[Code 1992, § 12.12(1)]
It is the purpose and intent of the City that the operation of massage establishments and massage technicians shall be regulated so as to further the public interest, safety and welfare by providing minimum building, sanitation and health standards for such establishments and providing minimum qualifications for massage technicians.
[Code 1992, § 12.12(2)]
The following words, terms and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:
HEALTH OFFICER
The health officer of the City or his authorized representative.
MASSAGE
Any method of rubbing, pressing, stroking, kneading, tapping, pounding, vibrating or stimulating the superficial parts of the human body with the hands or with any instrument.
MASSAGE ESTABLISHMENT
Any establishment wherein a principal function is such that massage is given, engaged in or carried on, or permitted to be given, engaged in or carried on.
MASSAGE TECHNICIAN
Any person who administers to another person for any form of consideration a bath massage, manipulation of the body, electric vibration, magnetic stimulation or similar procedure.
REFLEXOLOGY/SHIATSU
Methods of therapy in which the feet, hands and/or ears are massaged and which does not require removal of clothing.
[Ord. No. 94-14, § I, 7-25-1994; Code 1992, § 12.12(9)]
(a) 
All premises used by permittees under this article shall be subject to periodic inspection by the City for safety of the structure and the propriety of plumbing, electrical wiring, ventilation, heating and sanitation. One artificial white light of not less than 100 watts shall be provided in each room where a massage is being administered. Walls shall be clean and painted with an approved washable, mold resistant paint in all rooms where water or steam baths are given. Floors shall be free from dust, dirt or refuse. All equipment used in the massage operation shall be maintained in a clean and sanitary condition. Separate restrooms shall be provided for men and women.
(b) 
Towels, sheets and linens of all types and items for personal use of operators and patrons shall be clean and freshly laundered. Towels, clothes and sheets shall not be used for more than one person until relaundered. Heavy white paper may be substituted for sheets, provided such paper is used once for each person and discarded into a sanitary receptacle.
(c) 
Every massage establishment shall have the following facilities for patrons:
(1) 
Number of toilet rooms as required by the state building code.
(2) 
Shower rooms with hot and cold running water as required by the state building code.
(3) 
A minimum of one wash basin shall be provided in the facility.
(d) 
Notwithstanding the provisions of Subsections (a) through (c) of this section, any location upon which the sole form of massage therapy shall be reflexology/shiatsu, the sanitation requirements beyond those required by Chapter 14 of this Code shall be waived with the exception that all premises so used by permittees shall be subject to periodic inspection by the City for the safety of structure and the propriety of electrical wiring, ventilation and heating. Walls shall be clean and painted or wallpapered.
[Code 1992, § 12.12(10)]
The investigating officials of the City, including the health officer, shall have the right to enter the premises from time to time during regular business hours for the purpose of making reasonable inspections to enforce compliance with building, fire, electrical, plumbing or health regulations. If the applicant for either a massage establishment permit or a massage technician's permit has a communicable or venereal disease, or if the applicant is in violation of any federal, state or local health law or regulation, the application may be denied. If a permit has been issued, it may be revoked or suspended in the manner set forth in this article.
Subdivision I
In General
[Code 1992, § 12.12(15)]
The owner or operator shall display the massage establishment permit issued and the permit of every massage technician employed in the establishment in an open and conspicuous place on the premises.
[Code 1992, § 12.12(16)]
Every massage establishment owner or operator shall report immediately to the City Clerk any and all changes of address or ownership of the massage establishment and any changes or transfers of massage technicians employed in the business or practice.
[Code 1992, § 12.12(17)]
Any permit issued under this article shall be subject to suspension or revocation by the Council for violation of any prevision of this article or for any grounds that would warrant the denial of the issuance of such permit in the first instance.
[Code 1992, § 12.12(18)]
In addition to legal remedies provided in this Code, the operation of any massage establishment in violation of the terms of this article shall be deemed a public nuisance and may be enjoined by the City.
Subdivision II.
Massage Establishment Permit
[Code 1992, § 12.12(3)]
No person shall engage in, conduct or carry on, or permit to be engaged in, conducted or carried on, in or upon any premises within the City, as the owner or operator of, a massage establishment without having procured a permit as provided in this division, nor without complying with all statutes, ordinances and regulations applicable to such establishment and unless such permit is in effect at the time of such operation.
