(a) 
No sign shall be installed, erected, altered or used without first filing an application therefor and obtaining a permit from the city's administrative officer, except as provided in section 15-64. An application for a sign permit shall be made upon forms provided by the city's administrative officer and shall contain or be accompanied by such plans, drawings and specifications as are necessary to fully advise the city's administrative officer of the type, size, shape, location, construction and materials of the proposed sign and the building, structure or premises on which it is to be placed. The application shall detail all the copy or material to be placed on the sign, all of which copy and material shall be pertinent to the use of the property on which the sign is to be erected.
(b) 
The city's administrative officer shall approve or disapprove sign applications for temporary signs.
(c) 
The city's administrative officer shall refer all sign applications for permanent signs not excepted by section 15-64 to the architectural review board for review of location, design, scale, size, material, color, lighting and aesthetic appeal. The architectural review board shall recommend that the application be approved, disapproved or revised. If the application is approved, the city's administrative officer shall issue a permit for the sign. If the architectural review board recommends that the application be disapproved or revised, the applicant may appeal such recommendation to the city council for final action. If the city council approves the application after review of the architectural review board recommendation, the city's administrative officer shall issue a permit for the sign, otherwise it shall be denied. The architectural review board shall have the authority to approve any sign that may deviate from any regulation found within this code.
(Ordinance 2105, exh. A, adopted 7/23/2018)
(a) 
Each application for a sign permit shall include an agreement on the part of those proposing to erect the sign and the owner and tenant of the premises on which it is to be erected that they will protect, indemnify and hold harmless to city against all liability in connection with the erection, use and maintenance and removal of the sign, and that they will comply at all times with all provisions of this article.
(b) 
Except as otherwise provided herein, it is unlawful for any person to erect, alter, or relocate within the city or its extraterritorial jurisdiction any sign, as defined herein, without complying with the following requirements:
(1) 
Completion of a sign permit application;
(2) 
Review and approval of a sign permit.
(c) 
The procedures to be followed in fulfilling the intent of these sign regulations are as follows:
(1) 
A sign permit application must be obtained from the city;
(2) 
The sign permit application must be properly completed and returned to the city staff, along with payment of the sign application fee established by council;
(3) 
The administrative officer or his designated representative shall review the sign permit application and, if the application is properly completed and meets the general requirements of this Code, shall place the application on the architectural review board's agenda or approve the sign request if architectural review board approval is not required;
(4) 
The architectural review board will approve, reject or approve upon condition, the sign permit application;
(d) 
Sign permit application—Information required. An application will not be considered complete until all items listed below are submitted. No application will be submitted to the board until it is considered complete by the city staff. An application for a sign permit shall contain the following information:
(1) 
Name, address, telephone number of the applicant and date of application;
(2) 
Name, address, telephone number of the business and name and telephone number of the owner/manager;
(3) 
Numerical location of building structure upon its lot; block and plat designation; and street address upon which the sign is to be located;
(4) 
Position of the sign on the building or on the ground in both site plan view drawn to scale, and elevation views drawn to scale;
(5) 
A set of scaled drawings of the plans and specifications, including size and color of the proposed sign and its various parts, the style of lettering, the message, lighting, type of material of which it is fabricated and the method of attachment to the building or to the ground and indicating associated landscaping;
(6) 
A color sketch or color photograph of the sign and building, as well as any contiguous street or building in order to display how they would appear in relation to one another;
(7) 
Name of person or persons constructing or erecting the sign;
(8) 
Written consent of the owner of the building, structure, and land to which or on which the sign is to be erected;
(9) 
Location, dimensions, and description of any existing sign(s) on the property;
(10) 
Signed and sealed plans by a registered engineer including stress sheets and calculations showing that the structure is designed for dead load and wind pressures in any direction, for multi-tenant signs, projecting signs, or any other sign that may pose a safety risk to individuals, in the amount required by this and all other laws of the state or federal government and ordinances of the city;
(e) 
Representations by applicant. All representations, whether oral or written, made by the applicant or his agent on behalf of the application for a sign permit under this chapter become conditions upon which the permit is issued. It shall be unlawful for the permittee to vary from such representations unless the permittee first makes application, as required by the provisions of this chapter, to amend the permit and such amendment is approved.
(Ordinance 2105, exh. A, adopted 7/23/2018)
(a) 
(Reserved)
(b) 
Only one (1) permit and permit fee is required for an identification sign even though all parts of the sign are not directly connected to one another.
(c) 
A two-sided sign shall count as one (1) sign for the purposes of requesting a permit and paying a fee.
(d) 
A separate fee shall be paid by each business listed separately on a directory sign. If the shopping center is identified by a name or logo, the landlord shall pay a separate fee. No fee shall be due from the landlord for that portion of a directory sign that includes only the address.
