The words used in this title shall be construed to have the meanings ascribed to them in this section.
"A-frame sign"shall mean a portable sign capable of standing without support or attachment with two (2) sides that rest against each other and are supported only by the feet of the two (2) boards that comprise the sign structure.
"Abandoned sign"shall mean a sign or sign structure advertising or identifying an activity, business, product, or service that has not existed for a period of six (6) months or longer.
"Awning sign"shall mean a sign painted or otherwise affixed permanently to the exterior surface of an awning. For purposes of this chapter, "awning" means shelter projecting from and supported by the exterior wall of a building and constructed of a rigid frame cover by a flexible skin (e.g., fabric, synthetic material or thin sheet metal).
"Banner"shall mean a temporary sign constructed of a strip of cloth, paper, plastic, or other flexible material upon which copy is written and which is supported between poles or sticks or fastened to buildings or other structures.
"Billboard"shall mean a permanently installed sign which: (1) is used, in whole or in part, for the display of off-site commercial messages; (2) constitutes a principal, separate or secondary use, as opposed to an accessory, ancillary or appurtenant use, of the parcel on which it is located; (3) used as advertising for hire or general advertising (i.e., on which display space is made available to parties other than the owner of the sign or the property on which it is placed); or (4) leases or rents space for off-site outdoor advertising.
"Building complex"shall mean a development of more than one (1) commercial or industrial businesses or services, within a building or group of buildings on one (1) or more parcels regardless of sequence of build-out, operating in a joint manner and sharing common parking, access, and/or vehicle or pedestrian circulation amenities.
"Building facade"shall mean the exterior elevation of a single side of a building. When a building facade is irregular in shape, the number, extent and measurement of the building facade(s) shall be determined by the Director.
"Building frontage"shall mean a building facade, or portion of a building facade, occupied by an establishment facing onto a public highway, street or road, or public parking area. A building frontage facing onto the back or side of the space occupied by the establishment is not a building frontage unless the back or side faces onto a public highway, street, or road. The length of the building frontage is the linear distance of the building or tenant space facing onto a public highway, street or road, or public parking area.
"Cabinet sign" or "can sign"shall mean a sign where the text and/or logo symbols are mounted on a box-like frame or external structure that encloses the various functional components of the sign, whether electrical or dimensional. The back and/or sides of the display cabinet is sometimes referred to as a "drum" or "filler."
"Changeable copy"shall mean a sign designed to allow the changing of copy through manual, mechanical or electrical means more than eight (8) times per day.
"City"shall mean the City of Turlock.
"Clear vision triangle"shall mean the area created by drawing an imaginary line between points a specified distance back from where the curb lines of the intersection quadrant meet. In certain cases, the Director may use the intersection of property lines to determine the clear vision triangle. The definition and specified distances required are established in the City of Turlock Standard Specifications and Drawings, and shall be determined by the City Engineer.
"Commercial message"shall mean a message that relates primarily to economic interests such as the exchange of goods and services, including, but not limited to, letters, pictures, symbols, logos, artwork, emblems, or other images.
"Comprehensive sign program"shall mean a coordinated signage program providing an inventory of the allowed signs for a multi-tenant center, such as a shopping center, building complex, or "sign district."
"Directional sign"shall mean an on-site sign designed to guide vehicular or pedestrian traffic that does not promote or advertise a business, property or product.
"Director"shall mean the Development Services Director or the Director's successor or designee(s).
"Directory sign"shall mean a sign listing the names and locations of occupants or activities conducted within a building or group of buildings.
"Drive-through lane board"shall mean a sign installed in the drive-through lane of a drive-through facility and oriented to be seen primarily by customers.
"Establishment"shall mean any nonresidential use of land an individual business, organization, corporation, or collective operating under a single name or title, engaged in commercial, industrial, or professional activities. An establishment can be a for-profit entity or a nonprofit organization that operates to fulfill a charitable mission.
"Fascia"shall mean the vertical area attached to the eave below the roof slope or roof line. The "fascia" is not part of the building wall.
"Flag"shall mean a piece of cloth or canvas, usually rectangular or triangular in shape, bearing symbolic images.
"Freestanding"shall mean a sign which is supported by one (1) or more columns, uprights, or is braced in or upon the ground and is not attached to any building.
