For the purpose of this article, certain terms and words pertaining to signs are hereby defined. The general rules of construction contained in Article
XIV are applicable to these definitions. The following terms shall have the meanings indicated:
ACCESSORY SIGN
A sign relating only to uses of the premises on which the
sign is located or to products sold on the premises on which the sign
is located or indicating the name or address of a structure or the
occupants or management of a structure on the premises where the sign
is located.
DETACHED SIGN
A sign not attached to or painted on a structure, but which
is affixed to the ground. A sign attached to a flat surface such as
a fence or wall, not a part of a structure, shall be considered a
detached sign.
DOUBLE-FACED SIGN
A sign with two parallel, or nearly parallel, faces back
to back and located not more than 24 inches from each other.
FLASHING SIGN
An illuminated sign on which the artificial or reflected
light is not maintained stationary and constant in intensity and color
at all times when in use. Any sign which revolves or moves, whether
illuminated or not, shall be considered a flashing sign.
FLAT SIGN
Any sign attached to, and erected parallel to the face of,
or erected or painted on the outside wall or window of a structure
and supported throughout its length by such wall or structure and
not extending more than 18 inches from the structure wall.
ILLUMINATED SIGN
Any sign, except a neon sign, designed to give forth artificial
light or designed to reflect light from one or more sources of artificial
light erected for the purpose of providing light for the sign.
INDIRECTLY ILLUMINATED SIGN
A sign which does not produce artificial light from within
itself but which is opaque and backlighted or illuminated by spotlights
or floodlights not a part of or attached to the sign itself, or a
sign within but with no exposed or exterior bulbs, tubes or other
light source.
MARQUEE SIGN
Any sign attached to or hung from a marquee. For the purpose
of this article, a "marquee" is a covered structure projecting from
and supported by the structure with independent roof and drainage
provisions and which is erected over a doorway or doorways as protection
against the weather.
PROJECTING SIGN
A sign which is attached to and projects more than 18 inches
from the face of a wall of a structure. The term "projecting sign"
includes a marquee sign.
SIGN
A structure, display or device that is arranged, intended,
designed or used for advertisement, announcement, identification,
description or direction.
SIGN AREA
That area within a line including the outer extremities of
all letters, figures, characters and delineations, or within a line
including the outer extremities of the framework or background of
the sign, whichever line includes the larger area. The support for
the sign background, whether it be columns, pylon or a structure or
part thereof, shall not be included in the sign area. Only one side
of a double-faced sign shall be included in a computation of sign
area; for other signs with more than one face, each side shall be
included in a computation of sign area. The area of a cylindrical
sign shall be computed by multiplying 1/2 of the circumference by
the height of the sign.