[Amended 12-11-1978 by Ord. No. 24442; 6-10-1991 by Ord. No. 27156]
It is the intent and purpose of this Article to control and
regulate signs in order to better protect property values, to create
a more attractive business climate, to enhance and protect the physical
appearance of the City, to provide a more enjoyable and pleasing environment,
to encourage the most appropriate use of land, to minimize hazards
to vehicular and pedestrian traffic and to reduce conditions which
may have a blighting influence and may contribute to declining property
values. The following authorizations and restrictions are hereby established
and made applicable to all signs, as hereinafter defined, except those
signs which are subject to the Riverfront Overlay District special
permit provisions of Section 8.459.
[Amended 5-13-1991 by Ord. No. 27135]
6.21. AREA OF SIGN — Includes all lettering and designs, together
with background, but shall not include any supporting or structural
framework or bracing. The area shall also include any backing of different
color than the finish material of the building face. If the sign consists
of individual letters, the area shall be considered to be that of
the smallest rectangle or other shape which encompasses all the letters
and symbols.
6.22. AWNING — Any structure, retractable or not, attached to a building
and projecting out from the face of said building, consisting of a
metal frame covered with canvas or other durable fabric. An awning
shall be considered retractable if so erected as to permit its being
retracted to a position flat against the building when not in use.
6.23. BUILDING:
(a) Attached. Any building which has one or more sides contiguous to
another building so that, together, they form a row or block of buildings.
(b) Detached. Any building which stands alone, so as to be in no way
touching another building.
6.24. DIRECTORY SIGN — A sign which combines in one panel the names
of several business establishments or activities located in a building
or on a premises.
6.25. ERECT — Build, construct, attach, hang, place, alter, suspend
or affix. Repainting, repairing, maintenance, cleaning or rearranging
the letters of a changeable letter sign, not involving structure change,
shall not be considered "erection."
6.26. FACING — The surface of the sign upon, against or through which
the message is displayed or illustrated.
6.27. INDUSTRIAL PARK — An area of land with buildings devoted to
nonresidential uses generally developed by a single developer with
the land sold or leased to several owners or tenants.
6.28. MARQUEE — Any hood, canopy or other permanent nonretractable
structure projecting from a building. A nonretractable awning shall
be considered to be a "marquee" when it protrudes more than three
feet from the facade of the building.
6.29. PERSON — Any person, firm, partnership, association, corporation
or company organization of any kind.
6.210. SHOPPING CENTER — For the purpose of this chapter, "shopping
center" shall mean a group of stores, shops, restaurants and offices
or similar activities generally developed as a single unit with a
common parking area available to the customers or visitors to the
various activities present.
6.211. SIGN (in general) — Any announcement, declaration, illumination,
demonstration, display, illustrations or insignia used to advertise
or identify any person, premises or product when the same is in view
of the public. For definition of particular types of signs, see the
specific provisions hereinafter established and respectively applicable
thereto.
[Amended 4-28-2008 by Ord. No. 30876]
Signs shall be limited in number as follows:
6.51. Primary signs. Except as hereinafter provided in Section 6.52, each
business establishment or activity occupying a single building or
part thereof shall be entitled to not more than one principal sign,
wall or individual letter type, the size of which shall be controlled
by the width of the building or part thereof occupied upon its principal
street frontage. A business establishment or activity may also have
projecting or ground signs or other signs or the size authorized elsewhere
in this chapter, but the area of wall signs shall be reduced by the
area of such other signs where this chapter so specifies. (See Section
6.672.)
6.52. Secondary wall sign(s). Each business establishment or activity which
abuts at least one exterior wall of the building in which it is located
may have one secondary wall or individual letter sign(s) on another
exterior wall of that building, provided that no such secondary wall
sign shall exceed 18 square feet, provided than not more than three
(3) such secondary signs shall be affixed to the same wall, and further
provided that the area of wall and other signs authorized under Section
6.51 above shall be reduced by the area of such secondary sign or
signs.
[Amended 4-28-2008 by Ord. No. 30876; 6-23-2014 by Ord. No. 33107]
6.53. Directory signs. There may be one directory sign of an area not exceeding
one square foot for each occupancy at each entrance. The area of such
directory signs shall be deducted from the primary wall sign area.
