This chapter is intended to:
1. Encourage sound signage practices and standards with respect to size,
lighting, spacing, placement and type for the purpose of safeguarding
and enhancing properties in each of the Borough's zoning districts;
2. Promote the safety and welfare of the community;
3. Protect public investment in public structures, public spaces and
thoroughfares;
4. Establish a clear process for the review and approval of sign permit
applications and variances, and guidelines for violations and penalties;
and
5. Provide an environment which will promote the orderly growth and
development of business and industry in the Borough.
As used in this article, the following terms shall have the
meanings indicated:
SIGN
Any writing, printing, painting, display, emblem, drawing,
graphic, electronic display, computerized display, or other device
of similar character which 1) is designed to be viewed by the public
and intended to announce, direct attention to, or advertise; and 2)
is a structure or any part thereof or is attached to, painted on,
or in any other manner represented on a building or other structure
supporting the display.
SIGN BASE
The support on which a sign face stands. The sign base shall
not communicate any messages or include business identification.
SIGN FACE
The area or display surface, including the advertising surface
and any framing, trim, or molding, used for the message on a single
plane.
SIGN PANEL
The primary surface of a sign that carries the identifying/advertising
message.
SIGN, A-FRAME
A portable sign comprised of two separate panels or faces
joined at the top and spread apart at the bottom to form the base
on which the sign stands.
SIGN, ADDRESS
The number or other designation assigned to a housing unit,
business establishment, or other structure for all purposes of location,
mail delivery, and emergency services.
SIGN, ANIMATED OR MOVING
Any sign or part of a sign that changes physical position
or light intensity by any movement or rotation or that gives the visual
impression of such movement or rotation. Changeable copy signs as
defined herein are not considered animated or moving signs.
SIGN, ANIMATION
The movement, or the optical illusion of movement of any
part of the sign structure, design or pictorial segment, including
the movement of any illumination or the flashing, scintillating or
varying of light intensity. Also included in this definition are signs
having "chasing action" which is the action of a row of lights commonly
used to create the appearance of motion.
SIGN, AWNING OR CANOPY
Any sign that is a part of or attached to an awning, canopy,
or other fabric, plastic, or structural protective cover over a door,
entrance, window, or outdoor service area. A marquee is not a canopy.
SIGN, BANNER
A sign or outside advertising display having the character,
letters, illustrations, ornamentations, symbol, color, or visual representation
applied to cloth, paper, vinyl, fabric, plastic, or like kind of malleable
material with or without frame. National, state, or municipal flags,
or the official flag of any institution or business, shall not be
considered banners.
SIGN, BUILDING IDENTIFICATION
A small pedestrian-oriented sign attached to a building,
which bears only the name, number(s) and/or logo of the building but
not the tenant and which is intended to be legible only from the pedestrianways
immediately adjacent to the sign.
SIGN, CHANGEABLE COPY
A sign that is designed so that characters, letters, or illustrations
can be changed or rearranged manually to change the message on the
sign without altering the face or surface of the sign.
SIGN, CONSTRUCTION
A temporary sign announcing the name of contractors, mechanics,
or artisans engaged in performing work on the premises and only during
active construction activities.
SIGN, DEVELOPMENT
A temporary sign erected during the period of construction
and/or development of a property by the contractor and developer or
their agent.
SIGN, DIGITAL
A computer programmable sign capable of displaying words,
numbers, symbols, figures, or picture images that can be altered or
rearranged by remote or automatically without physically altering
the face or surface of the sign. These signs typically utilize light-emitting
diode, plasma, or liquid crystal display technology to produce the
character and graphic of the display. Digital signs shall include
static alphanumeric displays and electronic message boards.
SIGN, DIRECTIONAL OR INCIDENTAL
A sign, generally informational, that has a purpose secondary
to the use of the lot or site on which it is located, such as "no
parking," "entrance," "exit," "one way," "loading only," "telephone,"
and other similar directives, and provided that such sign does not
exceed five square feet. Directional, incidental signs shall be located
only in conjunction with site drive entrances and/or internal traffic
drive aisles.
SIGN, EXTERNAL ILLUMINATED
A sign lighted by or exposed to artificial lighting either
by lights on or in the sign or directed toward the sign.
SIGN, FLASHING
A sign that contains an intermittent or sequential flashing
light source or has a light source which is not stationary, varies
in illumination intensity, or contains elements which give the appearance
of any of the aforementioned.
SIGN, FREESTANDING
Any sign supported by structures or supports that are placed
on, or anchored in, the ground and that are independent from any building
or other structure.
SIGN, GOVERNMENTAL
A sign which is owned, installed, and maintained by the Borough
or other governmental agency.
