[Added 3-4-2008 by Ord. No. 8-08]
A.
Scope of policy. The philanthropic naming rights policy
contained within this section is established to provide guidance in
approving philanthropic naming rights for County-owned or -controlled
property or facilities, recognizing financial contributions by any
individual or entity. This policy shall not apply to corporate naming
rights, which are addressed as provided in the Allegheny County Sponsorship
Policy or Honorary Naming Rights Policy.[1]
[1]
Editor's Note: §§ 5-705.03
and 5-705.02, respectively.
B.
CIVIC OR CHARITABLE GROUP
CORPORATE NAMING RIGHTS
COUNTY PROPERTY
HONORARY NAMING RIGHTS
INDIVIDUAL
PHILANTHROPIC NAMING RIGHTS
Definitions. For the purposes of this section, the
following words will have the meaning ascribed to them herein:
A nonprofit entity, family, or group that has made a substantial
contribution to the community, either through civic involvement, involvement
in historic events relevant to specific County property, or to the
geographical location of specific County property; or made a financial
and/or in-kind donation to support a specific public service or County
property. For-profit entities of any type shall not be considered
a civic or charitable group.
A mutually beneficial business arrangement between the County
and an external entity (individual, for-profit, or not-for-profit
organization), wherein the external entity provides goods, services,
or financial support to the County in return for access to the commercial
and/or marketing potential associated with the public display of the
external entity's name on Allegheny County property. Corporate naming
rights are addressed as provided in the Allegheny County Sponsorship
Policy.[2]
County-owned or -controlled real property, public facilities
such as buildings or parks, features or attributes of a facility such
as a bench, tree, bridge, walkway, hallway or room, or other public
venue.
The naming of County property to honor the service, commitment,
or other type of participation by an individual, or civic or charitable
group. Honorary naming rights are addressed as provided in the Allegheny
County Honorary Naming Rights Policy.[3]
A person who has made a financial and/or in-kind donation
to support a specific public service or County property.
The naming of County property due to a charitable donation
from an individual, civic or charitable group, or other entity or
organization that is intended to enhance the community by financial
and/or in-kind support for a specific public service or County property.
C.
Process. The process to establish philanthropic naming
rights for County property shall be as follows: County departments,
boards or agencies may develop philanthropic naming rights opportunity
plans, in conjunction with the County Manager or his/her designee,
to be implemented as approved by the County Council by resolution.
For philanthropic naming rights not covered by an approved naming
rights opportunity plan, a philanthropic naming rights plan shall
be developed. In developing said plans, or in reviewing nominations
for philanthropic naming rights as provided herein, the following
criteria shall be complied with:
(1)
Philanthropic naming rights opportunity plans
shall establish an aggregate campaign goal. Factors to be considered
in development of the goal shall include, but not be limited to, capital
costs, annual operating and maintenance costs, and desirability and
marketability of the opportunity. Each campaign goal shall be developed
on a case-by-case basis.
(2)
All assets for which naming opportunities will
be offered shall be valued as a function of the aggregate campaign
goal within the philanthropic naming rights opportunity plan. Factors
to be considered in the valuation of each asset shall include desirability
and marketability, exposure associated with the naming of the asset,
and relative value as compared with other assets that are part of
the campaign.
(3)
In-kind donations of real property shall be
valued at the fair market value of the real property. In-kind donations
of personal property shall be valued at 50% of the retail cost of
the personal property; provided, however, if the property donated
was budgeted for acquisition by the County, the personal property
shall be valued at the County's cost to acquire the personal property.
(4)
All naming rights shall be approved for a specific
term, which shall not be longer than the useful life of the property
or facility, as determined by the County, unless otherwise established
in the naming rights opportunity plan or in a donor contract approved
by the County and the donor.
(5)
Naming rights opportunity plans shall establish
a review process either by a standing committee (the composition shall
be identified in the plan) or by department employee(s), and shall
be approved by the County Council by resolution before implementation
of the plan, and specific grants of naming rights under the terms
of this section shall be accomplished by ordinance of County Council
made in consideration of the review committee's recommendations.
