[Amended 7-15-1987]
Signs shall be permitted in business, industrial or D-R Development and Research Districts, as established by this chapter, as follows:
A. Building face signs.
(1) Location. Signs shall be permitted on the face of any building and may be attached to the face of the building or applied thereto but not painted thereon; provided, however, such signs shall not project more than 12 inches from the face of the building nor extend beyond the wall at any corner.
(2) Size. A face sign on the front of a building shall not exceed 20% of the total surface of such face on one story including areas occupied by doors and windows. Signs on each additional face shall not exceed 10% of the total surface of the front of the building, provided further that no sign shall exceed 20% of the face to which it is attached.
B. Freestanding signs.
(1) Location. One freestanding sign may be erected, and no part of such sign shall be set back less than 10 feet from the right-of-way line. Where a business area abuts a residential area, any such sign shall be set back at least 15 feet from this side line. No sign shall interfere with the visibility from any driveway at its intersection with a public highway.
[Amended 1-2-1991]
(2) Size. There shall be no more than two display surfaces, each of which shall not exceed 20 square feet.
(3) Erection of a freestanding sign as set forth in this subsection shall preclude erection of a pedestal sign as set forth in Subsection
C.
C. Pedestal signs.
(1) Location. No part of such sign shall be set back less than 15 feet from the right-of-way. Where a business area abuts a residential area, any such sign shall be set back at least 15 feet from this side line. No sign shall interfere with the visibility from any driveway at its intersection with a public highway.
[Amended 1-2-1991]
(2) Size. One pedestal sign, not exceeding 40 square feet in total surface area of any one surface or 80 square feet in area of all surfaces, shall be permitted, or two pedestal signs not attached to each other and neither of which exceeds 20 square feet in total area of all sides. The sign area may be increased at the rate of one square foot for each additional two feet from the required setback from the road right-of-way and the side property lines (or the required side line setback) but not to exceed in any event a total area of 180% of the area permitted by this subsection for pedestal signs. Only one pedestal sign shall be permitted in each shopping center or plaza, as defined in this chapter. Pedestal signs shall be prohibited on lots which are less than 100 feet in width measured at the right-of-way line.
[Amended 2-15-1989]
(3) Erection of pedestal signs as set forth in this subsection shall preclude erection of a freestanding sign as set forth in Subsection
B.
D. Covered walkways. Where a covered walkway extends across the front of a building or buildings, one sign per business may be mounted on the roof of the walkway or walkways to a height of two feet. Signs may also be hung from the underside or ceiling of the covered walkway related to the entrance of the individual business establishments, provided that the bottom of such sign is at least seven feet above the sidewalk.
E. Service or loading dock signs. One sign not exceeding eight square feet in area is permitted in addition to other permitted signs.
F. Automotive service stations. Signs may be erected in the pump areas, but not to extend beyond either side of the row of pumps or beyond the last pump on each end of the pump row.
G. Additional identification signs. At the entrance of the buildings with business establishments above the first floor, nameplates of uniform design and appearance not more than 18 inches in length and nine inches in height may be mounted at the sides of such entrance, provided that they are placed flat against the exterior wall.
[Amended 2-20-2002]
H. Entrance, exit, and on-premises directional guide signs. Entrance, exit, and internal directional guide signs are to be approved, as part of the site plan review process set forth in §
144-44 of this chapter, by the Planning Board as to location and size based upon the recommendation of a professional traffic engineer. The engineer's recommendation shall identify the number, size, height and setbacks necessary for traffic and pedestrian safety taking into account the configuration of the parcel and its relationship to other parcels and the adjoining roads. Entrance, exit and on-premises directional guide signs shall be minimized in number, size and height, and shall only be approved if necessary for traffic or pedestrian safety.
[Amended 1-2-1991; 2-18-2009 by L.L. No. 3-2009]
I. Off-premises identification signs. Where it is not practical to obtain the necessary visibility from an identification sign on the premises, the Zoning Officer shall grant the applicant a permit to erect an off-premises identification sign, provided that the applicant has demonstrated the following:
[Amended 4-7-2004 by L.L. No. 4-2004; 2-1-2006 by L.L. No. 1-2006]
(1) The applicant has submitted an application providing the information required by §
144-34B of this chapter and has demonstrated a need for such off-premises identification sign(s) in order to alleviate a practical difficulty for the general public to locate and identify the applicant's place of business.
(2) The applicant demonstrates that the proposed off-premises identification sign(s) represents the most efficient use of signage under the circumstances. For any group of businesses or organizations similarly disadvantaged by a difficulty of the general public to locate and identify their premises, a single off-premises identification sign common to all such businesses or organizations shall be deemed the most efficient use of such signage as opposed to separate off-premises identification signs for each such business or organization.
(3) The proposed identification sign(s) is harmonious with its surroundings under the circumstances presented.
(4) Notwithstanding any other provisions stated in this subsection:
(a) The text of all such off-premises identification sign(s) shall be permanent in nature.
(b) The primary purpose of such off-premises identification sign(s) shall be to assist the general public in locating and identifying such businesses or organizations as opposed to advertising the nature of such entities' goods, wares, merchandise or services.
(c) The proposed off-premises identification sign(s) is otherwise permitted by this chapter.
(d) The proposed off-premises identification sign shall not have a surface area of greater than 20 square feet and shall not have an overall height greater than nine feet.
(5) Should it be determined that an application is prompted by economic factors rather than a difficulty of the general public to locate and identify the applicant's place of business or that any hardship is self-inflicted, the application shall be denied.
(6) The provisions of this subsection shall be strictly construed.
J. Signs otherwise authorized under §§ 144 34D, 144 35D, E, F, I and J, and 144-40B, C, D, E, and F.
[Added 2-1-2006 by L.L. No. 1-2006]