A.
To provide general standards for all signs within the Borough and specific standards for signs in various zoning districts;
B.
To establish procedures for the review and approval of sign permit applications;
C.
To regulate the location, size, construction, erection, alteration, use and maintenance of signs;
D.
To protect the safety and general welfare of the community through the proper use and design of structures for outdoor advertising and graphic communication purposes;
E.
To promote the use of well crafted signs in harmony with the scale and character of the Borough.