The Township Council of the Township of Toms River hereby makes the following determinations:
A.
The proliferation of signs along the streets and highways in the Township of Toms River has had and will continue to have an adverse effect on traffic safety and property and aesthetic values within the Township.
B.
The Township Council considers the proper function of signs to be the identification of activities within the Township, and it considers that to be a proper and necessary function.
C.
The Township Council deems it a proper exercise of the police powers granted to the municipality to control the size, location and appearance of signs so that the proper function of those signs may be accomplished without adverse effects on traffic safety and property and aesthetic values.
D.
The criteria set forth in this article are designed to provide signs which are compatible with their surroundings, appropriate to the type of activity to which they pertain, expressive of the identity of individual proprietors and legible in the circumstances in which they are seen.
E.
This article is intended to implement a system which encompasses all visual communication along streets and highways within Toms River Township. The term "sign" is used because of its familiarity, but the true concept of this system is better expressed in the term "street graphic."