Exhibit B - Highland Hospital Sign Program |
A. Purpose. Hospital and campus signs in PD #17 are intended to maximize wayfinding and to encourage a quality of design that complements the building facade and its accent materials, as well as the range of materials and textures found throughout the district. The height, size, location and appearance of signs are regulated to: |
1. Protect and enhance the district and neighborhood character; |
2. Encourage sound sign practices by promoting visibility at a scale and appearance that is appropriate for staff and visitors; |
3. Provide clear and concise signage to safely and efficiently guide motorists and pedestrians to their destination; and |
4. Prevent excessive sign clutter and confusing, distractive sign displays. |
B. Allowed signs. The following signs are allowed anywhere in PD #17 without a certificate of zoning compliance, provided they fall within any given threshold. Where the thresholds are exceeded, a certificate of zoning compliance will be required. |
1. Address signs, decorative flags, signs and banners; |
2. Window signs, logos, graphics painted on or adhered to the glass; |
3. Temporary banners, no larger than 20 square feet in area, displayed no longer than 60 days, indicating special events such as new services offered; |
4. Replacement of "Highland Hospital" and "University of Rochester" branding signs, banners and logos throughout the district; |
5. Seasonal and holiday decorations; |
6. Memorial or historic plaques, markers, monuments or tablets, and the like; |
7. Murals; |
8. Permanent bulletin boards; |
9. Traffic control, safety, parking, no trespassing, informational or directional signs and similar signs; and |
10. Construction, renovation or leasing signs not to exceed 32 square feet in size, erected by a contractor, engineer, architect, real estate or leasing agent and removed at the termination of the portion of the project or activity. |
C. Design standards. |
1. All signs shall be professionally designed and manufactured; |
2. Internal and external illumination is permitted; and |
3. Accent lighting that is complementary to the use and building architecture is permitted. |
D. Permitted permanent signs. The following signs are permitted anywhere in PD #17, subject to the following requirements. Where the thresholds are exceeded, administrative adjustment approval shall be required. |
1. "Highland Hospital" and "University of Rochester" branding signs are permitted throughout PD #17; illumination is permitted. |
2. Kiosks and directory signs are permitted throughout the district and may include interchangeable panels for on-site services or events. |
3. Attached signs, not exceeding two square feet in area for every foot of building frontage. |
4. The following signs are permitted, subject to administrative adjustment as outlined in § 120-191A of the Zoning Code: electronic reader boards, monitors or message centers such that they relate through their design, size and height to pedestrians; conform to the surrounding character; do not materially obscure architectural features or details of buildings, structures or important view sheds; and do not promote driver distraction. |
E. Prohibited signs. |
1. Advertising and rooftop signs. |
2. No sign shall be attached or affixed to light poles, except for decorative banners; trash receptacles; utility poles; street furniture; rocks, ledges, retaining walls or other natural features. |
3. No pennants, ribbons, streamers, sheets, spinners or moving devices. |
F. Maintenance of signs. |
1. Every sign shall at all times be maintained in a safe and structurally sound condition. Signs that do not comply with adequate safety standards shall be removed at the property owner's expense. |
2. Signs must be regularly maintained, including the replacement of worn parts, painting and cleaning. |
3. The full number of illuminating elements of a sign shall be kept in working condition or immediately repaired or replaced. |