The purposes for establishing design review are as follows:
(a) 
Effective implementation of the objectives and goals in the General Plan.
(b) 
Standards and policies to promote and enhance quality architectural design, good site planning and the preservation of property values throughout the City.
(c) 
Enhancement of the orderly and harmonious appearance of new development.
(d) 
To complement the mandatory property development regulations contained in this title by providing good examples of potential design solutions and by providing design interpretations of the various mandatory regulations.
(e) 
Maintenance of the public health, safety, general welfare, and property throughout the City by avoiding and preventing possible deterioration in the form of:
(1) 
The appearance of open spaces, buildings, and related structures visible from public streets having a substantial effect on property values and the taxable value of property in the City.
(2) 
Poor planning, neglect of proper design standards, and the construction of buildings and structures unsuitable and incompatible with the character of the neighborhood.
(f) 
To protect the general health, welfare, and safety of the residents of the City.
(1207-CS, Rep&ReEn, 05/28/2015)
Design guidelines are advisory for permitted uses. However, the design guidelines should be incorporated as applicable in all development subject to a minor administrative permit, minor discretionary permit, conditional use permit or planned development proposal, to encourage the highest level of design quality while at the same time providing the flexibility necessary to encourage creativity on the part of project designers. Exceptions include: single-family residences on in-fill sites, interior remodels, or interior tenant improvements.
(1207-CS, Rep&ReEn, 05/28/2015)
Upon receipt of an application, the Development Services Director or designee shall review the proposed project and determine the project adequately meets the following findings:
(a) 
The design and layout of the proposed project will not unreasonably interfere with the use and enjoyment of neighboring existing or future development, will not result in vehicular and/or pedestrian hazards and provides a desirable environment for occupants, visitors, and neighbors.
(b) 
The architectural design of the proposed project is compatible with the character of the surrounding neighborhood and will implement the General Plan by insuring harmonious, orderly and attractive development.
(1207-CS, Rep&ReEn, 05/28/2015)