6.54. Signs on more than one building. Where a business or industry is
operated from more than one building in a complex, a secondary sign
may be affixed to one wall of each such building, but no such secondary
sign shall exceed in area 35% of the maximum area permissible for
a single principal sign at such location.
6.55. Signs on attached buildings. In the case of an attached building,
each business occupant shall be entitled to one principal sign of
identification, wall or individual letter type.
6.56. Signs for businesses not fronting on a street. Each building establishment
or activity occupying an attached or unattached building located to
the rear of another business building with no face on the street side
visible from the street shall be entitled to signage with an area
related to the total wall sign area authorized under Sections 6.51
and 6.52, based upon the percentage of the business floor area occupied
by such business or activity in relation to the total floor area used
by all the businesses or activities on the lot. Such sign area may
be of wall, projecting or ground type as the business or activity
elects. When the floor areas used for businesses are altered, the
signs should be altered to represent the new floor area proportions.
6.57. Gasoline filling stations and garages. Gasoline filling stations
and garages may divide the maximum permissible area of the principal
sign allowed under Section 6.51 above into separate signs indicating
separate operations or departments of the business, provided that
the total area of the separate sign shall not exceed the permissible
maximum. Standard gasoline pumps and attached prices will not be deemed
a sign for the purposes of compliance with this section.
[Added 12-9-1991 by Ord. No. 27261; 5-13-1991 by Ord. No. 27135; amended 10-9-1979 by Ord. No. 24636; 12-9-1991 by Ord. No. 27261; 4-28-2008 by Ord. No.
30876; 5-13-1991 by Ord. No. 27135; 6-10-1957 by Ord. No. 18829; 12-11-1978 by Ord. No. 24442; 6-10-1991 by Ord. No. 27156]
6.61.
Wall signs.
6.611. Definition. "Wall sign" shall mean and include any sign attached
to or erected against a building or other structure with the face
of the sign in a plane parallel to such building or other structure
and not projecting more than 12 inches therefrom. Individual letters
or devices cut into masonry or so affixed as to form an integral part
of an exterior wall shall not be considered "wall signs" if they are
cut into or project out of said wall for a depth of one-fourth (1/4)
of an inch or less.
6.612. Area restrictions.
(a)
Business A Districts. In Business A Zoning Districts, no wall
sign shall have an area in square feet in excess of the product of
the width of the building or store front as may be appropriate times
four.
(b)
Business B, Commercial and Industrial Districts. In Business
B, Commercial and Industrial Zone Districts, no wall sign shall have
an area in square feet in excess of the product of the width of the
building or store front as may be appropriate times six.
(c)
Business C District. In Business C Districts, no wall signs
shall have an area in square feet in excess of the product of of the
width of the building or store front as may be appropriate times three.
6.613. Diagonal walls. Where a wall upon which a wall sign is located is
not parallel to the street toward which it faces, the length of wall
shall be calculated as the length of street frontage between two lines
developed perpendicular to the street line from the ends of the diagonal
wall.
6.62.
Ground signs.
6.621. Definitions. "Ground sign" shall mean and include any sign having
as supports wood or metal columns, pipes, angle iron framing, masonry,
plastic or any combination of these materials unattached to any building
or other structures.
6.622. Area restrictions.
(a)
Business A Districts. In Business A Districts, no ground sign
shall exceed one square foot in area for each linear foot of street
line frontage of the lot upon which it is erected, but in no event
shall such sign exceed 32 square feet in area, nor shall there be
a distance of more than 12 feet from the ground to the bottom of the
sign nor more than 24 feet from the ground to the top of the sign.
(b)
Business B, Commercial and Industrial Districts. In Business
B, Commercial and Industrial Districts, no ground sign shall exceed
one square foot in area for each linear foot of street line frontage
of the lot upon which it is erected, but in no event shall such sign
exceed 48 feet in area, nor shall there be a distance of more than
14 feet from the ground to the bottom of the sign nor more than 30
feet from the ground to the top of the sign.
(c)
Business C Districts. Ground signs of any type are not allowed
in the Business C District.
6.63. Location restrictions.
(a) Projection. No ground sign shall project over a street.
