The words used in this title shall be construed to have the
meanings ascribed to them in this chapter.
(Ord. 4648 § 2, 2008)
“Abandoned sign” or “obsolete sign”
means a sign advertising a use, occupancy, or product which no longer
exists, in the case of billboards, or which no longer exists on the
site where the sign is located, in the case of on-site signs, for
a period of 90 days.
(Ord. 4648 § 2, 2008)
“Advertising for hire” means the business or enterprise
of promotion of the messages of others, usually for a fee or other
consideration, in contrast to self-promotion. This term has the same
meaning as “general advertising.”
(Ord. 4648 § 2, 2008)
An A-frame sign (aka sandwich board sign) is defined as a portable
sign capable of standing without support or attachment.
(Ord. 4985 § 1, 2011)
A.
“Area
of freestanding sign” means the area of the display face and
other communicative elements of the sign. It does not include embellishments
such as the monument base, pole covers, framing or decorative roofing,
provided that there is no advertising copy on or attached to such
embellishments. If the freestanding sign is double faced, only one
face is used to calculate sign area. If the freestanding sign has
more than two faces, each face is used to calculate the sign area.
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B.
“Area
of wall sign” means the total area of the sign, including all
structures framing the sign, such as background embellishments or
the area contained within a rectangle or square drawn completely around
the display surface, or drawn completely around the individual letters
or logos.
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(Ord. 4648 § 2, 2008)
“Auto mall” means a group of 10 or more commercial
uses engaged in the sale and service of motor vehicles, planned and
developed in a joint manner covering an area of ninety acres or more.
(Ord. 4648 § 2, 2008)
“Banner” means a temporary sign constructed of a
strip of cloth, paper, plastic, or other flexible material upon which
copy is written and which is supported between poles or sticks or
fastened to buildings or other structures.
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(Ord. 4648 § 2, 2008)
“Banner sign program” means a program administered
by the city’s planning and redevelopment department for the
placement of streetlight banner signs in downtown Roseville.
(Ord. 4648 § 2, 2008)
“Billboard” means a permanent sign in a fixed location
which meets any one or more of the following criteria:
A.
It
is used, in whole or in part, for the display of off-site commercial
messages;
B.
It
constitutes principal, separate or secondary use, as opposed to an
accessory, ancillary or appurtenant use, of the parcel on which it
is located;
C.
An
outdoor sign used as advertising for hire or general advertising,
i.e., on which display space is made available to parties other than
the owner of the sign or the property on which it is placed; or
D.
An
off-site outdoor advertising sign on which space is leased or rented.
(Ord. 4648 § 2, 2008)
“Building complex” means a development of four or
more commercial buildings, tenants, or uses, intended to function
in a joint manner, regardless of sequence of build-out. Characteristics
of a building complex may include, but are not limited to, shared
parking facilities, reciprocal access, and common building design.
A building complex may include multiple tenants or owners, freestanding
pad buildings, and may be situated on one or more lots or parcels.
Development of a specific plan large lot parcel does not necessarily
result in a building complex as herein defined.
(Ord. 4648 § 2, 2008)
“Building façade” means the exterior elevation
of a building or individual use (whichever is applicable) which has
the primary entrance for such building or use. For the purpose of
sign regulations limiting sign length, the length of the building
façade or tenant space means the length of a single, uninterrupted
wall plane occupied by the tenant (see illustrative example below).
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(Ord. 4648 § 2, 2008; Ord. 6661 § 1, 2023)
“Building official” means the building official
of the city or the building official’s designee.
(Ord. 4648 § 2, 2008)
“Building sign” means a wall sign.
(Ord. 4648 § 2, 2008)
“City” means the City of Roseville.
(Ord. 4648 § 2, 2008)
“City construction projects” means projects financed
in whole or in part by the City of Roseville or the redevelopment
agency of the City of Roseville, including, but not limited to, construction
of public buildings, street improvements, sewer or water lines and
electric utilities.
(Ord. 4648 § 2, 2008)
“City council” or “council” means the
city council of the City of Roseville.
(Ord. 4648 § 2, 2008)
“Civic core area” means that area containing parcels
fronting on Vernon Street, between Folsom Street and Douglas Boulevard.
(Ord. 4648 § 2, 2008)
“Clear vision triangle” means the area created by
drawing an imaginary line between points 30 feet back from where the
curb lines of the intersection quadrant meet.
