The purpose of these requirements is to provide a framework
within which the identification and informational needs of all land
uses can be harmonized with the desires and aesthetic standards of
the general public. It is intended through the provisions contained
herein to give recognition to the legitimate needs of business, industry
and other activities, in attaining their identification and informational
objectives. It is a basic tenet of this article that unrestricted
signage does not support the existing character of the Village and
does not benefit either private enterprise or the community at large
as it creates traffic safety hazards, visual clutter, confusion for
vehicle drivers and visual blight. It is similarly the intent of this
article to protect the character of residential neighborhoods by discouraging
the encroachment of signage which undermines the intended character
of such areas.
For the purposes of this article, the following terms and definitions
shall apply. See Figures 1 through 19 at the end of this chapter for
examples of sign types.
ALTER
To change or otherwise modify a sign, including structural
modifications and modifications to nonstructural elements of the sign
such as the frame and sign copy.
AWNING SIGN
A sign which is painted on or attached directly to an awning.
BILLBOARD
A sign, other than off-premises directional signs and political
signs, which does not pertain to the principal use of the premises
on which it is located.
CANOPY SIGN
A sign which is painted on or attached directly to a canopy.
DECORATIVE DISPLAY
A decorative, temporary display designed for the entertainment
or cultural enrichment of the public and having no direct or indirect
sales or advertising content.
ERECT
To build, construct, attach, place, suspend, affix or paint.
FREESTANDING SIGN
A sign other than a ground, pole or portable sign which is
not attached to a building and is capable of being moved from one
location to another on the site on which it is located.
GROUND SIGN
A sign supported by one or more columns, uprights or braces
in the ground surface and having a height not in excess of eight feet.
MARQUEE SIGN
A sign attached to or hung from a marquee, canopy or other
covered structure projecting from and supported by the building and
extending beyond the building wall, building line or street lot line.
NON ACCESSORY SIGN
A sign, other than an off-premises directional sign or political
sign, that does not pertain to the principal use of the premises on
which it is located.
POLE SIGN
A display sign supported by one or more columns, uprights
or braces in the ground surface and having a height in excess of eight
feet.
PORTABLE SIGN
A sign and sign structure which is designed to facilitate
the movement of the sign from one zoning lot to another. The sign
may or may not have wheels, changeable lettering and/or hitches for
towing. A sign shall be considered portable only if such sign is manifestly
designed to be portable to facilitate its movement from one zoning
lot to another, and shall not be considered a freestanding sign under
this chapter.
PROJECTING SIGN
Projecting sign means a sign which is affixed to any building
or structure, other than a marquee, awning or canopy, any part of
which extends beyond the building wall more than 18 inches.
PYLON SIGN
A ground sign in excess of eight feet in height.
ROOF SIGN
A sign which is erected, constructed and maintained on or
above the roof of a building.
SIGN AREA
The area of a sign shall be computed as including the entire
area within a regular geometric form or combination of such forms
comprising all the display area of the sign and including all of the
elements of the matter displayed and structural and nonstructural
trim. Where a sign has two or more faces, the area of all faces shall
be included in determining the area of the sign, except that where
two such faces are placed back-to-back, parallel to one another and
less than 12 inches apart from one another, the area of the sign shall
be the area of one face.
SIGN COPY
Portion of a sign which describes the business or service
establishment, including, but not limited to, the name, type of, and
nature of said establishment.
SIGN, ACCESSORY
A sign which pertains to the principal use of the premises.
TEMPORARY SIGN
A display sign, banner, or other advertising device constructed
of cloth, canvas, fabric, plastic or other light temporary material,
with or without a structural frame, or any other sign intended for
a limited period of display, but not including decorative displays
for holidays or public demonstration.
WALL SIGN
A display sign which is painted on or attached directly to
the building wall and projecting not more than 18 inches from the
wall.
WINDOW SIGN
A sign affixed to a window so as to be observable from the
opposite side of the window to which such sign is located or affixed.