SIGN, GROUND/MONUMENT
A freestanding sign which is completely self-supporting,
has its sign face or base on the ground and has no air space, columns,
or supports visible between the ground and the bottom of the sign.
It shall not be attached to a pole or pylon, nor raised by mounting
on a man-made berm, wall, or similar structure. Pole/pylon signs that
have pole covers which extend from the base of the sign face to the
ground shall not be considered ground/monument signs.
SIGN, HOME OCCUPATION IDENTIFICATION
A sign containing only the name and address of the occupant
of the premises and their occupation. No logos or other advertising
shall be permitted.
SIGN, INFLATABLE
A three-dimensional (3-D) object, filled with air or gas,
and located in such a manner as to attract attention.
SIGN, MARQUEE
A wall sign attached to an integral part of the building
consisting of a roof which is supported by the building and may also
be supported by columns or piers, and which includes porches, porticos,
and porte cocheres, but does not include canopies or awnings.
SIGN, MENU BOARD
A sign that lists for consumers the various options of products,
goods, or services provided by a business.
SIGN, MURAL
A hand-painted, hand-tiled, or digitally printed restorative
image on the exterior wall of a building that does not contain any
commercial message. For definition purposes, a commercial message
is any message that advertises a business conducted, services rendered,
or goods produced or sold.
SIGN, OFF-PREMISES
A sign identifying/advertising and/or directing the public
to a business, or merchandise, or service, or institution, or residential
area, or entertainment which is located, sold, rented, leased, produced,
manufactured and/or furnished at a place other than the real property
on which said sign is located.
SIGN, ON-PREMISES
A sign or display that identifies or communicates a message
related to the activity conducted, the service offered, or the commodity
sold on the premises where the sign is located.
SIGN, PENNANT
Any lightweight plastic, fabric, or other material, whether
or not containing a message of any kind, suspended from a rope, wire,
or string, usually in series, designed to move in the wind.
SIGN, POLE/PYLON
A freestanding sign erected on a pole, poles, pylon, pylons,
or other supporting structure where the bottom edge of a sign face
is installed above the ground. Pole/pylon signs that have pole covers
which extend from the base of the sign face to the ground shall not
be considered ground/monument signs.
SIGN, POLITICAL
A sign which indicates the name, cause or affiliation of
a person seeking public or elected office or on which reference is
made to an issue for which a public election or referendum is scheduled
to be held.
SIGN, PORTABLE
Any sign not permanently attached to the ground or other
permanent structure, or a sign designed to be transported, including,
but not limited to, signs designed to be transported by means of wheels;
signs converted to A- or T-frames; sandwich board signs; balloons
used as signs; umbrellas used for advertising; and signs attached
to or painted on vehicles parked and visible from the public ROW,
unless vehicle is used in the normal day-to-day operations of the
business.
SIGN, PROJECTION
A sign which reproduces a remote image, by optical or any
other means, on any surface.
SIGN, PUBLIC UTILITY
Signs in connection with the identification, operation or
protection of any public utility, on the same lot therewith, provided
that the total sign area on any one street frontage does not exceed
eight square feet.
SIGN, REAL ESTATE
A temporary sign advertising the real estate upon which the
sign is located as being for rent, lease, or sale.
SIGN, REMOTE CHANGEABLE COPY
A sign that is designed so that characters, letters, or illustrations
can be changed or rearranged remotely by electronic or other means
to change the message or sign without altering the face or surface
of the sign.
SIGN, RESIDENTIAL
Any sign located in a district zoned for residential uses
that contains no commercial message except advertising for goods or
services legally offered on the premises where the sign is located,
if offering such service at such location conforms to all requirements
of this chapter.
SIGN, ROOF SIGN
A sign erected on or attached to a roof or a sign attached
to a building that projects above the highest point on a wall that
supports the roofline.
SIGN, SAFETY CONTROL
Public safety sign pursuant to federal, state, or local public
safety regulations.
SIGN, SITE DEVELOPMENT
A sign indicating that the premises is in the process of
being subdivided and/or developed for the future construction of dwellings
or other buildings before any actual construction activity has begun.
SIGN, STATIC ALPHANUMERIC DISPLAY
A type of a digital sign that is only capable of displaying
numbers and letters and that is not designed or programmed to flash,
blink, move, or display multiple messages over a preset time interval.
SIGN, STREAMER
A string or strip of miniature or full size pennants or flags
which may or may not be suspended between two points.
SIGN, SUSPENDED
A sign which is suspended from a structure above into a vehicular
or pedestrian access way, more than one foot from the surface on which
it is mounted, and is mounted usually, but not always, at right angles
to the building.
