The following regulations apply to convention and visitors center
developments:
A. Signs permitted.
(1) Site permanent; standards for signs that provide information about
the project site. The site permanent category includes five types
of designated uses:
(a)
Project identification: signs that may be individually designed
for their specific location. They may be placed at strategic locations
on the periphery of the project site, along each road frontage and
at each entrance. The main project identification sign may have a
maximum height of 40 feet and a total sign area of 800 square feet.
Other project identification signs may have a maximum height of 10
feet and a total sign area of 200 square feet. These signs may incorporate
panels bearing the name and logo of the project and may be internally
illuminated or externally illuminated with ground-mounted lights.
(b)
Street name: signs that are necessary for several reasons, including
orienting first-time visitors, postal service, UPS and FedEx deliveries
and other purposes. Street name signs shall be located at intersections
within the project site as needed and where required by applicable
regulations. Street name signs may have a maximum total area of five
square feet and may be mounted on poles not to exceed 12 feet in height.
(c)
District entry: signs that are intended to announce arrival
to various districts within the project site. The signs may contain
information relating to the various services, amenities and businesses
located within the convention and visitors center development. They
may display certain themes or features of the development in which
they are located to contribute to the sense of place, and as such
may be unique and distinct in character. Development entry signs may
be double-sided, may have a maximum height of eight feet and may have
a maximum total sign area of 45 square feet. Signs may be internally
illuminated or externally illuminated with ground lights.
(d)
Vehicular directory. Signs shall be used to direct vehicular
flow to destinations within the project site, including hotels, movie
theaters, various commercial uses and services, including parking
facilities and loading docks. Vehicular directory signs may be located
near entrances to the project site and at internal circulation drive
locations, where appropriate. Vehicular entry signs may be double-sided,
may have a maximum height of eight feet and may have a total sign
area of 45 square feet. Signs may be internally illuminated or externally
illuminated with down lights.
(e)
Pedestrian directory. Pedestrian directory signs may be located,
as needed, at pedestrian walkways, avoiding interference with pedestrian
circulation. The signs may be single-, double- or multiple-sided directory
kiosks. The kiosks may contain display and informational panels, directory
maps and poster cases for temporary signs for changing events or information.
Pedestrian directory signs shall have a maximum height of eight feet
and a total sign area of 50 square feet per side. Signs may be internally
illuminated or externally illuminated with down lights.
(2) Building use; standards for signs according to the type of use (e.g.,
hotel, retail, other commercial, movie theaters, etc.). The building
type/use category includes four types of designated uses:
(a)
Hotel. Each hotel building may have a maximum total of two facade-mounted
building signs which shall have a maximum width of 25 feet and a maximum
total sign area of 150 square feet and two facade-mounted building
signs which shall have a maximum width of nine feet and a maximum
total sign area of 140 square feet. Additionally, each hotel building
shall be allowed one freestanding sign with a maximum height of 10
feet and a maximum sign area of 140 square feet.
(b)
Movie theater. Movie theaters shall be allowed a maximum of
three types of signs under the following:
[1]
A maximum of two wall-mounted business identification signs.
Each of the signs may have a total sign area of 800 square feet.
[2]
A maximum of two changeable text signs to provide information
on the movie schedule. Each of these signs may have a maximum total
sign area of 200 square feet.
[3]
A maximum of 20 exterior-mounted poster cases to identify the
current movie selection. Each of these signs may have a maximum total
of 20 square feet of sign area.
(c)
General commercial (retail and commercial).
[1]
Each building within the general commercial uses areas of the
development shall be allowed a maximum of two wall-mounted signs to
be placed on the front and back of the building. Each of these mounted
signs shall be allowed a maximum sign area of 150 square feet. Each
building shall also be allowed one freestanding nonmobile sign, with
a maximum sign area of 45 square feet and a maximum height of eight
feet, to assist visitors in identifying and locating buildings. Mounted
signs may be flush flat building-mounted or may project out from the
building wall. Projecting signs may be flat or three-dimensional signs.
The building-mounted and freestanding signs may display information
for multiple services or businesses.
[2]
Additionally, each tenant within a building shall be allowed
a maximum of 1.5 square feet of sign area per linear foot of each
tenant's retail frontage. "Frontage" shall be defined as the linear
measurement of a tenant's building facade that faces upon a road or
primary customer parking area. Multiple signs may be permitted for
each tenant, including marquee sign awning graphics, window, arcade,
building-mounted at pedestrian level.
[3]
Multiple storefronts within one building, and multiple buildings
located along a section of an internal street should coordinate on
the design and alignment of signs and awnings to achieve a cohesive
appearance. The size and lettering of signs and awnings shall be in
adequate proportion to the overall building facade and should be in
scale and proportion to the space in which they are located.
[4]
Colors and details of the sign, awning or canopy should complement
the colors and architectural details of the facade on which it is
mounted or from which it extends.