"Freeway"shall mean State Highway 99, or other highway designated as "freeway" by State or Federal law.
"Grade"shall mean the elevation of the finished surface of the ground or paving.
"Illuminated sign"shall mean a sign made readable by a source of light, including internally and/or externally lighted signs, and reflective, glowing, or radiating signs.
"Individual letters"shall mean the integration of signage into a building wall or other architectural feature where the letters are individually mounted on a raceway or directly to the wall.
"Inflatable sign"shall mean any object enlarged or inflated which floats, is tethered in the air, is activated by air or moving gas, or is located on the ground or on a building with or without copy or other graphic.
"Informational sign"shall mean a sign erected for the safety or convenience of the public including but not limited to "Restrooms," "Telephone," "Danger," "No Smoking," "Manager's Office," and other signs of similar nature that do not promote or advertise a business, property or product or relate to debate on topics of public concern.
"Island canopy sign"shall mean a sign permanently affixed to a canopy or other rigid roof structure directly above a fuel pump island of an automobile service station.
"Lineal frontage"shall mean the total length of all building frontages for an establishment facing onto a public highway, street or road.
"Marquee sign"shall mean a sign consisting of lettering and/or imagery affixed to a marquee canopy, sometimes referring to the canopy itself along with changeable copy and/or images. Typical marquee signage is found at the entry to theaters and movie houses overhanging the box office and announcing current and future shows.
"Mobile billboard"shall mean a sign mounted on a vehicle or trailer that is used for general advertising or advertising for hire. Signs that are permanently affixed to the vehicle in accordance with California Vehicle Code Section
21100(p)(2) are not considered to be a mobile billboard.
"Monument sign"shall mean a permanent freestanding sign with a solid or decorative base constructed of permanent material.
"Multi-tenant center"shall mean a building or group of buildings on one (1) or more properties containing more than one (1) establishment such as a shopping center or building complex.
"Name plate"shall mean a small plate made of metal, acrylic, wood, or other material placed on a door or wall next to an entryway identifying the occupant.
"Noncommercial sign"shall mean a sign with a message which is not commercial in nature. Such messages typically relate to debatable matters of public concern, such as, by way of example and not limitation, advocacy on politics, religion, arts, science, philosophy, commentary on governmental policy, and similar topics.
"Off-site sign"shall mean a sign advertising a business, product, person, activity, event or service not conducted, sold, manufactured, offered, or located on the property where the sign is located.
"On-site sign"shall mean a sign advertising, or pertain to, a business, product, person, activity, event or service conducted, sold, manufactured, offered, or located on the property where the sign is located. In the case of a multi-tenant center, a sign for an establishment located within the center is defined as being "on-site" anywhere within the center, even if the center is located on more than one (1) parcel, so long as the sign and the establishment are located within the boundary of the same sign district and the sign has been approved in the comprehensive sign program for that sign district.
"Pad site"shall mean a freestanding building site for only one (1) establishment that is typically located in front of a larger commercial center. The site may be located on the same parcel or a separate parcel from the larger center but shares on-site parking and access from the public right-of-way with the abutting center.
"Parcel"shall mean a legal parcel of land or lot in compliance with the Subdivision Map Act (California Government Code Section
66410 et seq.), as it may be amended.
"Pole sign"shall mean a freestanding sign supported wholly by one (1) pole placed in the ground.
"Primary sign"shall mean a sign placed on a building facade that is larger than any other sign on that same facade.
"Projecting sign"means a wall sign which protrudes horizontally from the wall to which it is attached. Such signs may extend over the public right-of-way.
"Property"shall mean one (1) or more parcels of land, or portions thereof, that the Director determines operate or function as a single use.
"Pylon sign"shall mean a freeway-oriented freestanding sign with a solid or decorative base constructed of permanent material.
"Raceway"shall mean a channel box that holds sign letters in place and houses the electrical wiring of a sign.
"Reader boards"shall mean a sign face, building face, or any building or structural component that displays still images, scrolling images, moving images, or flashing images, including video and animation, through the use of grid lights, cathode ray projections, light emitting diodes, plasma screens, liquid crystal displays, fiber optics, or other electronic media or technology that is either independent of, attached to, integrated into, or projected onto a building or structure component, and that may be changed remotely through electronic means.
"Roof line"shall mean the line formed by the junction of the roof and the outside wall of any building.