SIGN, TEMPORARY
Any sign, banner, pennant, valance or advertising display
constructed of cloth, canvas, light fabric, cardboard, wallboard or
other light material, with or without frame, displayed for a period
not exceeding 30 days. Temporary signs shall be permitted to advertise
grand openings, distress sales, change in ownership, or temporary
businesses which have been approved by the Planning Commission, Borough
Council or ZHB.
SIGN, WALL
Any sign painted, attached to, or affixed to a building or
structure, attached flat against the wall surface in such a way that
only one face of a sign is visible.
SIGN, WINDOW
Any sign, picture, symbol, or combination thereof, designed
to communicate information about an activity, business, commodity,
event, sale, or service that is temporarily affixed inside a window
or upon the windowpanes or glass and is visible from the exterior
of the window.
The following shall control the computation of sign area and
height:
1. Computation of area of single-faced signs. The area of a sign face
shall be computed by means of the smallest square or rectangle that
will encompass the extreme limits of the writing, representation,
emblem, or other display, together with any material or color forming
an integral part of the background of the display or used to differentiate
the sign from the backdrop or structure against which it is placed,
but not including any supporting framework, bracing, or decorative
fence or wall when such fence or wall otherwise meets this chapter's
regulations and is clearly incidental to the display itself. Any digital
portions of a proposed sign and/or a sign base that contains a message
or logo shall be included in the calculation of the sign area.
2. Computation of area of multifaced signs. The sign area for a sign
with more than one face shall be computed by adding together the area
of all sign faces visible from any one point. When two identical sign
faces are placed back to back so that both faces cannot be viewed
from any point at the same time, and when such sign faces are part
of the same sign structure and not more than 42 inches apart, the
sign area shall be computed by the measurement of one of the faces.
Any digital portions of a proposed sign and/or sign base that contains
a message or logo shall be included in the calculation of the sign
area.
3. Computation of height. The height of a sign shall be computed as
the distance from the base of the sign at normal grade to the top
of the highest attached component of the sign. Normal grade shall
be construed to be the lower of 1) existing grade prior to construction
or 2) the newly established grade after construction, exclusive of
any filling, berming, mounding, or excavating solely for the purpose
of locating the sign. In cases in which the normal grade cannot reasonably
be determined, sign height shall be computed on the assumption that
the elevation of the normal grade at the base of the sign is equal
to the elevation of the nearest point of the crown of a public street
or the grade of the land at the principal entrance to the principal
structure on the zone lot, whichever is lower.
In all nonresidential districts (MU, TND-MU, TND-C, C Districts),
the following signs shall be permitted:
1. Any sign permitted in any residential districts and subject to any
stated condition for said residential district sign.
2. Wall signs.
A. The building identification wall signs (or signs) shall not be greater
than one square foot multiplied by the width, in feet, of the principal
building frontage along the public ROW or a maximum of 100 square
feet.
B. Where a building has frontage on more than one public road, the owner,
occupant or agent may erect a sign on each wall facing the frontage,
with each sign meeting the square footage requirements of this section,
provided that all other provisions of this section are observed.
C. Wall signs shall not extend beyond the side edges of any wall in
either direction, nor shall the sign extend above the roofline of
buildings having flat roofs, the deck line of buildings having mansard
roofs or the gutter line of buildings having gable, hipped, or gambrel
roofs.
D. Wall signs shall only identify the owner of or enterprise conducting
the business, the business engaged in or upon the premises, or products
or services sold or any combination thereof.
E. Wall signs for multiple occupancy buildings:
1)
Where several businesses or uses occupy a building, each business
may be permitted to a share of the building's allowable sign
area, at the direction of the building owner.
2)
If the owner permits the allowable square footage to be shared,
the owner shall develop guidelines which require all signs located
on the building to be compatible in terms of size, type, style, color,
lighting, and design characteristics. A copy of these guidelines shall
be filed with the sign permit and shall be a condition of permit approval.
3. Ground/pole signs.
A. All properties within nonresidential districts are permitted one
ground/pole sign.
B. The square foot area of ground/pole signs shall be limited to one
square foot of sign area for every one linear foot of property frontage
on a public ROW; but no ground/pole sign shall be permitted to exceed
an area of 50 square feet for each side.
C. When property is occupied by a business without a building, an applicant
shall be permitted one permanent identification sign not exceeding
40 square feet. Such sign shall be located at least 15 feet back from
the street ROW.
D. The maximum height of a ground/pole sign shall be 20 feet. The minimum
height of the bottom edge of any ground/pole sign shall be 10 feet,
except when it is erected as a monument sign.
E. Ground/pole signs are not permitted in the public ROW.
F. The building setback or build-to line shall be the location standard
for ground/pole signs. In no case shall a setback of less than 15
feet from the street ROW line be permitted. Ground/pole signs shall
also be located a minimum of five feet from any building and 10 feet
from any side property line.
