The purpose of this chapter is to specify the permissible uses
for the use of the Official City Seal, City Logo, and other official
insignia of the City of Claremont.
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A.
The
Official City Seal features an arch shaped outline that encapsulates
the branches of an avocado tree with the words "Claremont" and "California"
over the arch of the tree, and the year "1907" written under the tree.
The Official City Seal of Claremont is as adopted by the City Council
on October 9, 1973. The Official City Seal is set forth below:
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B.
The
City Logo features the branches of an avocado tree. The City Logo
is set forth below:
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The City Clerk is the custodian of the Official City Seal.
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A.
Official
City Seal, City Logo, City Letterhead stationery, business cards or
other official indicia of the City or City department or office may
be used for purposes directly connected with the official business
of the City.
B.
It shall
be unlawful for any person without prior approval of the City Council
to knowingly or willfully use, or cause the use of, a copy or replica
of the Official City Seal of the City of Claremont, a copy or replica
of the City Logo, the original or a copy or replica of City Letterhead
stationery, business cards, or any other official indicia of the City
or any City department or office for any private or commercial purpose.
C.
It shall
be unlawful for any person to use any design so closely resembling
the Official City Seal, City Logo, City Letterhead stationery, business
cards or other official indicia as to be apt to deceive without first
having obtained the permission of the City Council therefor.
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A.
"Private
purpose" means and includes, but is not limited to, the promotion,
support or endorsement of or opposition to (1) any candidate for a
public office or the support or endorsement of or opposition to any
ballot measure, initiative, referendum, or any other matter voted
upon at a public election; (2) any person, issue or cause; or (3)
any religious, charitable or otherwise not for profit organization
entity or cause.
B.
"Commercial
purpose" means and includes, but is not limited to, the promotion,
support endorsement of any person, group, entity, corporation, partnership,
limited liability company, firm or association, which is for profit
and/or connected in any way with trade, commerce or business.
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If any provision, clause, sentence or paragraph of this chapter
or the application thereof to any person or circumstance shall be
held invalid, such invalidity shall not affect the other provisions
or applications of the provisions of this chapter, which can be given
effect without the invalid provisions or application and, to this
end, the provisions of this chapter are declared to be severable.
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