The purpose of this article is to establish minimum standards
to safeguard life and property and promote public welfare and community
aesthetics by regulating the appearance, construction, location and
maintenance of all signs, awnings, canopies and billboards. The provisions
herein contained shall be binding alike upon every owner of a building,
every tenant and every person in charge of or responsible for or who
causes the construction, repair, relocation or alteration of any outdoor
sign and other advertising structures in the Village of Grantsburg;
painting, posting and general maintenance are excepted.
The following definitions are used in this article: (Note: Not
all types of signs defined herein are permitted under this article.)
ABANDONED SIGN
A sign which no longer correctly advertises a bona fide business,
owner, landlord/tenant, product or activity conducted or product available
on the premises where the sign is displayed or elsewhere.
ANIMATED SIGN
Any sign or part of a sign which changes physical position
by movement or rotation, or gives the illusion of such change of physical
position.
AREA OF COPY
The entire area within a single continuous perimeter composed
of squares or rectangles which encloses the extreme limits of an advertising
message, announcement, or decoration.
AREA OF SIGN
The area is the perimeter which forms the outside shape,
but excluding the necessary supports or uprights on which the sign
may be placed unless they are designed as part of the sign. If the
sign consists of more than one section or module, all areas will be
totaled. The area of an irregularly shaped sign shall be computed
using the actual sign face surface.
AWNING
A movable hood or cover which projects from the wall of the
building, which can be retracted, folded or collapsed against the
face of a supporting structure. For purposes of this article, an awning
sign is an awning. Decorative awnings without lettering or imagery
are not considered signs.
BANNER
A banner sign is generally constructed of a flexible, non-rigid
material (i.e., canvas, cloth, plastic, etc.) upon which goods, events
or advertising has been placed, mounted to a pole or a building by
a permanent frame at one or more edges. National flags, state or municipal
flags, or the official flag of any institution or business shall not
be considered banners.
BILLBOARD
A flat surface, as of a panel, wall or fence, on which signs
are posted advertising goods, products, facilities, or services not
necessarily on the premises where the sign is located or directing
persons to a different location from where the sign is located.
BLANKETING
The unreasonable obstruction of view of a sign caused by
the placement of another sign.
BUILDING FRONT
The horizontal, linear dimension of that side of a building
which faces a street, a parking area, a mall or other circulation
area open to the general public and having either a main window display
of the enterprise or a public entrance to the building. (In industrial
districts a building side with an entrance open to industrial employees
also shall qualify as a building front.)
BULLETIN BOARD
A sign used for the purpose of notification to the public
of an event or occurrence of public interest, such as a church service,
political rally, civic meeting or other similar event.
CANOPY
Any structure of canvas, other fabric, plastic, metal or
wood or other material which is permanently attached to any exterior
building wall in any manner, intended to shield any wall, window,
door, sidewalk or roadway from sun, rain or any other element, and
which is not retractable such as an awning.
CANOPY SIGN
Any sign attached to or constructed in, on or under a canopy.
For the purpose of this article, canopy signs shall be controlled
by the rules governing projecting signs.
CHANGEABLE MESSAGE SIGN
A sign such as a manual, electronic or electric controlled
time and temperature sign, message center, or reader board, whether
electronic or manual, where copy changes. Any sign may be, or include
as part of it, a changeable message sign.
COPY AREA
The geometric area in square feet that encloses the actual
copy message of the sign.
DIRECTIONAL SIGN
Any sign that directs the movement or placement of pedestrian
or vehicular traffic on a lot and does not contain any advertising
copy.
DIRECTLY ILLUMINATED SIGN
Any sign designed to give any artificial light directly through
any transparent or translucent material from a source of light originating
within or on such sign.
DIRECTORY SIGN
Any sign on which the names and locations of occupants or
the use of a building is given. This shall include offices and church
directories. Directory signs shall be encouraged for use with advertising
of multiple-occupied commercial and industrial buildings.
DISPLAY SURFACE OR FACE
The area made available by the sign structure for the purpose
of displaying the advertising message or which is intended to draw
attention to the advertising message.
DISTANCE OF SIGN PROJECTION
The distance from the exterior wall surface of the building
to the outer extremity of a sign attached to a building.
ELECTRIC SIGN
Any sign containing internal electrical wiring which is attached,
or intended to be attached, to an electrical energy source.