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(Ord. 4648 § 2, 2008)
“Commercial message” means a message that relates
primarily to economic interests such as the exchange of goods and
services.
(Ord. 4648 § 2, 2008)
“Construction sign” means a sign displayed on a
parcel where actual physical construction is ongoing, pursuant to
a duly issued building permit.
(Ord. 4648 § 2, 2008)
“Corporate center” means a 10 to 50 acre site with
three or more buildings containing, in the aggregate, more than 100,000
square feet of developed office space. A corporate center shall also
contain all of the following:
A.
Self-contained
reciprocal parking;
B.
Common
conference facilities;
C.
On-site
restaurants (or proximity to restaurants);
D.
Signage
and identity for occupants or tenants;
E.
Exercise
facility, showers, and lockers; and
F.
Cohesive
architectural design.
(Ord. 4648 § 2, 2008)
“Design committee” means the design committee of the city established by Chapter 19.70 of the Roseville Municipal Code.
(Ord. 4648 § 2, 2008)
“Development project sign” means a temporary sign
located on a parcel where development has been approved but actual
physical construction has not yet begun.
(Ord. 4648 § 2, 2008)
“Directional sign” means an on-site sign designed
to guide vehicular or pedestrian traffic that does not promote or
advertise a business, property or product.
(Ord. 4648 § 2, 2008)
“Director” means the planning and redevelopment
director of the city or the director’s successor or designee.
(Ord. 4648 § 2, 2008)
“Directory sign” means a sign listing the names
and locations of occupants or activities conducted within a building
or group of buildings.
(Ord. 4648 § 2, 2008)
“Downtown specific plan area” means a 176-acre area
encompassing historic old town, Vernon Street, and Royer and Saugstad
Parks. This area is further defined in the downtown specific plan
(Ord. 4728 § 1, 2009)
“Establishment” means any nonresidential use of
land involving structures, as defined in the building code.
(Ord. 4648 § 2, 2008)
“Fascia” means the vertical area above the building
wall and below the roof slope or roof line.
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(Ord. 4648 § 2, 2008)
“Flag” means a piece of cloth or canvas, usually
rectangular or triangular in shape, bearing symbolic images.
(Ord. 4648 § 2, 2008)
“Freestanding pad building” means a building within
a building complex not attached to the major tenant.
(Ord. 4648 § 2, 2008)
“Freestanding sign” means any sign not affixed to
a building including, but not limited to, a “ground mounted
sign,” “detached sign,” “pole sign,”
or “monument sign.”
(Ord. 4648 § 2, 2008)
“Freeway” means Interstate 80 or Highway 65, or
other highway designated as “freeway” by state or federal
law.
(Ord. 4648 § 2, 2008)
“Garage or yard sale sign” means a temporary, on-site
sign advertising a garage or yard sale.
(Ord. 4648 § 2, 2008)
“General advertising” means the business or enterprise
of advertising or promoting the messages of others, usually for a
fee or other consideration. General advertising is in contrast to
self-promotion. See also: Advertising for hire.
(Ord. 4648 § 2, 2008)
“Governmental sign” or “sign required by law”
means either a sign installed by a governmental entity or by a private
individual or business as required or authorized by federal, state
or local law.
(Ord. 4648 § 2, 2008)
“Grade” means the elevation of the finished surface
of the ground or paving.
(Ord. 4648 § 2, 2008)
“Height of freestanding sign” means the actual distance
from the grade at the top of curb, or if no curb exists then the edge
of the right-of-way along which a sign is placed or oriented, to the
highest point of the sign, or any structural or architectural component
of the sign. When the grade at the edge of the right-of-way is higher
than the site on which the sign is placed, that portion of the sign
below the grade at the edge of the right-of-way shall not be included
in determining the sign’s overall height.
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(Ord. 4648 § 2, 2008)
“Home occupation sign” means a sign located at a
residence advertising a business, profession, or occupation conducted
in the residence or by persons residing in the residence.
(Ord. 4648 § 2, 2008)
“Hotel” means an establishment that provides lodging
and usually meals and other services for travelers and other paying
guests.
(Ord. 4691 § 2, 2008)
“Illuminated sign” means a sign illuminated with
artificial light by any means, whether internal or external.
(Ord. 4648 § 2, 2008)
“Individual uses” means a nonresidential use of
property located in nonresidential zones, but not located in a building
complex.
