[Added 4-19-2023 by Ord. No. 21-2023]
A. Purpose and intent. The purpose is to provide an opportunity for
retail business establishments with storefronts on the Boardwalk to
place display equipment for the purpose of the display of goods and
wares, and goods and wares (merchandise) on the Boardwalk subject
to conditions and requirements set forth herein as a temporary trial
for the 2023 season only. It is expected, and required, that all display
equipment, goods and wares shall be placed in such a manner as not
to block pedestrian access and shall be maintained in an uncluttered,
safe, and clean appearance. After the spring, summer and fall season
of 2023, there will be an evaluation of conditions related to the
cooperation of the participating retail business establishments relating
to conformance with requirements, level of nonconformity, relative
overall appearance, cleanliness, safety concerns, impairment of pedestrian
access, if any.
B. No person shall place, deposit, display, exhibit or offer for sale
his, her or their goods, wares or merchandise upon the Boardwalk of
the City of Atlantic City so as to obstruct the free and uninterrupted
passage of persons over and along the full width of the Boardwalk
right-of-way.
C. However, the foregoing subsection shall not prohibit a duly licensed
retail business establishment from placing display equipment, goods
and wares in front of said premises, subject to the following terms
and conditions:
(1)
Any display equipment and goods and/or wares shall not impair
the free and uninterrupted passage of persons along said Boardwalk.
Display equipment and/or goods and/or wares shall not extend beyond
the area licensed by the City of Atlantic City. The license area shall
not be more than four feet wide from the exterior property line of
the adjoining subject property of the retail business establishment
into the Boardwalk right-of-way. The license area shall be bounded
on both sides by the extension of the limits of the interior lease
which ends at the interior walls of the commercial unit. The line
of the interior wall will extend onto the Boardwalk on both sides
to create the side boundaries of the four-foot-wide license area.
(2)
No placement of display equipment and/or goods and wares are
permitted on the Boardwalk between the hours of 12:00 midnight and
6:00 a.m. In addition, equipment and/or goods and wares must be removed
from the Boardwalk within one hour after the close of the adjacent
retail business establishment and may not be set up prior to one hour
before the retail business establishment opens for business.
(3)
Any display equipment and/or goods and wares shall not extend
beyond the Boardwalk store frontage of the particular retail business
establishment.
(4)
The owner of any retail business establishment providing display
equipment and/or goods and/or wares on the Boardwalk pursuant to this
section must maintain the Boardwalk clear of all rubbish and litter.
This duty is in addition to any and all other duties imposed on all
retail business establishments by the Department of Health and/or
any code enforcement agency having jurisdiction over such premises.
(5)
Privileges permitted under this section are specifically limited
to the Boardwalk and do not extend to the Boardwalk ramps leading
from streets to the Boardwalk, streets, or highways of the City of
Atlantic City.
(6)
In addition to the penalty set forth at §
222-31 of the Code of the City of Atlantic City, upon a charge and finding of any violation of this section, the mercantile license of said retail establishment and/or the privileges provided by this section may be revoked. The administrative hearing officer having jurisdiction over violations of this section shall be the Director of Licensing and Inspections and/or his designee.
(7)
The privileges provided under this section are not intended
to provide any license, easement or other property interests.
(8)
The display equipment and/or goods and/or wares shall be permitted
under the conditions outlined herein seasonally, from March 1 through
November 10.
(9)
All display equipment and/or goods and wares are only temporary.
No permanent structures are permitted.
(10)
All display equipment and/or goods and/or wares must be adequately
anchored to prevent movement, toppling, falling as to create a hazard
to the public.
(11)
Any equipment and/or goods and/or wares shall not impair the
free and uninterrupted passage of persons, wheelchairs, walkers, rolling
chairs or trams along the Boardwalk.
(12)
The owner/operator of any retail establishment providing equipment
and/or goods and/or wares on the Boardwalk pursuant to this section
must maintain the license area free and clear of all rubbish and litter.
This duty is in addition to any and all other duties imposed on all
retail establishments by the Department of Health and/or any code
enforcement agency having jurisdiction over such premises.