(b) Lot lines. No ground sign shall be located within 12 feet of an adjacent
business establishment activity or property, and further, ground signs
shall be set back at least six feet from the street line.
(c) Only one ground sign shall be permitted per lot in the districts
where they are allowed.
6.64.
Projecting signs.
6.641. Definition. "Projecting sign" shall mean and include any sign that
is suspended from or supported by a building or other structure more
or less at right angles to the structure.
6.642. Area restrictions.
(a)
Business A District. Double-faced projecting signs shall not
exceed 10 feet in height, nor project more than six feet from the
building to which they are attached. No such sign shall exceed 32
square feet. V-type projecting signs shall not exceed two feet in
height, nor project more than six feet from the building to which
they are attached. No such signs shall be longer than 75% of the store
front to which they are attached, nor exceed 32 square feet.
(b)
Business B, Commercial and Industrial Districts. A double-faced
projecting sign shall not be more than 14 feet in height nor project
more than six feet from the building to which it is attached. No such
sign shall exceed 64 square feet in area. A V-type projecting sign
shall not be more than three feet in height nor project more than
six feet from the building to which it is attached. No such sign shall
be longer than 75% of the store front to which it is attached, nor
exceed 64 square feet.
(c)
Business C Districts. One double-faced projecting sign per establishment
shall be permitted by right, provided it meets the standards set out
below. V-type projecting signs shall not be allowed.
[Added 12-9-1991 by Ord.
No. 27261; amended 2-10-2014 by Ord. No. 33004]
[1] Projecting signs may not exceed six square feet per side in area,
or 12 square feet in total sign area (not including the area of the
supporting bracket or hanger).
[2] For single-story structures, projecting signs shall not project above
the roofline or more than 18 feet above the ground, whichever is lower;
for multistory structures, projecting signs may not extend vertically
above the windowsill of the second story or more than 18 feet above
the ground, whichever is lower.
[3] Projecting signs must clear sidewalks by at least eight feet from
the bottom of the sign and may project no more than four feet from
a building or 1/3 the width of the sidewalk, whichever is less.
[4] Projecting signs must clear the wall by at least six inches and must
project from the wall at an angle of 90°. Angular projection from
the corner of a building is prohibited.
[5] No projecting sign shall be integrally lighted by fluorescent, incandescent,
neon, LED, or other similar lighting methods, but it may be externally
illuminated by means of floodlights or other such lighting methods
which shall comply with all other provisions of this chapter.
6.643. Location restrictions.
(a)
Projection. Projecting signs must clear sidewalks by at least
eight feet from the bottom of the sign and may project no more than
four feet from a building or 1/3 the width of the sidewalk, whichever
is less.
[Amended 6-10-1991 by Ord. No. 27156; 6-23-2014 by Ord. No. 33107
(b)
Lot lines. No ground sign located within 12 feet of an adjacent
business establishment activity or property shall encroach on the
area between the street line and a line drawn between a point on the
street line 12 feet from the adjacent business establishment activity
or property and a point six feet back from the street line on the
boundary between the two business establishments, activities or properties.
6.65.
Roof signs.
6.651. Definition. "Roof sign" shall mean and include any sign erected or
maintained wholly upon or on top of the roof of any building with
the principal support on the surface of the roof structure.
6.652. Area restrictions.
(a)
Roof signs, of any type, are prohibited in all zoning districts.
6.66.
Individual letter signs.
6.661. Definition. "Individual letter signs" shall mean any sign made up
of self-contained letters mounted on the face or suspended from the
roof edge of a building or other structure or mounted on the top of
a parapet or marquee.
6.662. Area restrictions. The maximum height of the component letters in
individual letter signs shall be restricted as follows:
(a)
Business A Districts: 12 inches.
(b)
Business B Districts: 42 inches.
(c)
Commercial and Industrial Districts: 72 inches.
(d)
Business C District: 18 inches.
6.67.
Miscellaneous
provisions.
6.671. Signs on marquees.
6.6711.
Parallel to wall. Signs on marquees generally parallel to the
wall to which the marquee is attached shall be considered as wall
signs. No such sign shall be placed more than 12 inches over a public
way from the street line.
6.6712.
Right angles to wall. Signs on marquees which are generally
at right angles to the wall to which the marquee is attached shall
be considered as projecting signs.
