This chapter establishes regulations for signs within the City for the purposes of safeguarding and protecting the public health, safety, and welfare through appropriate prohibitions. The City recognizes that signs and other graphics are an essential element of a community's visual appearance and provide a means to identify and promote businesses and are an important element in creating safer public streets and highways. Consequently, the purpose of this chapter is to provide sign regulations that are consistent with the goals and objectives of the City's General Plan and the community's visual and aesthetic goals. In addition, these regulations are intended to:
A.
Promote an economically stable and visually attractive community and ensure that the special character and image the City is striving for can be attained.
B.
Promote signs and graphics that are attractive, pleasing, and harmonized with the physical character of the environment and surrounding properties, while serving the advertising needs of the business community.
C.
Promote traffic safety and the smooth and efficient flow of pedestrians and vehicles to their destinations.
D.
Direct persons to various activities and enterprises, in order to provide for maximum public convenience.
(Ord. 2014-01 § 1)