(6)
The review committee established in the plan
shall consider compliance with the established naming rights policy;
whether the donation is from a potentially controversial source (e.g.,
tobacco, alcohol, etc.); appropriate signage; compliance with the
required approval process for accepting donations; whether a donor
contract is appropriate, and if so, the terms thereof; citizen input;
and any other relevant factors.
A.
Scope of policy. The honorary naming rights policy
contained within this section is established to provide guidance in
approving honorary naming rights for County-owned or -controlled property
or facilities, honoring individuals or civic or charitable groups,
as defined herein. This policy shall not apply to corporate naming
rights, which are addressed as provided in the Allegheny County Sponsorship
Policy or Philanthropic Naming Rights Policy.[1]
[1]
Editor's Note: See §§ 5-705.03
and 5-705.01, respectively.
B.
CIVIC OR CHARITABLE GROUP
CORPORATE NAMING RIGHTS
COUNTY PROPERTY
HONORARY NAMING RIGHTS
INDIVIDUAL
PHILANTHROPIC NAMING RIGHTS
Definitions. For the purposes of this section, the
following words will have the meaning ascribed to them herein:
A nonprofit entity, family, or group that has made a substantial
contribution to the community, either through civic involvement, involvement
in historic events relevant to specific County property, or to the
geographical location of specific County property; or made a financial
and/or in-kind donation to support a specific public service or County
property. For-profit entities of any type shall not be considered
a civic or charitable group.
A mutually beneficial business arrangement between the County
and an external entity (individual, for-profit, or not-for-profit
organization), wherein the external entity provides goods, services,
or financial support to the County in return for access to the commercial
and/or marketing potential associated with the public display of the
external entity's name on Allegheny County property. Corporate naming
rights are addressed as provided in the Allegheny County Sponsorship
Policy.[2]
County-owned or -controlled real property, public facilities
such as buildings or parks, features or attributes of a facility such
as a bench, tree, bridge, walkway, hallway or room, or other public
venue.
The naming of County property to honor the service, commitment,
or other type of participation by an individual, or civic or charitable
group.
A person who has made a substantial contribution to the community,
either through civic involvement, involvement in historical events
relevant to the specific County property, or to the geographical location
of specific County property. Such person must have been deceased for
a period of five years or more.
The naming of County property due to a charitable donation
from an individual, civic or charitable group, or other entity or
organization that is intended to enhance the community by financial
and/or in-kind support for a specific public service or County property.
Philanthropic naming rights are addressed as provided in the Allegheny
County Philanthropic Naming Rights Policy.[3]
C.
Process. The process to establish honorary naming
rights for County property shall be as follows: Any nomination for
honorary naming rights shall be considered as provided in this subsection.
Any independently elected County official, citizen, group of citizens,
or entity or organization may submit an honorary naming rights proposal
to name County property after an individual, civic or charitable group,
or other entity or organization. The naming rights proposal shall
be in writing and shall be reviewed by the County Manager or his/her
designee, and if found to be in compliance with applicable County
policies, shall be referred to a naming rights committee established
as provided herein, to consider the nomination as follows:
(1)
The County Manager shall establish an ad hoc
honorary naming rights committee ("Committee"), including designating
the chair, to review and make a recommendation on the nomination.
Existing boards or committees shall be designated whenever possible,
i.e., the Councils of Friends, for nominations involving park facilities.
If an existing board or committee is not appropriate, the membership
of the Committee shall be comprised of representatives from departments,
advisory groups, or friends, foundations, or recognized support groups
with an interest in the property or facility to be named. The Committee
chair shall convene meetings as necessary. The Committee shall complete
its review process within 90 days of its establishment and report
its recommendation to the County Council, and disband when Commission
action is taken to accept or reject the recommendation of the Committee.