6.6713.
Area calculations. Any area of sign, whether wall or projecting,
attached above, on a face of or below a marquee shall be deducted
from the authorized area of the principal sign of identification,
wall or individual letter type.
6.6714.
Height limit. No sign on or above a marquee shall exceed 42
inches in height.
6.672. Signs on awnings.
6.6721.
Classification. Advertising placed on an awning shall be consider
to be a primary sign. The area of such a sign shall be considered
to be that of the smallest rectangle or square that could be drawn
so as to encompass all of the component letters and symbols of the
advertising comprising such sign.
6.6722.
Advertising limited. All advertising placed on an awning shall
be confined to the front of the awning. No individual component letter
or symbol of advertising on any awning shall exceed 30 inches in height,
nor shall such advertising exceed 15 square feet in total area of
coverage, nor shall such advertising have an area of coverage exceeding
50% of the total area of the front of the awning. When an awning is
used as a primary sign, the area of any sign permitted under Section
6.51 shall be reduced by 50%. No such awning shall extend more than
four feet from the wall to which it is attached if any part of that
awning extends over any part of a public way.
6.6723.
Prohibition. No sign shall be attached to or hung from an awning.
6.6724.
Colors restricted. Any awning on which advertising is placed
shall be one color only, except for the advertising placed thereon,
which may be of different colors.
6.6725.
Materials. All awnings shall be constructed entirely of nonflammable
or fire-retardant materials.
6.673. Billboards. No land shall be used hereafter for the construction
of a billboard structure. But nothing herein shall prevent the changing
of a message or require the removal or prevent the replacement in
substantially the same manner of an existing billboard structure controlled
and regulated by the Outdoor Advertising Board under the provisions
of MGLA c. 93, Sections 29 through 33, and any amendments thereto.
6.674. Shopping center signs. Each shopping center is authorized to have
ground sign area of the size allowed in the zoning district in which
it is located. This sign may identify the shopping center or list
the several business establishments or activities in the center, or
a combination of the two. Each shopping center may divide the allowable
sign area into as many as three ground signs, provided that no such
signs are located within 50 feet of an abutting property. Separate
ground signs identifying separate establishments are prohibited.
6.675. Industrial park signs. An industrial park may have one ground sign
on each street frontage whether or not access is available from such
street, said signs not to be in excess of 64 square feet, identifying
the name of the industrial park and such matters as the telephone
number and mail address of the management. At any entrance street,
a directory sign may be erected identifying, on signs not in excess
of two square feet, the establishments in the industrial park which
may be reached from such entrance street.
6.676. Directional signs.
6.6761.
Definition: any sign which serves solely to indicate a path
of travel by foot or wheel traffic containing no advertising copy.
6.6762.
Size. Directional signs shall not exceed four square feet in
area.
6.6763.
Copy. The copy on directional signs shall be limited to arrows
and/or such words as "entrance" or "exit."
6.6764.
Number. There shall be no more directional signs than are necessary
to advise persons concerning the traffic plan involved.
6.677. Portable signs.
6.6771.
Definition: any sign not permanently attached to the ground
or a building.
6.6772.
Area allocation. Any sign area allocated to a portable sign
shall be deducted from the areas authorized for wall, roof, ground
or projected signs.
6.6773.
Removal. Any portable sign shall be removed after 30 days.
6.678. Signs of nonconforming buildings. When a building used for business,
commercial or industrial purposes exists in a residential district
as a nonconforming use, wall signs in existence on January 1, 1978,
may be maintained, repaired or replaced, provided that in the latter
case, the sign area is neither increased nor larger than would be
allowed in a Business A District, whichever is smaller. Projecting,
roof or ground signs are prohibited.
6.679. Other sign regulations. Controls and prohibitions concerning the
installation and maintenance of miscellaneous signs are as follows:
6.6791.
Offices of physicians, surgeons and dentists within residential
districts shall be limited to professional announcement signs not
over one square foot in area.
6.6792.
Rooming houses. Interior signs only are permitted to advertise
the use; provided, however, that such sign shall not be illuminated
and shall not exceed one square foot in area.
6.6793.
Signs for farm stands shall be limited to advertising signs
not more than four square feet in area.
6.6794.
