Village of Naples, NY
Ontario County
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Table of Contents
Table of Contents

§ 385-37 General regulations.

A. 
All signage is subject to the application, permit, and approval requirements of the district in which it is situated. Real estate signs are excluded from required permits but must otherwise meet the sign requirements.
B. 
Signs may be illuminated but shall be nonflashing and shall not glare on adjacent properties.
C. 
No sign shall be situated in such a way as to obstruct the line of vision necessary for safe entrance to or exit from streets, driveways, and parking lots.
D. 
No sign shall be placed within any right-of-way of any state, Village, or county road except for the C-1 District only which will allow projecting perpendicular signs (§ 385-38E), portable signs (§ 385-38G), and awnings (§ 385-38H). The aforementioned signs shall comply with the sections of this chapter as identified above.
E. 
Signs for advertising purposes shall not be placed on a parked vehicle or trailer in any manner to circumvent this article.
F. 
No sign shall be placed on the roof of any building.
G. 
Regulation exemptions:
(1) 
Flags and insignia of any government except when displayed in connection with commercial promotion.
(2) 
Legal notices.
(3) 
Indoor signs.
(4) 
Identification, informational, or directional signs erected or required by governmental bodies.
(5) 
Safety signs, public road signs, historical markers, or highway directional signs erected by municipal or public agencies.
H. 
Design guidelines.
(1) 
Signs should be designed to be compatible with the surroundings and appropriate to the architectural character of the buildings on which they are placed. Sign panels and graphics should relate to and not cover architectural features and should be in proportion to them.
(2) 
Signs should be appropriate to the types of activities they represent.
(3) 
Layout should be orderly and graphics should be of simple shape, such as rectangle, circle or oval.
(4) 
No more than two typefaces should be used on any one sign or group of signs indicating one message.
(5) 
The number of colors used should be the minimum consistent with the design.
(6) 
Illumination should be appropriate to the character of the sign and surroundings.
(7) 
Groups of related signs should express uniformity and create a sense of harmonious appearance.
(8) 
Signs may be made of wood, plastic, metal, fabric or painted.

§ 385-38 Signs in commercial districts.

A. 
No part of any sign shall be higher than 35 feet from the immediate adjacent ground level.
B. 
A maximum of 20% of the total exterior square footage is allowed for all signage.
C. 
Freestanding signs.
(1) 
No more than 20 square feet of face area per side shall be permitted.
(2) 
All parts of a sign must be located between the sidewalk and the building.
(3) 
Where there are no sidewalks, all parts of a sign must be set back a minimum of 10 feet from the curb.
D. 
Wall signs.
(1) 
The area of a sign shall be determined by the smallest rectangle that encompasses all of the letters or symbols which make up the sign. If the background is of a different color or material than the general finish of the building (whether painted or applied) or if there is a border or frame these shall be included in the sign area.
(2) 
The sign shall not exceed two square feet per linear foot of exterior wall. The number of signs may be unlimited; however, the maximum area shall not be exceeded.
(3) 
No wall sign or group of signs on a wall shall exceed an area equal to 20% of the area of the wall upon which it is erected. (In case of a commercial enterprise located on the ground floor of a multistory building, only the first-floor facade area shall be used for the purpose of calculating the permissible sign area.)
(4) 
A wall sign may have a maximum projection of 12 inches from the face of the building wall to which the sign is attached.
E. 
Projecting perpendicular signs.
(1) 
No projecting sign shall exceed a total of 20 square feet of sign area per side.
(2) 
No sign shall project more than six feet from any exterior wall of a building, nor shall any part of such projecting sign be less than 10 feet above ground level. No part of any projecting fabric sign shall be less than seven feet above ground level.
(3) 
No more than one projecting perpendicular sign shall be permitted per business.
(4) 
All signs must be fastened in a safe manner so as to withstand high wind or other adverse weather conditions.
F. 
Projecting parallel signs.
(1) 
No projecting sign shall exceed a total of 20 square feet of sign area per side.
(2) 
No part of any sign shall be less than seven feet above ground level.
(3) 
All signs must be fastened in a safe manner so as to withstand high winds or other adverse weather conditions.
G. 
Portable signs.
(1) 
Portable signs must allow free passage of pedestrians.
(2) 
No more than 20 square feet of face area per side shall be permitted.
H. 
Awning with signage.
(1) 
The minimum frame height shall be eight feet.
(2) 
The minimum height from the sidewalk to the bottom of the awning canvas shall be seven feet two inches.

§ 385-39 Signs in industrial districts.

Due to the unique character of the Industrial District, all sign permits are required to be reviewed and approved by the Planning Board according to the design guidelines of this chapter.

§ 385-40 Signs in residential districts.

A. 
One sign of no more than six square feet of face area per side shall be permitted for each dwelling lot.
B. 
All signs for any nondwelling unit in a residential district may exceed six square feet; however, all such signs shall be reviewed and approved by the Planning Board.

§ 385-41 Temporary signs.

A. 
On-premises and off-premises signs.
(1) 
On- and off-premises temporary signs advertising any political, religious, charitable or civic enterprise may be erected for a period of time not to exceed 90 consecutive days in a twelve-month period. Such temporary signs must be removed within a week after the event.
(2) 
On- and off-premises temporary signs advertising home occupations may be erected upon the issuance of a temporary permit for a period of time not to exceed 90 consecutive days in a twelve-month period.
(3) 
On- and off-premises temporary signs shall be placed in such a manner as not to impede pedestrian traffic.
(4) 
On- and off-premises temporary signs shall not be placed within the Village or state highway right-of-way.
B. 
Off-premises signs. Off-premises signs shall be permitted in any district for a period not to exceed 90 consecutive days in a twelve-month period.
C. 
For sale, lease or rental signs.
(1) 
One on-premises sign advertising that the premises upon which the sign is located is for sale, lease or rental shall be allowed.
(2) 
The sign shall not exceed four square feet in area; if two-sided, the second identical sign face area shall not be counted.
(3) 
The sign shall not be illuminated.
(4) 
The sign shall not be located between the sidewalk and the street nor nearer than three feet to the nearest boundary of the street or any lot line.
(5) 
All such signs shall be removed five days after the sale, lease or rental of the premises.

§ 385-42 Preexisting nonconforming signs.

A. 
Any sign in existence at the date of the adoption of this chapter which would be in violation under the provisions of this chapter shall be allowed to continue as long as it is maintained.
B. 
The failure to keep a nonconforming sign maintained shall constitute abandonment and such sign may not be reused and must be removed.
C. 
Any existing nonconforming sign shall not be altered, rebuilt, enlarged, extended, or relocated, unless such action changes a nonconforming sign into a conforming sign as provided herein.

§ 385-43 Permits.

A. 
Permits are not required for the following signs:
(1) 
Real estate.
(2) 
Garage sales.
(3) 
Residential signs six square feet or less.
(4) 
Temporary. See § 385-41.
B. 
Permits are required for all other signs.