Any structure, device, light or natural object, including the
ground itself, or any part thereof, or any device attached thereto
or painted or represented thereon, which shall be used to identify,
advertise or attract attention to any object, project, place, activity,
person, institution, organization, firm, group, commodity, profession,
enterprise, industry or business, or which shall display or include
any letter, word, model, number, banner, flag, pennant, insignia,
device or representation used as an announcement, direction or advertisement,
and which is intended to be seen from off the premises or from a parking
lot.