole
or in part, except signs which display time and/or temperature exclusively.
F. A roof sign painted or supported upon or above any
portion of a roof and which is visible anywhere from the ground, except
when approved by the Board of Appeals.
G. A commercial billboard which is rented or used to
advertise a product, service or establishment which is not the principle
product, service or establishment found on the property containing
the billboard.
H. Any sign attached to a tree, telephone pole, portable
object or to the face of another sign.
I. Any sign which uses breakable glass in its construction,
except glass used in illumination.
J. Any sign in any street right-of-way.
K. Immoral or obscene sign, as determined by the Village
Board.
L. Any sign which requires a permit but does not have
one.
M. The use of banners, whirling pennants or other novelties.
[Added 12-3-1998 by L.L. No. 13-1998]
Permitted signs may only be ground-, facia-, window- or awning-type and shall conform to all other provisions as specified herein as well as in the Schedule of Sign Regulations (§
177-93).
A. Ground sign: a freestanding sign attached to a structure
which is intended and designed only to support the sign and which
is embedded in the ground or anchored in concrete.
(1) When permitted. A ground sign shall be permitted to
identify a building or use within a building only if the building
which it serves to identify is set back more than 25 feet from the
street curb or edge of the street pavement.
(2) Quantity. Only one ground sign shall be permitted
on any parcel containing one or more buildings, except public interest
signs which are permitted as required to safely convey the message.
Where two or more persons, agencies or establishments are located
in a place or location common to all, such as a shopping center or
an office complex, or where separate facilities share a common parking
area, only one ground sign is permitted in the location common to
all. One real estate sign may be attached to an existing sign as the
need arises.
(3) Sign area. The area of a ground sign shall be the
area of a rectangle, the sides of which completely enclose the sign,
excluding structural supports, each of which may not exceed 12 inches
in any horizontal dimension or 24 inches in combination unless approved
by the Village Board. The maximum area of a ground sign shall not
exceed 10 square feet plus one foot of sign area for every 10 feet
of lot frontage (along one street only, if the lot has multiple frontages)
or the maximum area listed in the Schedule of Sign Regulations, whichever is smaller. For double-faced signs only one
face shall be used in determining conformity to sign area limitation.
If the distance between the faces exceeds 12 inches, all vertical
faces of the sign shall be computed to determine sign area. The maximum
sign area shall be as specified in the Schedule of Sign Regulations.
(4) Height. The maximum height of a ground sign shall
be as specified in the Schedule of Sign Regulations and shall be measured
vertically from the nearest street grade to the top of the sign or
its structural support, whichever is higher.
(5) Setback. The setback of a ground sign is the shortest
horizontal measurement from the property line to any part of the sign.
A ground sign shall be set back from any street, right-of-way, property
line or required buffer a horizontal distance equal to the height
of the sign. A ground sign may be erected within one foot of a street
right-of-way only if the sign is certified by a registered architect
or engineer to be able to withstand one-hundred-mile-per-hour wind
or if the height of the sign multiplied by the area of the sign does
not exceed 100.
(6) Construction. All ground signs, except in residential
areas, shall be protected from vehicular damage by a masonry curb
or planter if required and as approved by the Building Inspector.
[Amended 2-1-1996 by L.L. No. 2-1996]
(7) Illumination. Illumination of ground signs may be direct or indirect as specified in the Schedule of Sign Regulations and in accordance with §
177-95A.
B. Facia sign: a sign painted on, applied on or otherwise
attached to a wall of a building or storefront and is designed as
a unified message.
(1) Quantity.
(a)
Only one facia sign is permitted per building
in residence, professional, office, office/industrial and industrial
districts but may be constructed in one or more parts, provided that
it conveys one unified message. However, an additional facia sign,
not to exceed 40 square feet, shall be permitted to identify a retail
bank located on the ground floor of a building.
(b)
In retail districts only one facia sign (primary)
is permitted on the face of the storefront or establishment. Where
an establishment has additional exterior walls which are visible from
the main thoroughfare, each such wall may have one facia sign (secondary),
but not more than two such additional facia signs are permitted.
(2) Area. The area of a facial sign shall be the area
of a rectangle, the sides of which completely enclose the sign or
letters which area shall be attached to the face of the building.
The background area of a sign shall not be included in sign area limitation
only when such background is an integral part of the design of the
building. The area of a primary facial sign may not exceed the amount
set forth in the Schedule of Sign Regulations. The area of a secondary
facial sign may not exceed 50% of the area permitted for the primary
sign, except that the area of each secondary sign may be increased
in the amount that the area of the primary sign is decreased, but
not in excess of the area permitted for the primary sign.
(3) Height. The maximum height of a facia sign shall be
as specified in the schedule of Sign Regulations and shall be measured
vertically from the first-floor elevation of the building supporting
the sign to the top of the sign.
(4) Construction. A facia sign in a retail district shall
not project more than 18 inches from the wall to which it is attached
(except marquee); in all other districts, the projection shall not
exceed 12 inches. Where one establishment shares a common wall with
another, a facia sign shall not be placed closer than one foot to
the adjoining establishment. A minimum head clearance of seven feet
shall be required where a facia sign is located on a pedestrianway.
(5) Illumination. Illumination of facial signs may be direct or indirect as specified in the Schedule of Sign Regulations and in accordance with §
177-95A.
C. Window sign: a sign entirely contained inside a building
and which is comprehensible from the street. Such signs are permitted
to allow for the notification of products on the premises, merchandise
sale, rental or sale of the premises or special events to be held
within the building containing the window sign. Window signs are subject
to the area limitations as set forth in the Schedule of Sign Regulations.
D. Awning sign: a sign painted on a retractable window
awning which identifies only the name of the establishment. An awning
sign may only have one row of letters not higher than 12 inches along
the bottom edge of the awning.
The Schedule of Sign Regulations has been included
at the end of this chapter.
To encourage design excellence, the maximum
sign areas for certain business, industrial, marquee and directory
signs as set forth in the Schedule of Sign Regulations may be increased
by the percentages as provided for herein. A separate bonus is granted
for compliance with each of the criteria and the area is cumulative,
but the percentage increase is based on the original sign area limitation.
A. Ground signs may be increased as follows:
(1) Twenty percent when the sign is installed in a landscaped
planter having an area four times the area of the resultant sign and
the entire design is approved by the Building Inspector.
(2) Ten percent if the sign is not designed or used with
illumination.
B. Facia signs may be increased as follows, but only
if the projection of the sign does not exceed 12 inches:
(1) Ten percent if the sign is not designed or used with
illumination.
(2) Ten percent if the facial sign is the only sign identifying
the establishment or its principal product. This bonus provision is
not applicable for stores in a shopping center.
(3) Ten percent if the sign is designed to contain only
the identification of the establishment without advertisement of any
products sold on the premises.
For any and every violation of the provisions
of this article, the owner or owners of the sign shall be held liable
on conviction thereof for a fine or penalty of not less than $50 nor
more than $250 for each and every offense. Each week of continued
violation shall constitute a separate additional offense.