This title of the Roseville Municipal Code shall be known and may be cited as “the Sign Ordinance of the City of Roseville” and is referred to within Title
17 as “this title.” The ordinance codified in this title is adopted pursuant to California
Government Code Sections 65000 et seq., 65850(b), 38774, 38775,
Business and Professions Code Sections 5200 et seq. and 5490 et seq.,
Civil Code Section 713, and other applicable state laws.
(Ord. 4648 § 2, 2008)
This title regulates signs, as defined herein, when they are
on private property or otherwise project from private property over
or into city property.
(Ord. 4648 § 2, 2008)
The city council adopts the ordinance codified in this title
based upon the following findings:
A. Signs
are an essential element of any community. As such, their location,
number, size, design, and relationship to each other and to other
structures have a significant influence upon a community’s appearance
and welfare, and a resultant effect upon a viewer’s perception
of the community. Signs serve a useful purpose in communicating messages,
whether commercial, non-commercial, or merely informative, or otherwise.
B. Where
signs are not properly regulated and maintained, they contribute to
visual clutter, confusion, aesthetic blight, and create an unpleasant
impression. They may cause traffic hazards and impede rather than
enhance commerce and communication. In such situations, signs may
fail to achieve their original objective of communication. Failure
to appropriately regulate signs adversely affects the public health,
safety and welfare.
(Ord. 4648 § 2, 2008)
The purpose of this title is to create a comprehensive and balanced
system of sign regulation which will facilitate communication and
simultaneously serve various public interests, including but not limited
to safety and community esthetics. It is the intent of this title
to authorize the use of signs which:
A. Encourage
a desirable urban character consistent with the general plan.
B. Preserve
and improve the appearance of the city as a place to live, work and
visit.
C. Eliminate
confusing, distracting, or dangerous sign displays which interfere
with vehicular traffic and the safety of drivers, passengers and pedestrians.
E. Provide
for fair and equal treatment of sign users.
F. Promote
ease of sign ordinance administration.
(Ord. 4648 § 2, 2008)
If any section, sentence, clause, phrase, word, portion or provision
of the ordinance codified in this title is held invalid or, unconstitutional,
or unenforceable, by any court of competent jurisdiction, such holding
shall not affect, impair, or invalidate any other section, sentence,
clause, phrase, word, portion, or provision of said ordinance which
can be given effect without the invalid portion. In adopting said
ordinance, the city council affirmatively declares that it would have
approved and adopted said ordinance even without any portion which
may be held invalid or unenforceable.
(Ord. 4648 § 2, 2008)
Subject to the land owner’s consent, a noncommercial message of any type may be substituted, in whole or in part, for any commercial message or any other noncommercial message provided that the sign structure or mounting device is legal without consideration of message content. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this title. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial message over any other noncommercial message. This provision does not create a right to increase the total amount of signage on a parcel, nor does it affect the requirement that a sign structure or mounting device be properly permitted. This provision applies to all chapters within this title except Chapter
17.17.
(Ord. 4648 § 2, 2008)
The inclusion of diagrams is for illustrative purposes only.
Where a diagram conflicts with text, the text shall control.
(Ord. 4648 § 2, 2008)