It shall be unlawful for any transient merchant to engage in
sales within the Town without being registered for that purpose as
provided herein.
As used in this chapter, the following terms shall have the
meanings indicated:
CHARITABLE ORGANIZATION
Includes any benevolent, philanthropic, patriotic or eleemosynary
person, partnership, association or corporation, or one purporting
to be such.
MERCHANDISE
Includes personal property of any kind and shall include
merchandise, goods or materials provided incidental to services offered
or sold. The sale of merchandise includes donations required by the
seller for the retention of goods by a donor or prospective customer.
PERMANENT MERCHANT
Any person who, for at least one year prior to the consideration
of the application of this chapter to said merchant:
A.
Has continuously operated an established place of business in
the local trade area among the communities bordering the place of
sale; or
B.
Has continuously resided in the local trade area among the communities
bordering the place of sale and now does business from his/her residence.
TRANSIENT MERCHANT
Any individual who engages in the retail sale of merchandise
at any place in this state temporarily, and who does not intend to
become and does not become a permanent merchant of such place. For
purposes of this chapter, "sale of merchandise" includes a sale in
which the personal services rendered upon or in connection with the
merchandise constitutes the greatest part of value for the price received,
but does not include a farm auction sale conducted by or for a resident
farmer of personal property used on the farm, or the sale of produce
or other perishable products at retail or wholesale by a resident
of this state.
The following shall be exempt from all provisions of this chapter:
A. Any person delivering newspapers, fuel, dairy products or bakery
goods to regular customers on established routes.
B. Any person selling merchandise at wholesale to dealers in such merchandise.
C. Any person selling agricultural products which the person has grown.
D. Any permanent merchant or employee thereof who takes orders at the
home of the buyer for merchandise regularly offered for sale by such
merchant within the Town and who delivers such merchandise in the
regular course of business.
E. Any person who has an established place of business where the merchandise
being sold is offered for sale on a regular basis and in which the
buyer has initiated contact with, and specifically requested, a home
visit by said person.
F. Any person who has had, or one who represents a company which has
had, a prior business transaction, such as a prior sale or credit
arrangement, with the prospective customer.
G. Any person selling or offering for sale a service unconnected with
the sale or offering for sale of merchandise.
H. Any person holding a sale required by statute or by order of any
court and any person conducting a bona fide auction sale pursuant
to law.
I. Any employee, officer or agent of a charitable organization who engages
in direct sales for or on behalf of said organization, provided that
there is submitted to the Clerk proof that such charitable organization
is registered under § 440.41, Wis. Stats. Any charitable
organization engaging in the sale of merchandise and not registered
under § 440.41, Wis. Stats., or which is exempt from that
statute's registration requirements shall be required to register
under this chapter.
J. Any person who claims to be a permanent merchant but against whom
complaint has been made to the Clerk that such person is a transient
merchant, provided that there is submitted to the Clerk proof that
such person has leased for at least one year or purchased the premises
from which he/she has conducted business in the market area for at
least one year prior to the date the complaint was made.
K. Any individual licensed by an examining board as defined in § 15.01(7),
Wis. Stats.
L. Transient merchants while doing business at special events authorized
by the Town Board.
Any person refused or denied registration may appeal the denial
through the appeal procedure provided by ordinance or resolution of
the Town Board; or if none has been adopted, under the provisions
of §§ 68.07 through 68.16, Wis. Stats.
The Chief of Police shall report to the Clerk all convictions
for violation of this chapter, and the Clerk shall note any such violation
on the record of the registrant convicted.
Any person adjudged in violation of any provision of this chapter
shall forfeit not less than $10 nor more than $1,000 for each violation
per day, plus costs of prosecution. Each violation shall constitute
a separate offense.