"Roof-mounted sign"shall mean a sign erected, projecting or protruding on or above the roof line of a building, or a sign painted on or attached directly to the roof.
"Shopping center"shall mean a group of commercial establishments, located within a building or a group of buildings, oriented or arranged on one (1) or more parcels, sharing common parking, access, and/or vehicle or pedestrian circulation amenities.
"Sign"shall mean any device, structure, fixture, or placard displaying graphics, symbols, and/or written copy for the primary purpose of communicating with the public and such image can be read or identified from any public right-of-way or public parking lot. Notwithstanding the generality of the foregoing, the following do not fall within the definition of a "sign":
(1) TMC 4-3-204(g) (Amendments to the Fire Code-204(g) (Amendments to the Fire Code – Fire Department access). Street address signs on buildings and building identification signs consistent with the City-adopted building code or relevant provisions of the Turlock Municipal Code. Notwithstanding anything in this article, street address signs may be illuminated and may contain reflective paint or material.
(2) Architectural detail. Lettering or graphics less than one (1') foot in height which is either carved into a building or otherwise made a part of the architectural detail of the building provided it is not illuminated, is made of nonreflective material, does not contrast with the color of the building, and is less than one (1") inch in thickness (depth).
(3) Identification signs for State or Federally regulated buildings or uses (i.e., public schools, State universities, United States Post Office, and other similar uses).
(4) Interior signs. Signs, advertisements, merchandise displays, or other visual communicative devices that are located entirely within a building or other enclosed structure and may be visible outside the building by a window or doorway, including, but not limited to, advertisements displayed in the window.
(5) Personal appearance. Items or devices of personal apparel, decoration or appearance, including tattoos, makeup, wigs, costumes, masks, etc. (but not including commercial mascots).
(6) Manufacturers' marks. Marks on tangible products, which identify the maker, seller, provider or product, and which customarily remain attached to the product even after sale.
(7) Original art murals and sculptures. Nonilluminated, one-of-a-kind, hand-painted, hand-tiled, spray painted or digitally printed image on the exterior wall of a building, or a sculpture that does not contain a commercial message for a business conducted, services rendered, or goods produced or sold on the same property.
(8) Fireworks. The legal use of fireworks, candles and artificial lighting not otherwise regulated by this article.
(9) Commemorative plaques. Signs embedded in or cut into a permanent surface with the names and/or erection dates of the structure. Such signs shall not be illuminated and shall be no greater than two (2) square feet in total area.
(10) Grave stones and grave markers.
(11) News racks and newsstands.
(13) Credit card, trading stamps, association memberships, and other similar informational signs when not one-half (1/2) square foot or less in total size and placed in a window or door.
(14) Shopping carts, golf carts, and horse-drawn carriages.
(15) Vending machines that display only the contents of the vending machine.
(16) Graphic images which are visible only from above, such as those visible only from airplanes or helicopters, only if not visible to the public from a public sidewalk, highway, street, or other public right-of-way.
(17) Decorations, such as lights, figurines, small statues, and other similar items, that are on display and do not include commercial advertising messages.
(18) Noncommercial flags not exceeding twenty-four (24) square feet in size. Flags shall be displayed from permanently installed flagpoles and shall not be attached directly to the ground. Flagpoles and other structures for the display of a flag shall conform to zoning requirements and the requirements of the California Building Code.
(19) Signs and advertising for the California State lottery as authorized by California Government Code Section
8880 et seq.
(20) Official traffic signs or other municipal governmental signs, legal notices, advertisements prescribed by law and placed by governmental entities, and signs indicating the location of buried utility lines or any notice posted by a governmental officer in the scope of his or her duties.
(21) Direction, warning, or informational signs or structures required or authorized by law, or by Federal, State, County, or City authority.
"Sign area"shall mean the total area of the sign copy of a sign calculated in accordance with TMC 9-2-510(a).
"Sign area ratio"shall mean the mathematical relationship between the length of a building frontage for an establishment and the maximum sign area for the use.
"Sign band"shall mean the rectangular two (2) dimensional shape enclosing the extreme limits of the sign copy.
"Sign band, height"shall mean the greatest vertical distance between the bottom and the top of the sign band. There shall be no adjustment to the sign band height based on any irregularities in the shape of the sign copy.