ELECTRONIC MESSAGE UNIT SIGN
Any sign whose message may be changed by electronic process,
including such messages as copy, art, graphics, time, date, temperature,
weather or information concerning civic, charitable or other noncommercial
activities or the advertising of products or services for sale on
the premises. This also includes traveling or segmented message displays.
FLASHING SIGN
Any directly or indirectly illuminated sign on which artificial
light is not maintained stationary and constant in intensity and color
at all times when in use.
GRADE
The elevation or level of the sidewalk closest to the sign
to which reference is made. If no sidewalk is present, then "grade"
shall be defined as the elevation or level of the street at the same
point, measured at the street's center line.
GROSS AREA
The area of a sign determined by using the outside perimeter
dimensions of the sign. If the sign consists of more than one module
or section, their areas will be totaled. If the modules are formed
in the shape of letters or symbols, the rules for area of copy apply.
GROUND SIGN
A sign supported by poles, uprights or braces extending from
the ground or an object on the ground but not attached to any part
of any building. Also known as a "freestanding sign."
HEIGHT OF SIGN
The vertical distance measured from the mean center-line
street grade to the highest point of the sign or, if the sign and
sidewalk are not in essentially parallel planes, then measured vertically
at the horizontal midpoint of the sign.
IDENTIFICATION SIGN
Any sign which carries only the name of the firm, major enterprise,
institution or principal products offered for sale on the premises
or combination of these.
ILLUMINATED AWNING
An internally illuminated awning fabricated from a translucent
material, or one which is backlighted as to appear to illuminate the
awning sign. An illuminated awning may be used for an awning sign
when other requirements are met.
ILLUMINATED CANOPY
An internally illuminated canopy or one which is backlighted
as to appear to illuminate the canopy sign.
ILLUMINATED SIGN
A sign lighted by or exposed to artificial lighting either
by lights on or in the sign or directed toward the sign.
JOINT IDENTIFICATION SIGN
A sign which serves a common or collective identification
for two or more businesses or industrial uses on the same lot. Such
sign may contain a directory to said uses as an integral part thereof.
LEGAL NONCONFORMING SIGN
Any sign which was already in existence and displayed on
the effective date of this article, which met code requirements when
originally installed, but not meeting the requirements and limitations
of this article.
MARQUEE
A permanent roof-like structure projecting beyond a building
wall at an entrance to a building or extending along and projecting
beyond the building's wall and generally designed and constructed
to provide protection against weather.
MARQUEE SIGN
Any sign attached to or constructed in a marquee.
OFF-PREMISES THIRD-PARTY SIGN
Any sign, device or display which advertises goods other
than those commonly available or services other than those commonly
performed on the premises on which the sign is located
ON-PREMISES SIGN
A sign identifying or advertising a business, person, activity,
goods, products or services located on a premises where the sign is
installed and maintained.
POLITICAL SIGN
Any sign displaying a candidate for an election or a current
referendum's or election's subject matter.
PORTABLE SIGN/MESSAGE BOARD
Any sign not permanently attached to the ground or a building
which is designed to be easily moved from one location to another.
PROJECTING SIGN
A sign other than a wall sign which projects from a wall
or roof and is supported by a wall or roof of a building. (See "wall
sign.")
PYLON SIGN
Any freestanding sign mounted on a pole or other pylon.
REAL ESTATE SIGN
Any sign which is used to offer for sale, lease or rent the
property upon which the sign is placed.
ROOFLINE
The highest point on any building where an exterior wall
encloses usable floor area, including roof area provided for housing
mechanical equipment.
ROOF SIGN
A sign erected upon or above the roofline or parapet of the
building or structure.
SANDWICH SIGN
Hinged or unhinged A-frame portable sign which is generally
temporary in nature and placed near the roadway.
SIGN
Any object or device or part thereof situated outdoors or
indoors which is used to advertise, identify, display, direct or attract
attention to an object, person, institution, organization, business,
product, service, event or location by any means, including words,
letters, figures, designs, symbols, fixtures, colors, motion, illumination
or projected images.
SIGN CONTRACTOR
Any person, partnership or corporation engaged, in whole
or in part, in the business of erection or maintenance of signs, excluding
the business which the sign advertises.
SIGN INSPECTOR
That person charged with the responsibility to see that signage
in the community is installed and maintained in compliance with this
article. In the Village of Grantsburg, the Sign Inspector will be
the Zoning Administrator or Building Inspector.
SIGN PERMIT
A building permit issued for the erection, construction,
enlargement, alteration, moving, improvement, removal, conversion
or demolition of any sign, issued pursuant to this article and the
Building Code of the Village of Grantsburg.
