[Ord. No. 2014-14 § 9]
Signs which may be displayed along the Anderson Avenue corridor are limited to wall signs, window signs, and awning/canopy signs.
a. Wall Sign Standards.
1. Wall signs may only display the name, with or without a logo, products or services relating to uses occupying the building on which the sign is placed.
2. A wall sign may be placed on the building facade on which the main entrance is located; except that a wall sign may be placed on each facade of a building having street frontage. Where an on-site parking area abuts a building, a wall sign may also be placed at the building entrance from the parking area, provided the parking area is not situated between the building and a street line.
3. Wall signs may not cover any portion of a wall opening and may not be erected in a manner which would impede egress from any door, window, or fire escape.
4. Wall signs are not to extend above the first story of the building or 14 feet, whichever is the lesser, and in any case, are not to extend above a roof line.
5. A minimum height of eight feet is to be maintained from grade to the bottom of the sign, which sign is not to project more than nine inches from the facade.
6. Maximum area is limited to 10% of the first floor area of the facade to which affixed; further providing, the maximum vertical dimension of the sign does not exceed 24 inches. The maximum horizontal dimension is limited to 75% of the facade width. Where a building may have more than one wall sign, the dimensions of any such sign, located on other than the facade having them main entrance, are limited to 75% of the dimensions of the wall sign on the main entrance facade.
7. Walls signs at a building entrance from an on-site parking area, which is not situated between the building and a street line, are limited to an area of 12 square feet and a vertical dimension of two feet.
b. Window Signs.
1. Window signs may be displayed in windows of facades having a street frontage and are limited to display in first story windows.
2. Only one sign is permitted per window to a maximum of two such signs per business use.
3. Maximum sign area is limited to 20% of the window area.
4. The signs may be internally illuminated.
5. Window signs limited to indicate membership in a retail or professional organization or credit card or credit association, to show manufacturers' or required licenses, or advertisements referable to sales within, may be attached to windows on the interior of the business use provided that the aggregate area employed for such purpose shall not exceed 20% of the total window area on which it is located. This percentage includes, but is not limited to, any and all products/stock causing an obstructed view through the window area, In addition, all window tinting on any type of glazing shall be prohibited.
6. All businesses must install a backlight that will have a minimum of a 60-watt light fixture for safety purposes, Installation of this fixture will require a permit from the Building Department and an inspection to be performed by the Electrical Inspector. This fixture must be installed by a New Jersey licensed electrician.
c. Awning/Canopy Signs.
1. Awning/canopy signs may be placed on the first story of a facade having street frontage.
2. Signs are limited to placement on the portion of the awning/canopy, which is parallel to the street line, and may not be placed on the end elevations.
3. Sign copy is limited to the name of the business and street address; a logo(s) is also permitted.
4. Lettering is limited to 18 inches in height.
5. Maximum sign area is limited to 60% of the area of the awning/canopy, excluding the aggregate area of the end elevations.