[Code 1992, § 12.12(4); amended 5-13-2019 by Ord. No. 19-05]
The application for a permit shall be upon a form provided by the City Clerk and shall set forth the exact nature of the services to be provided, the proposed place of business and facilities therefor, and the name and address of the applicant. If the applicant is a corporation, the names and residence addresses of each of the officers and directors of the corporation and of each stockholder owning more than 10% of the stock of the corporation shall be set forth. If applicant is a partnership, the names and residence addresses of each of the partners, including limited partners, shall be set forth. In addition, any applicant for such a permit shall furnish the following:
(1) 
Written proof that the individual or partnership applicant is over 18 years old.
(2) 
A listing of the name and address of each massage technician employed or subcontracted by the establishment. Each technician shall provide of copy of a current and valid State of Wisconsin massage therapist or bodywork therapist certificate and a copy of a current and valid driver's license or identification card.
(3) 
Occupation or employment of the applicant for the three years immediately preceding the date of application.
(4) 
The history of the applicant in the operation of a massage establishment or similar business or occupation, including, but not limited to, whether or not such person, in previously operating in this or another city or state under permit, has had such permit revoked or suspended and the reason therefor and the business activity or occupation subsequent to such action of suspension or revocation.
(5) 
All criminal convictions other than misdemeanor traffic violations and the reasons therefor.
(6) 
Such other information as is necessary to discover the truth of matters required in the application.
(7) 
Nothing contained in this section shall be construed to deny to the investigating official the right to take fingerprints and additional photographs of the applicant.
[Code 1992, § 12.12(5)]
The permits required by this article shall not apply to hospitals, nursing homes, sanitaria, persons holding an unrevoked certificate to practice the healing arts under the laws of the state, physical therapists, athletic trainers under contracts or anyone who has been engaged in a massage business continuously for the three years immediately preceding the effective date of the ordinance from which this section is derived.
[Code 1992, § 12.12(6); amended 5-13-2019 by Ord. No. 19-05]
All applicants for a massage establishment permit shall be accompanied by an investigation fee, no part of which shall be refundable. Upon receipt of the application, the City Clerk shall refer the application to the Building Department, Fire and Police Departments and City Planning Department, within 30 days of the date of the application, shall review records or make an inspection of the premises proposed to be devoted as a massage establishment and shall make a written recommendation to the Council concerning compliance with the respective requirements.
[Code 1992, § 12.12(7)]
(a) 
The Council shall issue such permit if upon investigation and the reports filed it is found that:
(1) 
The operation as proposed, if permitted, would comply with all applicable laws, including but not limited to the City's building, plumbing, electrical, zoning and health regulations and the provisions of this article.
(2) 
The applicant has not been convicted of any offense directly related to the activity for which applicant is seeking a permit from the City.
(3) 
The applicant has not knowingly and with intent to deceive made any false, misleading or fraudulent statement of facts in the permit application or any other document required by the City in conjunction therewith.
(b) 
If the application is denied, notification and reasons for denial shall be set forth in writing and sent to the applicant by means of registered or certified mail or hand delivery to the address given in the application.
[Code 1992, § 12.12(11)]
No massage establishment permit shall be transferable except with the written approval of the Council. An application for such a transfer shall be in writing and shall be accompanied by a filing and investigation fee, no part of which shall be refundable. The application for such transfer shall contain the same information as required in this section for an initial application for such permit. If the transfer is denied, notification and reasons for denial shall be set forth in writing and shall be sent to the applicant by means of registered or certified mail or hand delivery.
[Code 1992, § 12.12(8)]
Upon application for a permit, the Clerk may issue a temporary permit to any applicant who is currently the owner or operator of such an establishment pending review and investigation of the application. Such temporary permit shall remain in effect for 30 days, or until the issuance of the permit, unless such permit is denied under Section 18-405, in which event the temporary permit shall become void.
[1]
Editor’s Note: Former Subdivision III, Massage Technician Permit, adopted Code 1992, § 12.12(12) through (14), as amended, and which comprised Secs. 18-426 through 18-428, was repealed 5-13-2019 by Ord. No. 19-05.