(2)
The Committee shall hold at least one advertised
public meeting in the vicinity of the County property or facility
to secure public input on the nomination. A notice of intent to consider
honorary naming of County property shall be published in a newspaper
of general circulation for the noticed public meeting posting. The
notice shall indicate the location of the property or facility, any
historical significance of the property or facility, and inform the
public of the time, date and place of the noticed public meeting.
(3)
Prior to making a final recommendation, the
Committee shall fully investigate the nomination, and shall consider
compliance with this policy and any other factor the Committee deems
relevant to the nomination.
(4)
The final recommendation of the Committee shall
be for either approval or denial of the nomination. The Committee
may also recommend conditions, including the specific term, for the
naming rights. A recommendation for approval shall require an affirmative
vote of a majority plus one of the total Committee membership.
(5)
The County Council shall consider the Committee
recommendation. The approval of any honorary naming rights nomination
shall be by ordinance of the County Council.
A.
Purpose.
(1)
The aim of this policy is to create an authorized
environment for entering into sponsorship agreements with third parties
where such sponsorships are mutually beneficial to both parties in
a manner that is consistent with all applicable policies set by Allegheny
County. The purpose of the policy and procedures as outlined is to:
(2)
This policy provides an enabling environment
for the County to enter into sponsorship agreements within set guidelines
and procedures for the purpose of optimizing non-tax revenue sources.
Under the conditions of this policy, the Allegheny County Chief Executive
or his designee(s) may solicit such sponsorship agreements. The County
shall not relinquish to the sponsor any aspect of the County's right
to manage and control the County's assets or facilities. This policy
is not applicable to philanthropic contributions, grants, or unsolicited
donations in which no benefits are granted to the sponsor and where
no business relationship exists.
B.
Scope.
(1)
This policy applies to all County business units,
departments and divisions.
(2)
This policy does not apply to:
(a)
Independent foundations or registered charitable
organizations from which the County may receive benefit.
(b)
Philanthropic contributions or unsolicited donations
to the County.
(c)
Funding obtained from other orders of government
through formal grant programs.
(d)
County sponsorship support of external projects
where the County provides funds to an outside organization.
(e)
Third parties who lease County property or hold
permits with the County for activities or events.
C.
IN-KIND SPONSORSHIP
NAMING RIGHTS
NAMING RIGHTS AGREEMENT
PHILANTHROPIC CONTRIBUTION
REQUEST FOR SPONSORSHIP (RFS)
SPONSOR
SPONSORSHIP
SPONSORSHIP AGREEMENT
Definitions. For the purposes of this section, the
following words will have the meaning ascribed to them herein:
A sponsorship received in the form of goods and/or services
rather than cash.
A type of sponsorship in which a third party purchases the exclusive right to name a whole asset or venue. The naming of a component of an asset or venue (e.g., bench in a park, specific room in a building) is not considered to be naming rights for the purposes of this policy and would be categorized as per Subsection F (Type 1, 2 or 3). Sponsorship naming rights are considered in the commercial context only, where the naming right is sold or exchanged for significant cash or other revenue support. This arrangement must be documented in an agreement signed by the interested parties and shall have a specified end date to the contractual obligations. This policy shall not apply to honorary and philanthropic naming rights, which are addressed as provided in the Allegheny County Honorary and Philanthropic Naming Rights Policies.[1]
A written contract evidencing the right to name or rename
County-owned facilities or land that contains terms acceptable to
the County. Indemnification and termination clauses should be required
as part of the agreement. All such agreements are to be reviewed by
the County Attorney prior to finalization to ensure that the County's
legal interests are protected. Dates indicating the term of the agreement
should be indicated.
A contribution to Allegheny County from a third party for
which there is no reciprocal commercial and/or marketing benefit expected
or required from the County. Such contributions are separate and distinct
from sponsorship and shall be governed by a separate County policy.[2]
An open and competitive process whereby third parties may
express their interest in participating in sponsorship opportunities
with the County. Requests for sponsorship should include a summary
of the sponsorship opportunity, benefits for participation, and a
description of the open and competitive procedure for expressing interest
in participating in sponsorship opportunities.
