This Code shall be known as the "Advertising
Sign Code" of the City of Bloomington, Illinois, and may be so cited
and pleaded and shall be referred to herein as the Code.
That signs should be regulated in order
to protect public investment, to promote the recreational value of
public travel, to preserve natural beauty and to promote the reasonable
orderly and effective display of signs; that the use and display of
signs in a legitimate use of private property and is an integral part
of the business and marketing functions of local economy and serves
to promote and protect private investments in commerce and industry
and that the regulatory standards set forth in this Code are consistent
with customary use in this City and will properly carry out the purposes
of this Code, more severe restrictions being inconsistent with customary
use and ineffective to accomplish the purposes of this Code;
Signs which are unregulated as to size,
location and appearance can distract motorists, interfere with early
identification of traffic control devices, and hinder the smooth and
safe movement of traffic;