(d)
Convenience retail. Buildings within the project site containing
a single tenant or use shall be allowed a maximum of two wall-mounted
building signs with a maximum total area of 150 square feet and one
freestanding nonmobile sign with a maximum area of 100 square feet
and a maximum height of 15 feet.
(3) Regulatory signs. All regulatory vehicular signs shall be provided
according to all applicable federal, state and local regulations,
and the requirement of the Manual for Uniform Traffic Control Devices
(MUTCD).
(4) Special use and artistic signs. Project sites may include signs to
inform and educate visitors. These types of signs can add to the overall
visual interest and character of the project site and/or its districts.
They shall not be included as part of the total area of signage allocated
for any building type or for any tenant as long as they do not contain
any advertising. These signs include, but shall not be limited to:
(a)
Flags and banners. Flags and banners displayed within the project
site may inform visitors of upcoming events or for seasonal celebrations.
They may also be used to add color to the streetscape and may contain
the site logo. Flags may be flown from flagpoles or mounted directly
to buildings. Banners may be mounted on streetlight poles or on freestanding
poles that reach a maximum height of 25 feet.
(b)
Artistic works. Artistic works include murals, pictorial presentations,
illustrations and/or decorations that can serve to inform visitors
about unique history, culture, environmental resources and other features
of the project site and its surroundings. They may display informational
text and/or a graphic image or may consist of a three-dimensional
display. Possible allowed locations may include, but shall not be
limited to, building facades and building entryways.
B. Sign area calculation.
(1) Height of sign. Where any sign is limited to a maximum height, that
height shall be in vertical distance measured from the average ground
level surrounding a sign to the highest point of the sign structure.
(2) Measurement of sign area.
(a)
The sign area shall include all lettering, wording and symbols, together with related background areas on which they are displayed, except as provided in Subsection
B(2)(c) below. One freestanding nonmobile sign may include several sign panels that are all attached to the one structure, with the total sign area being the total area of all sign panels on the structure.
(b)
The sign area shall not include any structurally supported framework,
bracing or framing, or any area which does not include lettering if
such area is incidental to and not an integral part of the sign area.
(c)
Where the sign consists of individual letters or symbols attached
to or painted directly on a building, window or other surface which
is not an integral part of the sign panel, the sign area shall be
the actual area of the lettering.
(d)
In computing the permitted sign area of a sign with two or more
sides, the permitted total sign area shall be based upon the sign
area of only one side (using the larger of any two sides or the larger
of more than two sides, if the size of the sides differs).
The following regulations shall apply to all properties containing
shopping centers, mixed use development or business/industrial parks.
Unless otherwise noted, all signs shall meet the requirements of Table
140-54.
A. Individual tenants and/or uses. All tenants, whether in a multi-use structure or standalone structure within a shopping center or business/industrial park shall be limited to a wall sign in accordance with §
140-54E and Table 140-54 below and shall not be allowed a freestanding nonmobile sign.
B. Freestanding planned center signs. These signs shall consist of panels
bearing text, logos and other graphics depicting any or all of the
following: 1) the name and logo of the project; 2) panels bearing
the names, logos and other graphics of businesses within the center,
and shall be subject to the following standards.
(1)
Freestanding nonmobile signs/monument signs.
(a)
The combined number of freestanding nonmobile signs and monument
signs on a specific planned center site shall not exceed the number
of exterior roads on which the property fronts.
(b)
Freestanding nonmobile signs and/or monument signs shall be
located only along the exterior road frontage of a property. These
signs shall consist of panels bearing the name and logo of the project
as well as panels bearing the names, logos and other graphics of businesses
within the project.
(2)
Pedestrian directory signs.
(a)
The signs shall be located only along pedestrian walkways, provided
they avoid interference with pedestrian circulation.
(b)
The signs may be single-, double- or multiple-sided.
(c)
Such signs shall be uniform in size, color, and height and shall
contain display and informational panels, directory maps and poster
cases for temporary signs for changing events or information. The
text on such signs shall be sized so that individual business name
and logo information cannot be read from a moving vehicle.
(d)
Each side of these signs shall be a maximum of eight feet in
height and four feet in width and shall be mounted on a pole or support
base of no higher than 24 inches from the sidewalk or other paved
surface surrounding the sign.
(3)
Internal directional signs.
(a)
The signs shall be located at internal circulation drive intersections.
They shall not be located where vehicle parking lot aisles intersect
the internal circulation drive network of a site.
(b)
Such signs shall be uniform in size, color, and height and shall
contain business name and directional information only. Business name
and directional information may be shown on both sides of the sign.
(c)
All such signs shall be a maximum of 18 square feet in size
and shall have a maximum width-to-height or height-to-width ratio
of 2:1 (e.g., three feet by six feet, six feet by three feet, etc.).
Such signs may be mounted on a pole or a support base, provided that
the pole or support base is no higher than 12 inches from the average
ground level surrounding the sign.
(d)
All such signs shall also conform to requirements of §
140-53B.