(Ord. 4648 § 2, 2008)
“Inflatable sign” means any object enlarged or inflated
which floats, is tethered in the air, is activated by air or moving
gas, or is located on the ground or on a building with or without
copy or other graphic.
(Ord. 4648 § 2, 2008)
“Informational sign” means a sign erected for the
safety or convenience of the public including but not limited to “restrooms,”
“telephone,” “danger,” “No Smoking,”
“Manager’s Office,” and other signs of similar nature
that do not promote or advertise a business, property or product or
relate to debate on topics of public concern.
(Ord. 4648 § 2, 2008)
“Major tenant” means a single tenant who occupies
at least 40,000 square feet or 50 percent of floor area of a building
complex.
(Ord. 4648 § 2, 2008)
“Memorial sign” means an informational noncommercial
sign erected in remembrance of any historic occasion or occurrence
of significance to the general public.
(Ord. 4648 § 2, 2008)
“Menu/order board sign” means a sign installed in
a drive through facility and oriented to be seen primarily by drive
through customers (also commonly known as a “drive-through sign”).
(Ord. 4648 § 2, 2008)
“Mobile billboard” means a sign mounted on a vehicle
or trailer that is used for general advertising or advertising for
hire. A vehicle which advertises the company of its primary use is
not considered a mobile billboard.
(Ord. 4648 § 2, 2008)
“Monument sign” means a freestanding sign with a
solid or decorative base.
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(Ord. 4648 § 2, 2008)
“Multifamily residential project” means three or
more residential units on a single parcel not located in a single
family zoning district or three or more residential units on more
than a single parcel not located in a single-family zoning district
developed as one project (e.g., condominiums).
(Ord. 4648 § 2, 2008)
“Noncommercial sign” means a sign with a message
which is not commercial in nature. Such messages typically relate
to debatable matters of public concern, such as, by way of example
and not limitation, advocacy on politics, religion, arts, science,
philosophy, commentary on governmental policy, etc.
(Ord. 4648 § 2, 2008)
“Off-site sign” means a sign which advertises any
business, product, person, activity, event or service not conducted,
sold, manufactured, offered, or located on the premises where the
sign is located.
(Ord. 4648 § 2, 2008)
“On-site sign” means a sign which advertises or
pertains to any business, product, person, activity, event or service
conducted, sold, manufactured, offered, or located on the premises
where the sign is located. In the case of a shopping center, shopping
mall, or building complex, an establishment or tenant within the complex
is “on-site” anywhere within the complex, even if the
complex is located on more than one parcel.
(Ord. 4648 § 2, 2008)
“Open house directional sign” means a temporary
sign, either on-site or off-site, which indicates the location of
an open house for a private residence offered for sale.
(Ord. 4648 § 2, 2008)
“Parcel” means a legal parcel of land or lot in
compliance with the Subdivision Map Act (California Government Code
Section 66410 et seq., as it may be amended).
(Ord. 4648 § 2, 2008)
“Pennant” means a piece(s) of cloth, paper, or plastic,
intended to be individually supported or attached to each other by
means of rope, string or other material, and intended to be hung on
a building(s) or other structure(s) or between poles that does not
include any company logo or other form of copy.
(Ord. 4648 § 2, 2008)
“Planned sign permit program” means sign criteria
established for proposed signs of a tenant or multiple tenants within
a building complex.
(Ord. 4648 § 2, 2008)
“Premises“ means a tract of real property in a single
ownership or in a building complex which is not divided by a public
street or right-of-way.
(Ord. 4648 § 2, 2008)
“Primary entrance” means a main public entrance
to the property, building, or tenant space.
(Ord. 4648 § 2, 2008)
“Programmable electronic sign” means a changeable
and illuminated wall sign made up of a field of individual electronic
elements or mechanical grids that, when programmed and activated,
create still or moving images, words, or numbers.
(Ord. 4648 § 2, 2008)
“Projecting sign” means a wall sign which protrudes
horizontally more than one foot from the wall to which it is attached.
(Ord. 4648 § 2, 2008)
“Raceway” means a channel box that holds sign letters
in place and houses the electrical wiring of a sign.
(Ord. 4648 § 2, 2008)
“Real property for sale sign” or a “real property
for rent sign” means an on-site sign advertising the availability
for sale or rental of the property on which it is placed.
(Ord. 4648 § 2, 2008)
“Regional mall” means the uses located on North
Central Roseville specific plan parcel 35.
