[Ord. No. 12-038 §1, 11-5-2012; Ord.
No. 23-004[1], 1-2-2024]
There is hereby established the Communications Department which
shall consist of a Director of Communications, public information
officers, and such other employees as may be approved by the City
Administrator. The Department shall be responsible for providing information
to the general public and media, and serve as a departmental resource
to the community.
[Ord. No. 12-038 §1, 11-5-2012; Ord.
No. 23-004, 1-2-2024]
A.
The
Director of the Communications Department shall be hired by the City
Administrator for an indefinite term with the consent of a majority
of the Board of Aldermen. The City Administrator may discharge the
Director, with or without cause, with the consent of a majority of
the Board of Aldermen.
B.
The
Department of Communications shall be responsible for:
1.
Supervision of all employees assigned to work with him/her in the
performance of his/her duties. The Director shall, with the authorization
of the City Administrator, hire or discharge any employee within the
Department.
2.
The Communications Department oversees public communication on behalf
of the City, including public relations, media relations, marketing
and advertising-related functions, digital media, branding, design,
and audio/visual support, and assists with internal communications
and crisis management.
3.
The Communications Department shall assist the City in creating and
maintaining its brand identity, to enhance internal and external communications,
develop media and public relations, and use its various channels to
educate and engage citizens in the governmental process.
4.
The Communications staff works directly with the City Administration
and City Departments to gather and deliver timely and accurate information
about services, projects, and initiatives.
5.
The Communications Department serves as a point of contact between
the local government and the community it serves. Its role is to distribute
information about City services, upcoming events, and other important
news to residents through various channels, including the City's website,
social media, press releases, newsletters, and community meetings,
as appropriate to each circumstance.
6.
The Department creates and distributes informational material through
its various channels, administers the maintenance and updates to the
City’s web and social media sites, and assists with marketing
special events organized by the City or its departments.
7.
Such additional duties as may be assigned to the Department by the
City Administrator.