SIGN STRUCTURE
Any supports, uprights, braces and framework of the sign
which does not include any portion of the sign message.
SWINGING SIGN
A sign installed on an arm or mast or spar that is not, in
addition, permanently fastened to an adjacent wall or upright pole
to limit or prevent free swinging.
TEMPORARY SIGN
Any sign which is erected or displayed for a limited period
of time not to exceed 30 consecutive days or which is displayed only
during regular business hours and removed for storage at other times.
A temporary sign shall not exceed 32 square feet in area. Examples
of temporary signs include banners and decorative-type displays. For
purposes of this article, a portable sign is not a temporary sign.
THIRD-PARTY SIGN
Any sign which advertises or directs attention to a business,
commodity, service or activity conducted, sold or offered elsewhere
than on the lot on which said sign is located.
TIME AND TEMPERATURE SIGN
An electrically controlled sign displaying time and temperature
for public service information and may be incorporated into a business
identification sign.
WALL SIGN
Any sign attached to, erected on or painted on the wall of
a building or structure and projecting not more than 16 inches from
such wall.
WINDOW SIGN
Any sign located completely within an enclosed building and
visible from a public way. For purposes of this article, "window sign"
shall not include any sign permanently attached in the window or directly
painted on the glass.
The following signs may be erected and maintained in all zoning
districts, except where noted, without a permit and without being
deducted from gross sign surface area permitted:
A. Bulletin boards. One bulletin board per street frontage, and not
over 32 square feet in area, for public, charitable or religious institutions
located on site.
B. Government signs. Government signs for control of traffic and other
regulatory purposes, danger signs, railroad crossing signs, and signs
of public utilities indicating danger, and aids to service or safety
which are erected by or on the order of a public officer in the performance
of his public duty. Included within this definition are off-premises
institutional signs.
C. Interior signs. Signs located within the interior of any building
or structure which are not visible from the public right-of-way.
D. Memorial signs. Memorial signs or tablets, names of buildings and
date of erection when cut into any masonry surface or inlaid so as
to be part of the building.
E. Occupant signs. Signs limited in content to name of occupant, address
of premises, and signs of danger. Occupant signs shall be a maximum
of one per street front and no more than three square feet in sign
area.
F. Governmental notices. Official governmental notices and notices posted
by governmental officers in the performance of their duties and governmental
signs to control traffic or for other regulatory purposes or to identify
streets or to warn of danger.
G. Temporary construction safety signs. Temporary or permanent signs
erected by public utility companies or construction companies to warn
of dangerous or hazardous conditions.
H. Traffic and service signs on private premises. Traffic and parking
signs and devices privately owned and on private premises and containing
messages such as "exit only," "restricted for _____" and the like,
the sole purpose of which is to direct and control traffic on the
premises and which does not exceed 10 feet in height nor contain more
than 12 square feet per face. Signs designating entrances, exits,
service areas, parking areas, rest rooms and other such signs relating
to functional operation of the building or premises shall be permitted
without permit under this exception.
I. Signs required by law. Signs required by law, statute or ordinance,
constructed and maintained according to the law, statute or ordinance
under which the sign is erected.
J. Real estate signs. One sign per street frontage may be placed on
the offered property and shall not be more than seven square feet
in size for residential property and not more than 32 square feet
in area for nonresidential property. The sign may only advertise the
sale, rental or lease of the premises upon which it is located and
contain the name and/or logo of the real estate company, or individuals
and their respective addresses and telephone numbers, posting the
sign. Such signs shall be removed within 30 days after sale, rental
or lease of the property.
K. Signs in display windows. Signs in the display window of a business
which relate to services or products offered therein. This display
sign exception is only permitted for properties in the following zoning
districts: B-1 General Commercial District and B-2 Highway Commercial
District. The window sign must direct attention to a business or profession
conducted on the premises or to a product, service or entertainment
sold or offered on said premises. Window signs shall be placed only
on the inside of commercial buildings and shall not exceed 35% of
the glass area of the pane upon which the sign is displayed.
L. On-premises symbols or insignia. Religious symbols, commemorative
plaques of recognized historic agencies, or identification emblems
of religious orders or historical agencies.
M. On-premises temporary and portable signs in residential districts.
Temporary or portable signs under 20 square feet for the purpose of
an on-site open house, model home demonstration, or special event
such as a birthday or anniversary, and for five days thereafter, but
may not exceed a total period of 30 days per twelve-month period.
