Pursuant to § 66.0423, Wis. Stats., it shall be unlawful
for any direct seller to engage in direct sales within the Town of
Rome without being licensed for that purpose as provided herein.
The following may be exempt from the provisions of this article:
A. Any person delivering newspapers, fuel, dairy products or bakery
goods to regular customers on established routes;
B. Any person selling goods at wholesale to dealers in such goods;
C. Any person selling agricultural products which such person has grown;
D. Any permanent merchant or employee thereof who takes orders away
from the established place of business for goods regularly offered
for sale by such merchant and who delivers such goods in their regular
course of business;
E. Any person who has an established place of business within the school
district where the goods being sold are offered for sale on a regular
basis, and in which the buyer has initiated contact with, and specifically
requested a home visit by, said person;
F. Any person who has had, or one who represents a company which has
had, a prior business transaction, such as a prior sale or credit
arrangement, with the prospective customer;
G. Any person holding a sale required by statute or by order of any
court and any person conducting a bona fide auction sale pursuant
to law;
H. Any employee, officer or agent of a charitable organization who engages
in direct sales for or on behalf of said organization, provided that
there is submitted to the Chief of Police proof that such charitable
organization is registered under § 202.12, Wis. Stats. Any
charitable organization not registered under § 202.12, Wis.
Stats., or which is exempt from that statute's registration requirements,
shall be required to be licensed under this article.
[Amended at time of adoption of Code (see Ch. 1, General
Provisions, Art. II)]
Any person denied license may appeal the denial through the
appeal procedure provided by ordinance or resolution of the Town Board
or, if none has been adopted, under the provisions of Chapter 68,
Wis. Stats.
The license may be revoked by the Chief of Police if the licensee made any material omission or materially inaccurate statement in the application for a license, made any fraudulent, false, deceptive or misleading statement or representation in the course of engaging in direct sales, violated any provision of this article or was convicted of any crime or ordinance or statutory violation which is directly related to the licensee's fitness to engage in direct selling. The licensee may appeal such revocation pursuant the procedure set forth in §
234-40 herein.
[Added at time of adoption of Code (see Ch. 1, General Provisions,
Art. II)]
Violations of this article shall be subject to the penalty provided in Chapter
1, General Provisions, §
1-5, General penalty.