As used in this article, the following terms shall have the meanings
indicated:
AIR-ACTIVATED GRAPHIC
A sign, all or any part of, which is designed to be moved
by action of forced air so as to make the sign appear to be animated
or otherwise have motion. See also the definition for "sign, balloon."
APPROVED COMBUSTIBLE PLASTIC
A plastic material more than 1/20 inch thick which burns
at a rate of not more than 2.5 inches per minute when subjected to
ASTM Standard Test for Flammability of Plastics in sheets of 0.06
inch thickness.
ARB
Architectural Review Board of the City of Kirkwood, Missouri.
AWNING
Any structure entirely supported by the wall to which it
is attached and which has a frame covered by a temporary material
and/or which can be retracted against the wall by which it is supported.
BUILDING UNIT
Any building subdivided into separate units or spaces, any
interior space occupying any portion of the ground floor of any building,
and having its own exterior entrance, and separated from other such
spaces by a party wall or walls.
BUILDING, SINGLE-TENANT
Any building that is considered a singular building unit
or that is leased by a single person or business.
CANOPY
Any structure attached to the building at the inner end and
supported on the outer end in conformance with the Building Code of
the City of Kirkwood.
CHANNEL LETTERING
A sign that consists of custom-made metal or plastic that is covered in a translucent plastic material, often internally illuminated. The space between the letters is not part of the sign structure but rather the building facade, though the space may count toward the sign area depending on how the letters are grouped and calculated in accordance with §
5-13.
CITY
The City of Kirkwood, Missouri.
ELECTRONIC MESSAGE CENTER
A sign whose alphabetic, graphic, or symbolic informational
content or display, either in whole or in part, composed of electrically
illuminated or mechanically driven changeable segments, may be changed
or altered by means of electrical, electronic, or computerized programming
(e.g., electronic or digital signs).
ERECT
To build, attach, hang, rehang, place, affix, or relocate,
including the painting and repainting of wall and window signs.
FLAGS
Any fabric or bunting containing distinctive colors, patterns
or symbols, including, but not limited to, flags used as a symbol
of a government, institution, or business, which must be directly
and securely affixed to a flagpole or permanent structure.
FLOOR AREA
The gross floor area of a building or structure used or intended
to be used for service to the public as customers, patrons, clients,
patients, or tenants, including areas occupied by fixtures and equipment
used for display or sale of merchandise. For the purpose of this article,
"floor area" shall not include any area used for:
(1)
Storage accessory to the principal use of a building.
(2)
Show window, not to exceed 10% of the total building area.
(3)
Mechanical equipment rooms.
(4)
Specialized automatic mechanical or electrical equipment or
apparatus used in the permitted business operation, up to a maximum
of 85% of the area covered by such equipment.
GOOSENECK LIGHTING
A type of light fixture in which a lamp or light bulb is
attached to a flexible, adjustable shaft to allow the user to position
the light source without moving the fixture or item to be illuminated.
For the purposes of this article, the lighting is directed on a sign
element.
LICENSED SIGN ERECTOR
A person, his agents and employees, who has secured a sign
erector's license as provided by the ordinances of the City of Kirkwood,
as amended.
MARQUEE
Any hood or awning of permanent construction and supported
entirely by the building which projects from the wall of a building
and over a sidewalk or pedestrian thoroughfare.
MESSAGE, COMMERCIAL
Any sign, wording, logo or other representation that, directly
or indirectly, names, advertises or calls attention to a business,
product, service, or other commercial activity.
MESSAGE, NONCOMMERCIAL
Any sign, wording or logo that does not represent a commercial
message or commercial speech. Such signs may express messages that
include, but are not limited to, free speech opinions, ideological
messages, religious messages, political messages, etc. See also "message,
commercial."
PREMISES
That portion of a lot or building occupied by a single occupant,
exclusive of common area, if any, shared with adjacent occupants.
RACEWAY OR WIREWAY
A form of mounting structure for signs that are a narrow
structure attached to a wall where electrical conduit can run within
and where the sign structure itself is mounted to the raceway or wireway.
SIGN
Any object, device, display, or structure, or part thereof,
visible from a public place, a public right-of-way, any parking area
or right-of-way open to use by the general public, or any navigable
body of water which is designed and used to attract attention to an
institution, organization, business, product, service, event, or location
by any means involving words, letters, figures, designs, symbols,
fixtures, logos, colors, illumination, or projected images. The term
"sign" does not include the display of merchandise for sale on the
site of the display.
SIGN AREA
The entire display area of a sign, including the advertising surface located on one or more sign faces and any framing, trim and molding, but not including the supporting structure as measured pursuant to §
5-13.
SIGN COPY
Those letters, numerals, and figures, symbols, logos, and
graphic elements comprising the content or message of a sign.
SIGN FACE
The surface of the sign upon, against, or through which the
message of the sign is exhibited.
SIGN HEIGHT
The vertical distance to top of sign structure as measured pursuant to §
5-13.
SIGN PERMIT
A sign permit as may be issued by the Building Commissioner of the City of Kirkwood, Missouri, in accordance with §
5-10.
