To encourage design excellence, the maximum sign areas for certain business, industrial, marquee and directory signs as set forth in the Schedule of Sign Regulations may be increased by the percentages as provided for herein. A separate bonus is granted for compliance with each of the criteria and the area is cumulative, but the percentage increase is based on the original sign area limitation.
A. Ground signs may be increased as follows:
(1) Twenty percent when the sign is installed in a landscaped planter having an area four times the area of the resultant sign and the entire design is approved by the Building Inspector.
(2) Ten percent if the sign is not designed or used with illumination.
B. Facia signs may be increased as follows, but only if the projection of the sign does not exceed 12 inches:
(1) Ten percent if the sign is not designed or used with illumination.
(2) Ten percent if the facial sign is the only sign identifying the establishment or its principal product. This bonus provision is not applicable for stores in a shopping center.
(3) Ten percent if the sign is designed to contain only the identification of the establishment without advertisement of any products sold on the premises.