In all zoning districts, signs may be erected, altered, maintained,
used, or removed only when in compliance with the provisions of this
chapter and any other applicable ordinances and regulations.
[Added 2-7-2012 by Ord.
No. 2012-1]
A.
Purpose and intent. The Borough recognizes that billboards are,
by their nature, different in scope and purpose from other types of
signage in the Borough. Among other matters, billboards advertise
or communicate goods, services or messages not conducted, sold, or
generated on the lot where the billboard is located. Billboards are
significantly larger in size than other types of signage allowed in
the Borough and their principal purpose is to dramatically attract
the attention of the traveling public. The potential impact of a billboard
on adjacent areas is significantly greater than other types of signage.
Recently, more businesses desire to utilize advancements in technology
which permit signs to change copy electronically (for example, utilizing
pixel imagery), including but not limited to LED, electronics, digital,
video or like image technology signs. These newer technologies exacerbate
the potential impact of a billboard in terms of adversely dominating
the environment in which they operate due to light spillover and light
pollution, unless regulated in a reasonable fashion. The intent of
this section is to establish size, location and operating standards
and regulations for billboards, including addressing those utilizing
these newer technologies, in order to minimize the secondary effects
that can accompany the unregulated display of these types of signs,
preserve the character and repose of adjacent areas (with a principal
focus on residential neighborhoods), protect property values in all
areas of the Borough, and reduce traffic and similar hazards caused
by undue distractions. For purposes of this section, "digital billboard"
shall mean a billboard which incorporates, in whole or in part, a
digital sign.
B.
Location.
(1) A billboard may be erected and maintained only
in the LI and LI-1 Zoning Districts, and only upon issuance of a special
exception therefor.
(2) No billboard may be located within a radius of
1,000 feet of another billboard regardless of geographic jurisdiction
or within 200 feet of existing or future residential uses.
(3) If a billboard is illuminated (including digital
billboards), the minimum distance from an existing or future residential
use shall be 300 feet.
(4) No billboard may be located within 50 feet of a
street right-of-way line adjoining a street or 30 feet of any other
boundary lines of the property on which the billboard is located.
(5) All distances as provided for in this section shall
be measured radially from where the surface display area is visible.
(6) No billboard may be located on top of, cantilevered
over or otherwise suspended above any building or structure.
C.
Billboard surface display area; measurement.
(1) The maximum allowable surface display area for
all other billboards at any location is 300 square feet. A billboard
shall have only a single exposed face.
(2) The surface display area of a billboard shall be
measured to include the entire area within a regular geometric form
or combinations thereof comprising all of the display area of the
billboard, including all of the elements of the matter displayed.
Frames and structural members, excluding necessary supports or uprights,
shall be included in computation of surface display area. In the case
of a sphere, spheroid, or similarly shaped billboard (e.g., a ball),
the total surface display area shall be divided by two for determining
the maximum surface display area permitted.
D.
Height of billboards. The height of a billboard may not exceed
22 feet above the natural grade of the ground on which the billboard
is located.
E.
Illumination. A billboard may be illuminated, provided such
illumination is consistent with the requirements for a digital billboard
as set forth herein, or is concentrated on the surface of the billboard
and is located so as to avoid glare or reflection onto any portion
of an adjacent street or highway, the path of oncoming vehicles or
any adjacent premises.
F.
Appearance. Except for time and temperature signs or digital
billboards as otherwise regulated herein, all billboards must be stationary
and may not contain any visible moving parts, alternating or moving
messages or have the appearance of having moving parts or messages.
Under no circumstances may any type of billboard contain a message
or display that appears to flash, undulate, pulse, move, or portray
explosions, fireworks, flashes of light, or blinking lights or otherwise
appears to move toward or away from the viewer, expand or contract,
bounce, rotate, spin, twist or make other comparable movements.
G.
Construction and maintenance. A billboard shall be constructed
in such a fashion that it will withstand all wind and vibration forces
that can normally be expected to occur in the vicinity and in compliance
with all applicable codes. A billboard shall be maintained so as to
assure proper alignment of structure, continued structural soundness
and continued readability of message.
H.
Display.
(1) The display or message on a digital billboard,
of any type, may change no more frequently than once every eight seconds,
with a transition period of one second or less.
(2) The display or message must otherwise comply with Subsection
G and the digital billboard must have installed an ambient light monitor which shall continuously monitor and automatically adjust the brightness level of the display based on ambient light conditions consistent with terms of this chapter.
(3) Maximum brightness levels for digital billboards
shall not exceed 0.2 footcandles over ambient light levels measured
within 150 feet of the sign. Certification must be provided to the
Borough demonstrating that the sign has been preset to automatically
adjust the brightness to these levels or lower. Reinspection and recalibration
shall be annually required by the Borough, in its reasonable discretion,
at the permittee's expense to ensure that the specified brightness
levels are maintained at all times.
(4) Brightness of digital billboards shall be measured
as follows:
(a) At least 30 minutes following sunset, a footcandle
meter shall be used to obtain an ambient light reading for the location.
This is done while the sign is off or displaying black copy. The reading
shall be made with the meter aimed directly at the sign area at the
preset location.
(b) The sign shall then be turned on to full white
copy to take another reading with the meter at the same location.
(c) If the difference between the readings is 0.2 footcandles
or less, the brightness is properly adjusted.
I.
Other applicable laws. A billboard must comply with all applicable
provisions of federal and state law.
J.
Permitting. Every billboard requires a Borough sign permit before
installation or modification. Permits shall be reviewed and issued
consistent with the terms of this section as well as all other applicable
ordinances of the Borough including, without limitation, the Borough
Zoning Ordinance as amended from time to time. Every applicant for
a billboard permit shall file with the application a certificate of
insurance, certifying that the applicant is insured against bodily
injury and for property damage. The applicant, if the permit is granted,
shall be required to maintain said insurance and keep a certificate
of insurance currently effective on file with the Borough so long
as the billboard or billboards are in existence. The certificate shall
provide that the Borough shall receive 30 days' written notice in
case of cancellation of the policy. Any billboard in violation of
the insurance requirements of this section shall be removed immediately
and the cost of such removal shall be charged against the owner of
the billboard.
K.
Other requirements. Billboards must otherwise comply with all
other relevant regulations and ordinances of the Borough.