(13)
A sample of all proposed display equipment and/or goods and/or
wares shall be submitted to the City prior to their placement on the
Boardwalk. No equipment and/or goods and wares will be permitted without
prior approval.
(14)
Privileges permitted under this section are specifically limited
and may be suspended by the Mayor, the Chief of Police, the Chief
Engineer of the Fire Department or the Director of Emergency Management
in the event of a parade or a weather or other emergency with or without
notice in the interests of public health and safety.
(15)
In addition to the penalty set forth at §
222-31 of the Code of the City of Atlantic City, upon a charge and finding of any violation of this section, the mercantile license of said retail establishment and/or the privileges provided by this section may be suspended or revoked. The administrative hearing officer having jurisdiction over the suspension or revocation of a mercantile license for violations of this section shall be the Director of Licensing and Inspections and/or his designee.
(16)
The privileges provided under this section are not intended
to provide any easement or other property interests but may be supplemented
by separate license agreement approved by City Council.
(17)
The licensee must obtain a certificate of land use compliance
(CLUC) for retail use and associated signage along with the license
area for display.
(18)
Where the Boardwalk is less than 40 feet in width, the equipment
and/or goods and/or wares contemplated under this section shall be
prohibited.
(19)
All Boardwalk retail business establishments that exercise the
option provided by this section shall be required to hold harmless
and indemnify the City of Atlantic City from and against any and all
claims arising out of or in connection with such undertaking. Prior
to the issuance of a license (or license renewal) permitting the equipment
and/or goods and wares placement, such retail establishment shall
annually submit to the City proof of an insurance policy issued by
an insurance company licensed to do business in the State of New Jersey
insuring the Boardwalk retail establishment and the City of Atlantic
City against all claims for damage to property or bodily injury, including
death, which may rise from or in connection with Boardwalk equipment
and/or goods and wares display. Such insurance shall name the City
of Atlantic City as an additional insured and shall provide that the
policy shall not terminate or be cancelled prior to its normal expiration
date without 30 days' advance written notice to the City. The
minimum amounts of insurance to be maintained under such policy are
a combined single limit policy of $1,000,000.
(20)
For purposes of this section, "display equipment and/or goods
and/or wares (aka merchandise)" shall include related items such as
portable sandwich signs, umbrellas, display tables, display racks,
and related items. All items must be made of durable materials that
are capable of continued use and can be sustainable in poor weather
conditions. No cardboard, paper or bare unpainted wood storage containers,
shelving, display tables, or display racks are permitted. No damaged
or broken cardboard, paper or bare unpainted wood storage containers,
shelving, display tables, or display racks are permitted.
(a)
The display of retail merchandise may include goods hung on
hangers on racks or displayed on tables, provided that the outdoor
display is orderly and provides adequate vertical and horizontal clearances
for public safety.
(b)
Maximum heights: display table and/or storage containers: 32
inches; display racks and/or shelving: 48 inches.
(c)
Portable sandwich sign size: maximum sign width: two feet six
inches; maximum height: four feet above Boardwalk surface; maximum
sign area: nine square feet; portable sign area is in addition to
the maximum sign area permitted for the building.
(d)
A seven-foot minimum vertical clearance above the surface of
the Boardwalk is required along with a five-foot minimum horizontal
clearance where the area must open for access to allow adequate ingress
and egress from the establishment.
(e)
An outdoor display area on the adjoining building front is permitted
with a maximum height of 10 feet above the surface of the Boardwalk.
(f)
A six-inch maximum projection out from the building is permitted
for merchandise hanging on the exterior of the building front, provided
the merchandise is under cover as described above. All merchandise
must be properly secured so not to be a falling hazard.
(g)
No merchandise or structures/apparatus are to be attached to
or hanging on the doors, or hanging from awnings, or hanging from
signage. No merchandise is permitted to hang from: roof overhangs,
canopies, marquees, open, closed, or retracted security gates, or
mechanisms/apparatus of security gates and similar structures. No
merchandise is permitted in exterior covered alcoves, vestibules,
or exterior foyers within the five-foot-wide clearance access path
in and out of the adjoining store.
(h)
The storage of equipment not directly related to the purpose
of the display of goods and wares is not permitted on the Boardwalk.
