The purpose of this article is to preserve, protect and promote the health, safety and general welfare of the community by regulating and establishing standards for the erection of signs in the public view within the Town. The Town Board finds that the character, quality and appearance of the Town and the quality of life of its residents are substantially affected by the location, number, height, size, construction and general design and maintenance of signs located therein. The Town Board further finds that regulating and establishing standards for the erection of such signs is reasonable and necessary to achieve the purpose of this article. Therefore, the regulations of sign usage contained herein are intended to:
A.
Promote the health, safety and general welfare of the community.
B.
Prevent physical and visual obstructions and distractions to vehicular and pedestrian traffic.
C.
Prevent confusion with regard to traffic and safety lights, signs and signals.
D.
Improve business identification and sign comprehension.
E.
Enhance visibility, and natural and scenic beauty.
F.
Enhance the aesthetic character of buildings, sites, districts and the Town as a whole.
G.
Prevent and reduce visual clutter.
H.
Protect the established character of adjoining properties, both private and public.
I.
Prevent the depreciation of adjoining properties, both private and public.