(e) 
A new fee is not required to re-file or appeal an application that has not been approved.
(f) 
In addition to the application fees set out in paragraph (a), a separate building permit shall be required for erection of permanent signs, except those of a banner style, flat style less than one (1) inch thick, or a sign box insert replacement. The estimated cost of the sign and the cost of installation/erection of the sign(s) shall be used to determine the building permit fee as set out in the schedule of fees shown in section 5-30 [building permit fees] of this Code.
(g) 
Demolition of permanent signs shall require a building demolition permit. The estimated cost of the removal shall be used to determine the building permit fee as set out in the schedule of fees shown in section 5-30 [building permit fees] of this Code.
(h) 
A separate electrical permit shall be required for the installation, connection, or disconnection of electrified signs, with the electrical permit fee being as provided in section 5-163 [schedule of fees] of this Code. Only a properly licensed electrician (Master grade) may secure said permit.
(Ordinance 2105, exh. A, adopted 7/23/2018)
Each permit issued shall bear a serial number.
(Ordinance 2105, exh. A, adopted 7/23/2018)
No permits shall be required for the following signs:
(1) 
Signs not exceeding one (1) square foot of display surface on a residence or apartment building, stating the name and address of an occupant.
(2) 
Maintenance and repairs to existing signs for which a valid sign permit was obtained, if required at the time of the initial installation, provided the sign area or height is not increased.
(3) 
Nonilluminated signs pertaining to the sale or rental of property not exceeding a display surface of thirty-two (32) square feet in business districts B-1, B-2 and B-3 and not exceeding six (6) square feet in all other zoning districts. Such signs shall be located entirely on private property and affixed to a structurally sound building, fence, wall, post, stake, or other structure on the premises advertised, and may advertise property only for the use for which it is zoned. [The surface area limitation noted above is for the total surface area of all signs falling in this category, not per sign.]
(4) 
Signs or markers used by a public utility holding a franchise from the city to designate bus stops.
(5) 
Political signs, erected wholly on private property (not including an easement or other encumbrance that allows the city to use the property for a public purpose) with the consent of the owner may be erected, but are limited to a sign area of thirty-six (36) square feet, are six (6) feet or less in height, and shall not be illuminated or have any moving elements.
(6) 
Signs providing directions to churches, public schools, public buildings or service clubs may be placed in any business or residential district provided signs are not in excess of six (6) square feet and permission of the owner of the property on which they are placed is first obtained and provided that no more than four (4) such signs for any one (1) institution may be placed in the city.
a. 
Signs erected by the City of Alamo Heights, to provide directions or identify entrances to city limits, shall have no limits on numbers, size, or area of signs.
(7) 
Sign or decal (or their equivalent) replicas located inside the business of credit/charge cards accepted by the business, logo or name of check approval agencies used or services provided (e.g. PULSE, ATM, etc.).
(8) 
Decals (or their equivalent) indicating business membership in chambers of commerce and professional organizations or associations.
(9) 
Decals (or their equivalent) indicating the security service(s) employed or used by the business.
(10) 
Emergency notification notices.
(11) 
Any notice, sign or license required by any government agency, law or regulation.
(12) 
Signs indicating business hours of operation which do not exceed two (2) square feet in size.
(13) 
Signs necessary to ensure safety.
(14) 
Internal directory signage inside a building and intended to assist pedestrian traffic in a shopping center or office building (this includes the business identification neatly painted or affixed to the window(s) for pedestrians to be able to identify the business they are walking by).
(15) 
Signage inside a business or office intended for the information and use of customers inside the business or office building including, but not limited to, identification and pricing of merchandise on display or for sale, door or area identification signs, advertisements and information on services available. This exemption applies even if the signs can be seen through a window.
(16) 
Signs prohibiting activity (e.g. "no smoking", "no animals," "no entrance," "no soliciting," "no trespassing/private property," etc.).
(17) 
Signs announcing civic, community or charitable activities or functions.
(18) 
Signs outside restaurants or meeting establishments announcing routine or periodic meetings of civic, community or service organizations (e.g. Rotary, Lions, etc.).
(19) 
Help wanted signs.
(20) 
Signs that cannot be seen from the street.
(21) 
Parking signs (e.g. "no parking," "reserved," "space numbers," "directions," etc.) which do not exceed three (3) square feet in size.
(22) 
Instructional signs (e.g. "entrance," "exit," "drop off point," "pick up here," "deposit here," "order here," etc.) which do not exceed three (3) square feet in size.
(23) 
Signs indicating availability of public telephones or restrooms.
(Ordinance 2105, exh. A, adopted 7/23/2018)
Any permit which does not comply with the provisions of this article, or which is issued in violation of any provision hereof, shall be void and no right or privilege whatever shall accrue thereunder.
(Ordinance 2105, exh. A, adopted 7/23/2018)