In Residence A-1 and A-2 Districts, one real estate sign not
more than six square feet shall be permitted within 10 feet of the
street line, and no signs shall be displayed on public property, including
but not limited to street rights-of-way, parkways, median strips or
on any areas between a sidewalk or street. In the absence of any sidewalk,
the street line shall be deemed to extend no less than 10 feet from
the edge of the curb, street or pavement. Such signs shall be removed
within seven days following the completion of the sale, rental or
lease. No signs shall be permitted without prior approval of the property
owner.
6.6795.
In Residence A-1 and A-2 Districts, signs in connection with
any public activity shall be placed in or on buildings for a period
of time not to exceed three months; provided, however, that such signs
shall not be illuminated.
6.6796.
Signs in Residence C Districts. A display or advertising sign
of not more than four square feet in area may be maintained in connection
with any permitted use in this district and such sign may be illuminated;
provided, however, that signs to advertise rooming houses and lodging
houses shall not be illuminated and shall be limited to one square
foot in area.
6.6797.
Real estate signs in Business A Districts: one real estate sign
not in excess of 32 square feet, advertising the sale, rental or lease
of the premises on which they are located.
6.6798.
Signs in Limited Commercial Districts: firm name signs, no larger
than five feet by 20 feet, attached to or flush to the building and
non-illuminated. Where more than one occupant is involved, said sign
area may be divided among the occupants, with each occupant restricted
to that portion which is represented by the occupant's share of the
total floor area of the building. One non-illuminated ground sign
not in excess of 32 square feet may be constructed identifying a building
or its occupants at the entrance or gates of the lot.
[Amended 10-26-1998 by Ord. No. 28658; 12-28-1981 by Ord. No. 25046]
6.71. Residences protected from glare. Illumination of signs shall be so
controlled as not to shine directly into the window of any residential
premises.
6.72. Lighting intensity in residential districts. In Residence A and B
Districts, signs serving residential uses shall not be illuminated.
Signs for public or semipublic buildings may be floodlighted by a
bulb not in excess of 150 watts. Signs for uses authorized in Residence
C Districts and public and semipublic buildings may be floodlighted
by a bulb not in excess of 150 watts.
6.73. Lighting intensity in other districts. In Business B, Business C,
Limited Commercial, Commercial and Industrial Districts, signs may
be floodlighted by bulbs not in excess of 300 watts for each four
square feet of area. Where signs of Plexiglas or other similar translucent
materials lighted from the interior are allowed, lighting shall be
limited to lamps rated at no higher than 800 milliamps and spaced
no closer than eight inches on center.
[Amended 6-23-2014 by Ord. No. 33107]
6.74. Hours of illumination. No signs shall be illuminated after the hours
established as follows in Sections 6.741 through 6.746.
6.741. Residence Districts. Where allowed, illuminated signs shall not be
lighted between the hours of 10:00 p.m. and 7:00 a.m.
6.742. Business A Districts: same as for Residence Districts, except for
such clock type and temperature signs as are permitted by this chapter.
6.743. Business B Districts. Where allowed, illuminated signs shall not
be lighted between the hours of 11:00 p.m. and 6:00 a.m.
6.744. Business C, Limited Commercial, Commercial and Industrial Districts:
Where allowed, illuminated signs shall not be lighted between the
hours of 12:00 midnight and 6:00 a.m.
[Amended 6-23-2014 by Ord. No. 33107]
6.745. Other permits. Permits for electrical work must be obtained before
a sign permit will be issued.
6.746. Extension special permit. The City Council may grant a special permit
extending the hours of lighting as hereinabove set forth, if it determines
that the location of the building with reference to the neighborhood
or the nature of the use of the premises is such that hours of lighting
should be extended in the public interest. In approving such special
permit, the City Council shall specify the extent and duration of
the permitted illumination and impose such other terms and restrictions
as it may deem to be in the public interest.
[Amended 2-26-1990 by Ord. No. 26862; 2-26-1990 by Ord. No. 26862; 5-26-1992 by Ord. No. 27369; 5-26-1992 by Ord. No. 27369]
6.81. Definitions.
6.811. WINDOW SIGNS — Any sign visible through a window and located
within 10 feet of the window, whether attached to, hanging behind,
wall attached or standing on a shelf or sill.