A third party that enters into a sponsorship agreement with
the County.
A mutually beneficial business arrangement between the County
and a third party, wherein the third party provides cash and/or in-kind
services to the County in return for access to the commercial and/or
marketing potential associated with the County. Sponsorships may include
sponsorship of one or more of the County's services, projects, events,
facilities or activities.
A mutually beneficial, contractual agreement that reflects
the business arrangement for the exchange of commercial and/or marketing
benefits between the County and a third party for a specified period
of time.
D.
Restrictions.
(1)
In general, the following industries and products
are not eligible for sponsorships with Allegheny County: police-regulated
businesses; faith-based and political organizations; companies whose
business is substantially derived from the sale of alcohol, tobacco,
firearms or adult use. Sponsorships by sponsors that fall into one
of the above-stated categories shall be subject to review and approval
by the County Council.
(2)
Allegheny County shall reject advertising that
does not comply with the standards set forth in this policy. All full
advertising graphic designs must be submitted in sufficient detail
to determine content and final general appearance to the County Manager
or his/her designee for review and approval before application. The
approval process for advertising design shall not exceed 10 business
days from time of submittal.
(3)
The following standards for advertising are
adopted and will not be displayed:
(a)
Is false, misleading or deceptive;
(b)
Relates to an illegal activity;
(c)
Is explicit sexual material, obscene material,
or material harmful to minors;
(d)
Advertises tobacco products;
(e)
Includes language which is inappropriate for
the proposed setting;
(f)
Depicts violence and/or antisocial behavior.
E.
Limitation. Sponsorships will not result in any loss
of Allegheny County jurisdiction or authority.
F.
Sponsorship categories.
(1)
Type 1: Individual Sponsorship: sponsorship
of an individual Allegheny County event, program or asset. Events,
programs or assets shall be limited to those coordinated or managed
by a single departmental entity.
(2)
Type 2: Multiple Sponsorship: sponsorship of
a series of Allegheny County events, programs or assets or sponsorship
of an individual event, program or asset coordinated or managed by
multiple departmental entities.
(3)
Type 3: Naming Rights Sponsorship: any sponsorship
that falls into the definition for naming rights.
G.
Procedures and authority.
(1)
All sponsorship projects must be submitted in
writing by County department heads to the County Administrator or
his/her designee.
(2)
A request for sponsorship (RFS) shall be developed
and forwarded to County Manager or his/her designee for approval.
Upon approval, RFS must be publicly noticed for a minimum of 10 business
days prior to any designated closing date for submission of proposals.
Public notice shall consist, at a minimum, of posting on the County's
website.
(3)
All sponsorship proposals must be submitted
in writing.
(4)
All approved sponsorship agreements must include:
(5)
A report summarizing each approved sponsorship
agreements shall be submitted to County Council, together with an
ordinance approving the agreement, in accordance with Article IV,
§ 1.4-402(k), of the Home Rule Charter of Allegheny County.
(6)
Solicitation and negotiation of sponsorships
will be conducted by County staff who are specifically designated
by the Chief Executive, who shall be responsible for ensuring that
staff understand the requirements of this policy and that they are
provided with appropriate guidance and/or training related to sponsorship
practices.
[Added 6-7-2011 by Ord. No. 9-11]
Notwithstanding any other provision of this article, the Director
of the County Department of Public Works and County Manager may, at
their discretion, implement and administer an Adopt-A-Highway Program
through which County-owned roads and bridges would be fitted with
signage produced and fined by the Department of Public Works indicating
that such roads or bridges have been adopted by an individual or other
entity, or in memory of any individual resident(s) of the County,
in exchange for financial and/or in-kind contributions of volunteer
services to the County by County residents and/or corporate or other
entities located within the County. In the event that a program is
implemented pursuant to this section, the Director of the Department
of Public Works or Manager shall provide notice of all signage placed
to Council within 30 days of placement.