G. For signs over 10 square feet in area, an additional one foot of
separation from adjacent side property lines shall be required for
every 10 square feet of sign area.
4. Wall plaques.
A. Wall plaques shall be all signs extending no more than 1 1/2
inches from the walls to which they are attached. The edges of wall
plaques shall be rounded, tapered or treated in any other manner.
B. There shall be no minimum height above ground level for wall plaques.
C. Wall plaques shall have a maximum of three square feet.
D. Signs mounted perpendicular to the wall surface (including those
over the public ROW) are only permitted in the TND-C District.
E. Signs mounted perpendicular to the wall surface to which they are
affixed shall have their bottom edge at sufficient height above the
ground or other supporting surface as to assure no interference with
pedestrian or vehicular traffic under or around the sign, and in any
event at a height not less than 10 feet.
F. When extending over a vehicular cartway, the minimum height above
ground or cartway shall be 15 feet.
G. Signs mounted perpendicular to the wall surfaces shall not protrude
more than eight feet beyond the wall surface to which they are attached.
H. Signs mounted perpendicular to the wall surface shall be limited
to a maximum area of 32 square feet.
5. Temporary signs.
A. Temporary signs shall be a maximum of 32 square feet in area.
B. Temporary signs shall be located a minimum of 15 feet from any property
or ROW lines and shall comply with all other height and location requirements
of the category of permanent signs which they emulate. Temporary signs
must be located on the same lot as the use which they advertise.
C. All temporary signs shall be attached to a building or the ground
in a manner satisfactory to the Zoning Officer, in protecting the
public health, safety and welfare.
D. The period of the temporary sign shall not exceed 30 days, unless
otherwise authorized herein, and the sign shall be removed immediately
upon expiration of the permit.
E. Permits for temporary signs for the same use or lot shall not be
issued more than four times in any calendar year.
F. The sign permit shall be attached to temporary signs for the duration
of the permitted use and easily visible from the street.
6. Window signs.
A. Window signs shall be permitted to be installed on the inside of
the window of nonresidential structures only.
B. Window signs shall not cover more than 25% of the glazing of any
window.
C. The copy of a window sign shall be designed to communicate information
about an activity, business, community event, or a sale or service
offered.
D. Window signs shall not be permanently affixed to a window or windowpanes.
7. Advertising on awnings and canopies.
A. Advertising on awnings and canopies shall be limited in size to a
maximum of 50% of the allowable size of the wall sign permitted on
the same structure. Such signage shall only include the name and/or
logo of the business, industry, or pursuit conducted therein.
B. Canopies shall comply with the height requirements of projecting
signs as identified in this article.
8. Marquee signs. Marquee signs may be attached only to the front and
sides of marquees and shall not project beyond the edges or the bottom
of the marquee, nor extend more than 10 inches horizontally from the
surface of the marquee.
9. Directional signs. Directional signs are permitted in nonresidential
districts.
10. Digital signs.
A. No digital sign face shall be installed, except as part of a wall
or ground/pole sign and the placement and manner of installation of
digital sign faces shall be subject to the placement and installation
restrictions for the same.
B. No digital sign shall be brighter than is necessary for clear and
adequate visibility.
1)
All digital signs shall have installed ambient light monitors
and shall at all times allow such monitor to automatically adjust
the brightness level of the digital sign based on ambient light conditions
so as to minimize and keep consistent sign brightness.
2)
The maximum brightness level for such signs shall not exceed
5,000 NITS when measured at the sign's face between dawn and
dusk, as those times are determined by the National Weather Service.
3)
The maximum brightness level for such signs shall not exceed
300 NITS when measured at the sign's face between dusk and dawn,
as those times are determined by the National Weather Service.
4)
No permit shall be issued for the installation of a digital
sign unless the applicant has submitted a written certification from
the sign manufacturer certifying that the light intensity of the sign
has not been preset to exceed the illumination levels established
herein and that the intensity level is protected from end-user manipulation
by password protected software or similar security measures.
C. All digital signs shall contain a default mechanism that will cause
the sign to revert immediately to a black screen in instances of malfunction.
D. Digital signs, exclusive of static alphanumeric displays, shall additionally
be subject to the following operational limitations:
1)
Each message or image shall remain static and unchanged for
a period of no less than 15 seconds.
2)
No message or image shall be permitted to blink, flash, or move.
3)
No message shall display any characters with a height of less
than nine inches.
4)
No message shall display more than 12 individual words.
5)
Each message or image shall be complete without continuation
of content to the next display or to another sign.
6)
Each message or image shall be followed by a transition period
in which the display reverts to a black screen for a minimum period
of three seconds.
7)
No digital sign shall emit any sound or audio message.