The purpose of this article is to establish minimum regulations
and standards for the display of signs in the Town of Barton.
Sign area shall be defined by the following:
A. Sign area determination for freestanding, awning/canopy, and marquee
signs. In the case of freestanding, awning/canopy, and marquee signs,
the entire surface area of the sign on which copy could be placed,
including background and sign framing, is the sign area. The supporting
structure or bracing of a sign shall not be counted as a part of the
sign area. Where a sign has two display faces back-to-back, the area
of only one face shall be considered the sign area. Where a sign has
more than one display face, all areas which can be viewed simultaneously
shall be considered the sign area.
B. Sign area determination for wall, fascia, and graphic signs. For
wall, fascia, and graphic signs whose message is fabricated together
with the background which visually borders or frames that message,
the sign area shall be the total area of the background which visually
borders or frames that message.
Sign height and clearance shall be determined as follows:
A. Height of a freestanding sign. The height of a freestanding sign shall be measured as indicated in §
428-22 for the definition of "height, sign."
B. Clearance of a projecting sign. The clearance of a projecting sign
shall be measured from the base of the sign face area to the ground
below.
C. Height of a wall sign. The height of a wall sign shall be measured
from the grade level of the base of the building below the sign to
the top of the sign area. The top of the sign shall be no higher than
the maximum permitted building height.
Permitted methods of sign lighting and illumination may be divided
into the types described below:
A. General. The sign has neither an internal light nor an external light
source which is intended to specifically light that sign. Rather,
the sign depends on the general lighting of the area (i.e., parking
lot, street, or pedestrian area lighting) for illumination.
B. Internal illuminated message. The sign is made of metal, wood, or
other material that is not translucent, and the message is cut out
of the material and replaced with translucent material. The sign's
light source is located inside the sign.
C. Internal illuminated sign. The sign face is made of translucent material
with an internal light source.
D. Backlighting. The message is raised beyond the sign's background,
and the lighting illuminates the sign from behind in the form of backlighting.
E. Shielded spotlight. The sign is lighted by spotlights specifically
directed at it. The spotlights are fully shielded so that they are
not visible from streets or adjoining property. Any spotlights permitted
to illuminate signs shall be shielded such that their light source
cannot be seen from adjoining roads.
In the R-10, NHB, CB, FB, LM, BP, QE, I, PR, and PUD Zoning Districts, as delineated and described in Chapter
500, Zoning, as amended, signs shall conform to the dimensional requirements of this section.
A. Permitted signs. Signs are permitted in the R-10, NHB, CB, FB, LM,
BP, QE, I, PR, and PUD Zoning Districts per zoning lot as indicated
in Table 428-10A:
Table 428-10A
Permitted Signs in the R-10, NHB, CB, FB, LM, BP, QE,
I, PR and PUD Zoning Districts
|
---|
Zoning District
|
Type of Sign
|
---|
Freestanding
|
Wall (b)
|
Fascia (b)
|
Awning/ Canopy (b)
|
Marquee (b)
|
Graphic (b)
|
---|
R-10
|
1
|
N
|
N
|
N
|
N
|
N
|
NHB
|
1
|
Y
|
Y
|
Y
|
N
|
Y
|
CB
|
1 per entrance (a)
|
Y
|
Y
|
Y
|
N
|
Y
|
FB
|
1 per entrance (a)
|
Y
|
Y
|
Y
|
N
|
Y
|
LM
|
1
|
Y
|
Y
|
Y
|
Y
|
Y
|
BP
|
1 per lot; 1 per park entrance (a)
|
Y
|
Y
|
Y
|
N
|
N
|
QE
|
1
|
Y
|
Y
|
N
|
N
|
N
|
I
|
1
|
Y
|
Y
|
N
|
Y
|
N
|
PR
|
1 per entrance (a)
|
Y
|
Y
|
N
|
Y
|
N
|
PUD (residential)
|
1 per entrance (a)
|
N
|
N
|
N
|
N
|
N
|
PUD (non-residential)
|
1 per entrance (a)
|
Y
|
Y
|
Y
|
Y
|
Y
|
NOTES:
|
---|
Y
|
=
|
Indicates this sign type is permitted.
|
N
|
=
|
Indicates this sign type is not permitted.
|
(a)
|
=
|
One sign per road entrance is permitted.
|
(b)
|
=
|
With respect to wall, fascia, awning/canopy, and graphic signs,
where more than one of these sign types are shown as a permitted sign,
the total sign area (maximum sign size) of all such signs cannot exceed
the maximum sign area requirements of any one of the permitted sign
types indicated in this section.
|
B. Maximum total accumulated sign area for all permitted signs. The
maximum total accumulated sign area for all signs permitted in the
R-10, NHB, CB, FB, LM, BP, QE, I, PR, and PUD Zoning Districts per
zoning lot is as indicated in Table 428-10B. In no case shall the
maximum total accumulated sign area per zoning lot exceed the maximum
specified in Table 428-10B.
