Basis of approval. The Common Council shall base its determinations
on general considerations as to the effect of such grant on the health,
general welfare, safety and economic prosperity of the City and, specifically,
of the immediate neighborhood in which such use would be located,
including such considerations as the effect on the established character
and quality of the area, its physical attractiveness, the movement
of traffic, the demand for related services, the possible hazardous,
harmful, noxious, offensive or nuisance effect as a result of noise,
dust, smoke or odor and such other factors as would be appropriate
to carry out the intent of this chapter.