(Ord. 4648 § 2, 2008)
“Riverside Gateway specific plan area” means that
area containing parcels fronting on Riverside Avenue between Douglas
Boulevard and Darling Way.
(Ord. 4648 § 2, 2008)
“Roof line” means the line formed by the junction
of the roof and the outside wall of any building.
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(Ord. 4648 § 2, 2008)
“Roof sign” means a sign erected, or projecting
or protruding, on or above the roof line of a building or a sign painted
on or attached directly to the roof.
(Ord. 4648 § 2, 2008)
“Searchlight” means an apparatus containing a light
source and a reflector for projecting a high-intensity beam or beams
of light into the sky.
(Ord. 4648 § 2, 2008)
A.
“Sign”
means any device, structure, fixture, or placard displaying graphics,
symbols, and/or written copy for the primary purpose of communicating
with the public, when such image is visible from any public right-of-way.
B.
Notwithstanding
the generality of the foregoing, the following are not within this
definition:
1.
Personal
Appearance. Items or devices of personal apparel, decoration or appearance,
including tattoos, makeup, wigs, costumes, masks, etc. (but not including
commercial mascots);
2.
Manufacturers’
Marks. Marks on tangible products, which identify the maker, seller,
provider or product, and which customarily remain attached to the
product even after sale;
3.
Fireworks.
The legal use of fireworks, candles and artificial lighting not otherwise
regulated by this title;
4.
Mass
Transit Graphics. Graphic images mounted on trains or duly licensed
mass transit vehicles that legally pass through the city;
5.
Vehicle
and Vessel Insignia. On-street legal vehicles and properly licensed
watercraft: license plates, license plate frames, registration insignia,
noncommercial messages, messages relating to the business of which
the vehicle or vessel is an instrument or tool (not including general
advertising) and messages relating to the proposed sale, lease or
exchange of the vehicle or vessel;
6.
Grave
stones and grave markers;
7.
Newsracks
and newsstands;
8.
Shopping
carts, golf carts, and horse drawn carriages;
9.
Vending
machines which do not display offsite commercial messages or general
advertising messages;
10.
Graphic images which are visible only from above, such as those visible
only from airplanes or helicopters, only if not visible from the street
surface or public right-of-way; and
11.
On residential uses, holiday and cultural observance decorations
which are on display for not more than 45 calendar days per year (cumulative,
per parcel or use) and which do not include commercial advertising
messages.
(Ord. 4648 § 2, 2008)
“Sign exception” means an approval to deviate from
specified criteria of this title due to unique situations, hardships,
or physical restrictions on the land or buildings not generally shared
by other properties resulting from the strict application of the requirements
of this title.
(Ord. 4648 § 2, 2008)
“Sign ordinance” means this title.
(Ord. 4648 § 2, 2008)
“Sign permit” or “permit” means the
approval to maintain or erect a sign issued by the director pursuant
to this Title 17.
(Ord. 4648 § 2, 2008)
“Spandrel” means the area located between the top
window or architectural feature of a floor or story and the window
or architectural feature on the next higher floor in buildings of
more than one story.
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(Ord. 4648 § 2, 2008)
“Specific plan sign guidelines” means sign criteria
adopted by city council resolution for a specific plan area.
(Ord. 4648 § 2, 2008)
“Subdivision sign” means an off-site sign directing
the public to new residential subdivisions within the city.
(Ord. 4648 § 2, 2008)
“Temporary sign” means any sign designed or intended
to be displayed for limited periods of time, including, without limitation,
all non-permanently affixed signs, flyers, banners, pennants, A-frame
signs, inflatable signs, flying signs, or flags.
(Ord. 4648 § 2, 2008)
“Theater” means a building or structure used for
the purpose of conducting live dramatic, comedic or musical performances,
the showing of motion pictures or similar recorded media, or other
live performing arts.
(Ord. 4648 § 2, 2008)
“Under canopy sign” means any sign hanging below
a canopy, awning, or building overhang.
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(Ord. 4648 § 2, 2008)
“Wall sign” means a sign painted on, attached to
or erected against the wall of a building, structure, canopy or awning.
 |
(Ord. 4648 § 2, 2008)
“Window sign” means any sign placed on the interior
of a window, or painted on or otherwise applied to a window such that
it can be read from the outside of the building.
(Ord. 4648 § 2, 2008)