|
Table 428-10B
Maximum Total Accumulated Sign Area for All Permitted
Signs in the R-10, NHB, CB, FB, LM, BP, QE, I, PR and PUD Zoning Districts
|
---|
|
Zoning District
|
Maximum Total Sign Area for All Signs
(square feet)
|
---|
|
R-10
|
100
|
|
NHB
|
175
|
|
CB
|
250
|
|
FB
|
300
|
|
LM
|
175
|
|
BP
|
150
|
|
QE
|
150
|
|
I
|
150
|
|
PR
|
150
|
|
PUD (residential)
|
100
|
|
PUD (nonresidential)
|
200
|
C. Maximum accumulated total sign area for freestanding signs. The maximum
accumulated total sign area for freestanding signs permitted in the
R-10, NHB, CB, FB, LM, BP, QE, I, PR and PUD Zoning Districts per
zoning lot is as indicated in Table 428-10C:
|
Table 428-10C
Maximum Accumulated Total Sign Area for Freestanding Signs
in the R-10, NHB, CB, FB, LM, BP, QE, I, PR and PUD Zoning Districts
|
---|
|
Zoning District
|
Maximum Total Sign Area for All Signs
(square feet)
|
---|
|
R-10
|
75
|
|
NHB
|
125
|
|
CB
|
150
|
|
FB
|
150
|
|
LM
|
125
|
|
BP
|
150
|
|
QE
|
100
|
|
I
|
100
|
|
PR
|
75
|
|
PUD (residential)
|
60
|
|
PUD (nonresidential)
|
150
|
D. Maximum accumulated total sign area for wall, fascia, awning/canopy,
marquee, and graphic signs. The maximum accumulated total for wall,
fascia, awning/canopy, marquee, and graphic signs permitted in the
R-10, NHB, CB, FB, LM, BP, QE, I, PR, and PUD Zoning Districts per
zoning lot is as indicated in Table 428-10D:
|
Table 428-10D
Maximum Accumulated Total Sign Area for Wall, Fascia,
Awning/Canopy, Marquee and Graphic Signs in the R-10, NHB, CB, FB,
LM, BP, QE, I, PR, and PUD Zoning Districts
|
---|
|
Zoning District
|
Maximum Total Sign Area for All Signs
(square feet)
|
---|
|
R-10
|
75
|
|
NHB
|
125
|
|
CB
|
150
|
|
FB
|
150
|
|
LM
|
125
|
|
BP
|
150
|
|
QE
|
100
|
|
I
|
100
|
|
PR
|
75
|
|
PUD (residential)
|
60
|
|
PUD (nonresidential)
|
150
|
E. Maximum sign height for all permitted signs. The maximum sign height
for all signs permitted in the R-10, NHB, CB, FB, LM, BP, QE, I, PR,
and PUD Zoning Districts is as indicated in Table 428-10E:
|
Table 428-10E
Maximum Sign Height for All Permitted Signs in the R-10,
NHB, CB, FB, LM, BP, QE, I, PR, and PUD Zoning Districts
|
---|
|
Zoning District
|
Maximum Sign Height
(feet)
|
---|
|
R-10
|
8
|
|
NHB
|
15
|
|
CB
|
20
|
|
FB
|
30
|
|
LM
|
15
|
|
BP
|
15
|
|
QE
|
15
|
|
I
|
15
|
|
PR
|
15
|
|
PUD (residential)
|
10
|
|
PUD (nonresidential)
|
15
|
No sign, pennant, flag or banner shall be erected, placed, located
or maintained within the limits of any street or highway, unless allowed
as hereafter stated. Street or highway limits include all the dedicated
rights-of-way, encompassing the traveled portion of the highway, shoulders,
sidewalks, ditches and adjacent dedicated areas. This prohibition
applies to freestanding signs and those placed on trees, utility poles,
fence post stakes and all other structures within the highway limits.
A. Failure
to comply with the provisions of this section shall be a violation
of § 86.19, Wis. Stats., which is hereby adopted, as well
as this section.
B. Any sign
in violation of this section shall be removed without notice by the
Building Inspections and Neighborhood Services Department, the Police
Department, or the Public Works Department.
C. This prohibition
shall not apply to signs placed within the limits of streets or highways
by duly constituted municipal, county or state authorities for the
guidance or warning of traffic, as provided in § 86.19(1)
and (4), Wis. Stats., or to mailboxes and paper boxes, bus shelters,
or to banners, signs, pennants, flags or other related decorations
hung over streets attached to public property as authorized by the
Board of Public Works, in which case these will not require a permit
under this section.
D. No sign
shall be erected, placed, located or maintained at or near the intersection
of any streets so as to obstruct free and clear vision or at any location
where, by reason of position, shape and color, it may interfere with,
obstruct the view of, or be confused with any authorized traffic sign,
signal or device, or which makes use of the words "stop," "look,"
"danger" or other word, phrase, symbol or character in such manner
as to interfere with, mislead or confuse traffic.