[R.O. 2011 § 645.070; R.O. 2009 § 120.19; CC 1981 § 28-17]
Each taxicab operating under this Article shall bear on the outside of one (1) door, on each side, in painted letters in a contrasting color to the background, not less than one (1) inch in width nor less than four (4) inches in height, the name of the company, owner or firm name of the operator of the same and, in addition, shall bear such identifying letters on the rear of such taxicab together with the identifying number of such cab at the same places and, in addition, may bear an identifying design approved by the City. No vehicle covered by the terms of this Article shall be licensed to use any color scheme, identifying design, monogram or insignia to be used thereon which shall be found by the City to conflict with or imitate any color scheme, identifying design, monogram or insignia used on a vehicle already operating under this Article in such a manner as to be misleading or to tend to deceive or defraud the public; provided that if, after a license has been issued for a taxicab hereunder, the color scheme, identifying design, monogram or insignia thereof is changed so as to be, as found by the City, in conflict with or imitate any color scheme, identifying design, monogram or insignia of any other person, owner or operator in such a manner as to be misleading or tend to deceive the public, the license covering such taxicab shall be suspended or revoked.