SIGN STRUCTURE
The sign and all parts associated with its construction.
SIGN, BALLOON
A sign that is an air-inflated object, which may be of various
shapes, made of flexible fabric, resting on the ground or a structure,
and equipped with a portable blower motor that provides a constant
flow of air into the device. Balloon signs are restrained, attached
or held in place by a cord, rope, cable, or similar method. See also
the definition for "sign, air-activated graphic."
SIGN, BANNER
A temporary sign constructed of canvas, plastic, fabric,
or similar lightweight, nonrigid material that can be mounted to a
structure with cord, rope, cable, or a similar method. Where a banner
sign is supported by stakes or another type of supporting structure
for posting in the ground, such sign shall be classified as a "sign,
yard."
SIGN, CHANGEABLE COPY
A sign designed so that the characters, letters or illustrations
can be changed or rearranged manually or electronically without altering
the sign display surface. See also the definition of "sign, manual
changeable copy" and "electronic message center."
SIGN, DRIVEWAY
A small permanent sign located near driveway access points
and/or at the intersection of internal access drives.
SIGN, HANGING
Any sign hanging entirely beneath a canopy or marquee.
SIGN, ILLEGAL NONCONFORMING
Any sign that does not conform to these Sign Code requirements
and does not meet the definition of a "sign, legal nonconforming."
SIGN, ILLUMINATED
Any sign which has characters, letters, figures, designs,
or outlines illuminated externally or internally by any light source
other than nonreflected natural daylight.
SIGN, LEGAL NONCONFORMING
Any sign which was erected legally prior to the adoption
of this Code, or amendment thereto, but which does not comply with
subsequently enacted sign restrictions and regulations.
SIGN, MANUAL CHANGEABLE COPY
A changeable copy sign designed so that the characters, letters
or illustrations can be changed or rearranged manually; may also be
known as "readerboards."
SIGN, MONUMENT
A permanent freestanding sign other than a pole sign, not
attached to a building, which is placed upon or supported by the ground
independently of any other structure, typically on a monument or pedestal
structure. Exposed sign foundations shall be constructed with a finished
material, such as brick, stone, or wood as required by the ARB to
blend with materials of the main structure, or be screened with evergreens
to the top of the anchor bolts.
SIGN, PERMANENT
A sign permitted by this Code to be located on the premises
for an unlimited period of time and designed to be permanently attached
to a structure or the ground.
SIGN, POLE
Also commonly known as a "post" or "standard sign," any detached
sign supported by one or more stationary poles longer than five feet
above the mean grade line of the base or ground.
SIGN, PORTABLE
Any sign not attached to the ground in either a temporary
or permanent manner. Portable signs shall also include any sign designed
to be transported, including signs designed to be transported by means
of wheels.
SIGN, PROJECTING
A sign that is affixed perpendicular to a building or wall
and extends more than 15 inches beyond the face of such building or
wall.
SIGN, SIDEWALK (A-FRAME)
A freestanding sign which is ordinarily in the shape of an "A" or some variation thereof, which is readily moveable, and is not permanently attached to the ground or any structure. See also the definition of "T-frame signs." Such signs are placed on a public sidewalk, private sidewalk, or similar walkway, in a manner established in §
5-16.
SIGN, SIDEWALK (T-FRAME)
A freestanding sign which is ordinarily in the shape of an upside down "T" or some variation thereof, which is readily moveable, and is not permanently attached to the ground or any structure. See also the definition for "A-frame signs." Such signs are placed on a public sidewalk, private sidewalk, or similar walkway, in a manner established in §
5-16.
SIGN, TEMPORARY
A sign that is neither permanently anchored to the ground,
nor permanently affixed to a structure, nor mounted on a chassis,
and/or is intended for a limited period of display.
SIGN, WALL
Any sign painted on or attached to and erected parallel to
the face of, or erected and confined within the limits of, the outside
wall of any occupied building and supported by such wall or building,
and which displays only one advertising surface.
SIGN, WINDOW
Any sign that is permanently applied to either side of the
glass of an exterior door or window. For the purposes of this article
a glass brick wall shall be deemed a window.
SIGN, YARD
Any temporary sign placed on the ground or attached to a
supporting structure, posts, or poles, that is not attached to any
building.
UNKEMPT OR UNSIGHTLY SIGN
A sign that is clearly in disrepair, is missing part of its
copy, has letters or other copy that are broken, missing or so faded
that they are difficult to read from the street, is not securely affixed
to either the ground or some other supporting structure, contains
an illegible message, contains rust or peeling or flaking paint, or
has damage to its face which is clearly visible from the street.
WINDBLOWN DEVICES
Objects and signs designed to inform or attract attention,
all or part of which is set in motion by or remains inflated by wind,
mechanical, electrical, or any other means and may include, but are
not limited to pennants, ribbons, streamers, spinners, or similar
objects.
ZONING AND SUBDIVISION CODE
The Zoning and Subdivision Code of the City, as amended,
and the current Zoning District Map related thereto.