The purpose of this chapter is to provide minimum standards to safeguard life, health, property, and public welfare, and to preserve the character of the City by regulating the size, height, design, quality of materials, construction, location, lighting, and maintenance of signs and sign structures not enclosed within a structure, to accomplish the following:
A.
Provide a reasonable and comprehensive system of sign controls;
B.
Encourage a desirable City character with a minimum of clutter, as well as protect and enhance the aesthetics and the character of neighborhoods, while recognizing the need for signs as a major form of communication;
C.
Provide for fair and equal treatment of sign users;
D.
Help to promote commerce, and the economic vitality of the business community;
E.
Encourage signs that are well designed and pleasing in appearance by providing incentive and latitude for variety, good design relationship, spacing, and location;
F.
Provide for maximum public convenience by properly directing people to various activities; and
G.
Promote public safety by providing that official traffic regulation devices be easily visible and free from nearby visual obstructions, including blinking signs, excessive number of signs, or signs resembling official traffic signs.
(Prior code § 16-360.010)