"Sign band, width"shall mean the greatest horizontal distance between two (2) sides of the outer edges of the sign copy.
"Sign band, mid-point"shall mean the point on the sign located half-way between the top and the bottom of the sign band.
"Sign band, vertical distance"shall mean greatest vertical distance between the top of the sign band and the finished grade of the top of the adjacent street or sidewalk, whichever is lower in elevation.
"Sign copy"shall mean any color, graphic, logo, symbol, word, numeral text, image, message, picture, or combination thereof displaying a commercial message.
"Sign district"shall mean a contiguous geographic area defined by the outer boundary of the parcels of land regulated under a comprehensive sign program.
"Sign face"shall mean the entire visible surface of a sign on which the sign copy is mounted, attached, or enclosed. The sign face includes any material or color forming the background to the sign copy or used to differentiate the sign copy from the backdrop of structure against which it is placed, including any supporting framework or bracing that is clearly incidental to the sign copy itself. Backing plates that outline the sign copy are part of the sign face unless they are transparent. A sign consisting of one (1) or more three (3) dimensional objects, such as balls, cubes, or clusters of objects, shall be deemed to have four (4) sign faces.
"Sign frame"shall mean an area, or areas, on a building facade or sign structure on which a sign is to be placed. Such frames may be architectural features of sign (such as a sign panel), or an area demarcated by changes in architectural treatments (such as eaves, fascia, vertical or horizontal change in the depth of the wall, molding, changes in materials or colors, and the like) outlining a discrete area of the wall, panel or structure. When no such features exist on the building or structure, the exterior outline of the wall, panel or structure shall serve as the sign frame.
"Sign structure"shall mean a separate freestanding physical structure constructed for the purpose of displaying a sign.
"Sign variance"shall mean a permit granted through the process outlined in TMC 9-2-515(e) (Permit requirements and review procedures – Variances).
"Sports complex"shall mean a group of sports facilities holding regular events open to the general public and not intended for the exclusive use of a specific group, institution, establishment, or organization.
"Standalone"shall mean a single establishment located on a single property not shared by any other establishment.
"Street frontage"shall mean a property line adjacent to a public highway, street or road. Property lines adjacent to alleys shall not be considered street frontage. The length of the street frontage shall be the total length of the property line adjacent to the public highway, street, or road. When the property line ends in an intersection, the street frontage may be lengthened to the intersection of the curb returns for the two intersecting roadways.
"Temporary sign"shall mean any sign designed or intended to be displayed for a limited period of time and is not permanently attached to a building, wall, sign structure, or other structure permanently attached to the ground.
"Tenant"shall mean an establishment located within multi-tenant center, building complex or building.
"Theater"shall mean a building or structure used for the purpose of conducting live dramatic, comedic or musical performances, the showing of motion pictures or similar recorded media, or other live performing arts.
"Vehicle retail sales"shall mean an establishment where the primary purpose of the property is the outdoor display and sale of new or used automobiles, trucks, vans, motorcycles, trailers, recreational vehicles, farm equipment, construction equipment, and the like. The term does not include establishments for which the sale of vehicles is an incidental use, such as rental agencies.
"Visual weight"shall mean a measure of the force that an element exerts to attract the eye. Visual weight is not measured quantitatively but is a qualitative measure of the degree to which an element attracts the eye and is influenced by a combination of factors, including, but not limited to:
(1) Position (the further out an element is from the center, the heavier it will feel);
(2) Size (larger feels heavier);
(3) Texture (an element with more complex texture is heavier visually than one with a simple texture or no texture at all);
(4) Isolation (an isolated element has more visual weight);
(5) Value (darker feels heavier);
(6) Value contrast (the higher the value-contrast, the heavier the weight);
(7) Quantity (multiple small objects can balance one (1) larger object);
(8) Orientation (a diagonal orientation carries more visual weight than a horizontal or vertical one;
(9) Shape (elements that have more complex shapes feel heavier than those with simple shapes); and/or
(10) Color (the brighter and more intense its color, the heavier the element will feel).
"Wall sign"shall mean a sign painted on, attached to, or erected against, the wall of a building and does not project above the wall, eave or fascia of the building.
"Window sign"shall mean any sign placed on the interior of a window, painted on a window, or otherwise applied to a window such that it can be read from the outside of the building.
(1237-CS, Rep&ReEn, 12/28/2017)