6.812. WINDOW ADHESIVE SIGNS — Any sign which is attached to a window
pane by tape, glue or transfer methods, and whether permanently attached
or not.
6.813. WINDOW CARD SIGNS — Any sign which is part of or attached to
a card set up inside a window on a sill, shelf or other support with
the intention of being viewed from outside the window.
6.814. WINDOW HANGING SIGNS — Any sign which is hung from the overhead
inside any window with the intention of being viewed from outside
the window.
6.815. WALL ATTACHED SIGN — Any sign which is attached to an interior
wall with the intention of being viewed from outside a window.
6.82. Area restrictions.
6.821. Window coverage. No window sign or signs shall cover or fill more
than 50% of the total storefront window area.
6.822. Area allocation. Any area devoted to window signs shall be deducted
from the allowed area of wall signs under Sections 6.51 and 6.52.
6.83. Special prohibitions and allowances.
6.832. Lighting. No window sign shall be integrally lighted by fluorescent,
incandescent, neon or other similar light methods.
6.834. Flashing. No window or window sign shall be bordered by lights which
flash on and off.
6.835. Menus. A restaurant or other eating establishment may display a standard
size (unenlarged) copy of its menu or bill of fare in a window without
obtaining a permit as described in Section 6.3.
6.836. Open/closed signs. A business may display a window sign indicating that it is open or closed or indicating its hours of operation without obtaining a permit as described in Section 6.3, provided that such sign is otherwise in conformance with applicable provisions of Article
VI and that such sign shall not exceed two square feet in area.
6.837. Membership signs. A business may display a window sign indicating membership in a trade or professional organization without obtaining a permit as described in Section 6.3, provided that such sign is otherwise in conformance with applicable provisions of Article
VI and that such sign shall not exceed one square foot in area.
6.838. Decals. A business may display window decals or stickers indicating that the premises are protected by an alarm or security system and may display window decals or stickers indicating charge or credit cards accepted by that establishment without obtaining a permit as described in Section 6.3, provided that such decals and stickers are otherwise in conformance with applicable provisions of Article
VI and that the total area of all such decals and stickers does not exceed one square foot in area when combined.
6.839. Temporary signs. Temporary window signs shall mean and include any window sign advertising a sale, promotion or similar occasional event of limited duration. A business may display temporary window signs without obtaining permits as described in Section 6.3, provided that such signs otherwise conform to applicable provisions of Article
VI and that such signs not be displayed for more that 30 consecutive days nor for more than a total of 60 days in any calender year.
6.84. Signs not complying with this chapter.
6.841. Continuance. Any sign heretofore erected and maintained which does
not comply with the provisions of this chapter may continue to be
maintained so long as it complies with Section 6.443 of this chapter,
except as set forth below.
6.842. Signs to be removed. The following signs which violate provisions
of this chapter shall be removed according to one or the other time
schedules set forth in Section 6.9, whichever is preferred by the
owner.
6.843. Signs projecting more than 12 inches over a street.
6.844. Signs which flash or have border lights which flash on and off.
6.845. Ground, roof and projecting signs serving nonconforming uses in residence
districts.
[Amended 12-11-1978 by Ord. No. 24442; 8-19-1968 by Ord. No. 22297; 12-11-1978 by Ord. No. 24442]
Age of Sign
(years)
|
Amortization Period
(years)
|
---|
More than 10
|
3
|
6 to 10
|
5
|
3 to 6
|
7
|
Less than 3
|
9
|
Value Of Sign*
|
Amortization Period
(years)
|
---|
Less than $100.
|
3
|
$100. to $499.
|
5
|
$500. to $999.
|
7
|
Over $1,000.
|
9
|
NOTES:
|
---|
*
|
As determined by the Inspector of Buildings for new construction
at the time of adoption of this provision.
|
6.91. Obsolete signs. No sign shall remain in position when it no longer
serves the purpose for which it was installed, and the property owner
shall remove any such sign and its supporting framework within 30
days after the cessation of the activity which it advertised. When
a property owner can show the Inspector of Buildings that a sign has
been in place for a long period of time and that it has historic or
neighborhood meaning, the Inspector of Buildings may allow it to remain,
provided that such sign is kept in good repair.