N. Civic event temporary signs. Temporary off-premises signs not exceeding
four square feet in residential or public lands districts or 32 square
feet in the B-1, B-2, B-3 and I-1 Districts, pertaining to drives
or events of civic, philanthropic, educational, religious, or nonprofit
organizations, provided that such signs are posted not more than 30
days before said event and removed within seven days after the event.
O. Political signs. Political message, public election or referenda
signs during an election campaign period as defined in § 12.04(1—4),
Wis. Stats., limited to one per premises per candidate or referenda
question. Political signs may be posted the period beginning on the
first day for circulation of nomination papers by candidates, or the
first day on which candidates would circulate nomination papers were
papers to be required, and ending on the day of the election and must
be removed within seven days after said election. Said sign shall
be a maximum of 16 square feet.
[Amended 7-9-2018]
P. Rummage or garage sale signs. See §
435-11 of this Code.
Q. Open/closed signs. Illuminated and nonilluminated signs not exceeding
10 square feet in area announcing that a business is open or closed.
In addition to those permitted signs not requiring a permit pursuant to §
595-78, the following nonflashing, nonilluminated signs (except as otherwise provided) are permitted under the conditions specified in all residential and agricultural districts and planned unit developments (residential) established by the Village's Zoning Code:
A. Temporary signs accessory to subdivision developments or other permitted
improvements in residential districts. Subject to the following:
(1) Content. The signs shall be only for the purpose of identification
of homes for sale or rent in the subdivision under construction, of
lots for sale, or for the identification of other nonresidential uses
under construction.
(2) Area, number and setback. Such signs shall not exceed two in number
for each subdivision or 50 square feet each in area. They shall observe
the front yard requirement of the principal use and shall be located
at least 50 feet from all other boundaries of the site.
(3) Height. No sign shall project higher than eight feet above curb level.
(4) Time limitations. The sign or signs shall be removed by the applicant
or property owner within two years of the date of the issuance of
a sign permit or when the parcels being advertised are sold, whichever
occurs first.
B. Permanent subdivision identification signs. Subject to the following:
(1) Content. The signs shall bear only the name of the subdivision or
development.
(2) Area and number. There shall be not more than two signs located at
each entrance to a subdivision. No sign shall exceed 32 square feet
in area. Such identification signs shall only be erected after review
and approval by the Zoning Administrator.
(3) Height. No sign shall project higher than 12 feet above curb level.
(4) Location. The location of any such sign shall be at the discretion
of the Zoning Administrator based upon the character of the area and
the type and purpose of the sign.
C. Nonflashing, illuminated church bulletins. Subject to the following:
(1) Area and number. There shall be not more than one sign per lot, except
that on a corner lot two signs (one facing each street) shall be permitted.
No sign shall exceed 32 square feet in area or be closer than five
feet to any lot line.
(2) Projection. No sign shall project beyond the property line into the
public right-of-way.
(3) Height. No sign shall project higher than one story or 15 feet above
the curb level, whichever is lower.
D. Bed-and-breakfast signs. Subject to the following:
(1) Content. The sign shall bear only the name, address and other pertinent
information regarding the bed-and-breakfast establishment.
(2) Area and number. There shall be not more than one sign per lot street
frontage. No sign shall exceed 16 square feet in area. Such sign shall
have a ten-foot setback from a public right-of-way or lot line.
(3) Projection. No sign shall project beyond the property line into the
public right-of-way.
(4) Height. No sign shall project higher than six feet above the street
level.
E. Home occupation/professional home office signs. Subject to the following:
(1) Content. The sign shall bear only the name, address, hours and other
pertinent information regarding the on-site home occupation or professional
home office maintained in compliance with the Village's Zoning Code.
(2) Area and number. There shall not be more than one sign per lot. No
sign shall exceed six square feet in area. Such sign shall have a
ten-foot setback from a public right-of-way or lot line.
(3) Projection. No sign shall project beyond the property line into the
public right-of-way.
(4) Height. No sign shall project higher than six feet above the street
level.
Landscape features such as plant materials, berms, boulders,
fencing and similar design elements unincorporated or in conjunction
with freestanding signs are encouraged and shall not be counted as
allowable sign area. The base of signs shall be landscaped so as to
conceal footings, mountings, brackets, and related structural elements.
Variances or exceptions to these sign regulations may be granted by the Zoning Board of Appeals following a recommendation from the Zoning Administrator, pursuant to the procedures of Article
XV of this chapter.