(i)
All business exteriors shall maintain an uncluttered, safe,
and clean appearance.
D. Prior to the placement of any display equipment and/or goods and/or
wares on the Boardwalk by an establishment, during the season (March
1 through November 10), under any of the subsections above, the owner
or operator of the establishment shall enter into a license agreement
with the City of Atlantic City defining the conditions for the use
of the area in which said display equipment and/or goods and/or wares
are placed. The license agreement shall:
(1)
Reference the requirements in the applicable subsection and
include a description of the types of display equipment and/or goods
and/or wares and other fixtures to be proposed in the licensed area
and, notwithstanding the provisions of this section, the time period
in which those items may be present and the manner in which they may
be fixed on and to the Boardwalk.
(2)
Include insurance and indemnification requirements at least as protective to the City as those enumerated in §
222-26.1C(20).
(3)
Require annual review by the Director of Planning, or other
Mayor designee, and the Mayor shall be authorized to execute any renewal
on behalf of the City.
(4)
Be revocable by the Mayor or Council upon 30 days' notice
to the licensee or immediately upon the breach of the agreement by
the licensee.
(5)
Require an annual seasonal fee to be paid to the City in an
amount equal to $5 per linear foot of license area on the Boardwalk
frontage along the property licensed.
(6)
Require, as a supplement to the request for the license, a plan
to be provided. The license area shall display on a plan prepared
by a licensed New Jersey professional land surveyor as part of the
application made to the City for license area. The plan will show
the area in square feet and with dimensions, and also include the
approximate location of display equipment and/or goods and/or wares.
The licensed New Jersey professional land surveyor shall set two PK
nails at the limit of the four-foot-wide license area and the intersection
of the extended interior lease limit of the commercial unit/storefront
on each side of the interior lease limit of the commercial unit/storefront.
This will demarcate the limits of the license area on the Boardwalk
for use by the owner and/or operator of the retail business establishment
and enforcement officials.
No person or persons shall cause or permit any cart or wagon
or any other vehicle to be loaded or filled with manure, sand, earth,
mud, clay or rubbish in such a manner that the contents or any part
thereof shall fall or be scattered in any street, boardwalk, highway,
public lane or alley or any other public place in this City while
in transit over the same.
[Amended 2-1-1989 by Ord. No. 2-1989]
No person shall throw, dump or deposit any earth, building material,
dirt, ashes, papers, advertising matter, boxes, rubbish or other articles
upon any street, boardwalk, highway or sidewalk in the City of Atlantic
City; provided, however, that this section shall not apply to the
placing of building materials on the driveways of streets or highways
when authorized by permit from the Department of Public Works of Atlantic
City; and no person shall distribute or hand out circulars or advertising
matter to other persons upon any street, boardwalk, highway or sidewalk
of the City.
No person or persons shall throw, put, place or deposit, or
suffer his or her servants to throw, put, place or deposit, in or
upon any street, boardwalk, highway or sidewalk in this City any dead
animal, carrion, putrid meat, putrid fish, entrails or offal of fish,
or any other offensive putrid or unwholesome substance, or any decayed
vegetable matter.
[Amended 6-15-1916 by Ord. No. 10-1916]
No person shall obstruct any crosswalk or crossing laid across
the public streets or highways in the City of Atlantic City by placing
or stopping his horse, cart, wagon, sleigh, sled or other vehicle
upon any such crosswalks or crossings, or by placing or putting any
obstruction or things upon or across the same, so as to prevent other
persons from the use thereof; and no person shall park, place or otherwise
maintain on any sidewalk or driveway of the City of Atlantic City
any wagon, automobile or other vehicle so as to obstruct the free
and uninterrupted use of such sidewalk or driveway, except during
such periods as such vehicles shall be actually under engagement.
[Amended 2-1-1989 by Ord. No. 2-1989; 11-25-2008 by Ord. No.
104-2008; 6-22-2022 by Ord. No. 28-2022]
Any person or persons who shall violate any of the provisions
of this article shall, upon conviction thereof, be subjected to a
fine in any sum not exceeding $2,000 for each offense or to imprisonment
for a term not exceeding 90 days, or both.