The purpose of this chapter is to maintain the
appearance of the community and to coordinate the type, placement,
and physical dimensions of signs within the different land use zones;
to recognize the commercial communication requirements of all sectors
of the business community; to encourage the innovative use of design;
to promote both renovation and proper maintenance; to allow for special
circumstances; to guarantee equal treatment under the law through
accurate recordkeeping and consistent enforcement; and to promote
business development. These shall be accomplished by regulation of
the display, erection, use, and maintenance of signs. The use of signs
is regulated according to zone. The placement and physical dimensions
of signs are regulated primarily by district and length of street
frontage.
The primary intent of this chapter shall be
to regulate signs of a commercial nature intended to be viewed from
any vehicular or pedestrian public right-of-way.